About us  

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. 

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. 

Join us and play your part in making life’s moments mean a little more. 

About the Function

Sales is where our brands meet the real world. 

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter. 

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day. 

About this role:

Own retail execution excellence and customer growth within the off-premise channel. Partnering closely with our distributors, you’ll build strong key account relationships, drive merchandising and POS standards, and lead brand education to deliver off-premise performance for the state.

Scope

• Retail territory (DMA)

• Key retail accounts

• Statewide off-premise merchandising and execution standards

Key Responsibilities

• Deliver retail execution (shelf, display, distribution, programming)

• Manage distributor and merchandising execution

• Build robust off-premise customer relationships

• Deploy activation strategies that grow customer and consumer connection to our brands

Key Accounts

• Actively nurture relationships with key accounts and be available for account visits

• Use a key account list aligned with our distributor partners to build and develop positive relationships

• Identify business opportunities within accounts (pricing, execution, activation, etc.)

Pricing & Merchandising

• Provide input on strategic pricing opportunities identified in the field

• Manage statewide merchandising

• Coordinate with distributors to plan and execute off-premise blitzes based on strategic priorities

POS & Compliance

• Develop and ensure compliance with the statewide merchandising process and strategy

• Supply POS materials to distributor partners

• Own off-premise execution standards and insights, providing regular updates to distributor off-premise teams

Insights & Brand Education

• Present or facilitate presentations of key insights, holding distributors accountable to execution standards in market

• Facilitate and lead brand education for distributor off-premise sales teams

• Support goal planning, incentive development, and focus week / blitz management in the off-premise

Success Measures

• Shelf/display compliance

• Retail growth

• Execution quality

• ROS acceleration and improvement

Experience/skills required: 

• 4–7+ years in sales or retail account management

• Experience in off-premise / retail environment (e.g., grocery, liquor chains)

• Exposure to merchandising or in-store execution standards

• Strong understanding of category management and shopper behavior

• Experience working with distributor reps and merchandising teams

• Data-driven mindset (execution tracking)

• Bachelor’s degree preferred

• Category/retail training a plus

Working with Us 

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. 

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:  

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. 

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. 

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more. 

Ready to bring your best? This could be your opportunity. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. 

Recruitment Scam Warning 

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money. 

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.  (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.)  The salary range displayed is the salary range for the role’s primary location.