Key Responsibilities 

eCommerce Strategy & Growth 

• Lead and define overall eCommerce strategy across marketplaces (Shopee, TikTok Shop, and others) to drive revenue, profitability, and sustainable growth. 

• Develop integrated approaches covering onsite performance, affiliates, creators, operations, and promotions. 

• Identify growth opportunities through data-driven insights, platform innovations, and competitive benchmarking. 

Marketplace & Media Expertise 

• Own in-app and onsite advertising strategies for Shopee and TikTok (e.g. search ads, discovery ads, live ads, product ads). 

• Optimize performance through budget allocation, funnel strategy, and continuous testing. 

• Stay up to date with platform algorithm changes, new ad products, and best practices. 

Operations & Affiliate Ecosystem 

• Oversee end-to-end marketplace operations, including campaign planning, product readiness, pricing, logistics coordination, and execution. 

• Lead affiliate and creator commerce strategies, ensuring alignment between content, traffic, and conversion. 

• Collaborate closely with internal and external stakeholders to ensure seamless execution. 

Team Leadership & Management 

• Lead, coach, and develop multi-functional eCommerce teams (media, affiliates, operations). 

• Set clear KPIs, ensure accountability, and build a strong performance-driven culture. 

• Act as a mentor and escalation point for complex commercial or operational challenges. 

Client & Stakeholder Management 

• Serve as a senior client-facing representative in strategic meetings, reviews, and business planning sessions. 

• Build trust and credibility with clients through strong marketplace knowledge and clear recommendations. 

• Translate client business objectives into actionable eCommerce strategies. 

Requirements & Qualifications 

• Strong background in eCommerce marketplaces, with hands-on experience across media, affiliates, and operations. 

• Prior experience at eCommerce and/or leading beauty players. 

• Proven track record managing and scaling eCommerce performance for brands or clients. 

Skills & Competencies 

• Deep understanding of Shopee and TikTok Shop ecosystems, including in-app / onsite advertising. 

• Strong leadership and people management capabilities. 

• Commercial mindset with the ability to balance growth and efficiency. 

• Confident communicator with experience leading client-facing discussions and presentations. 

• Analytical, structured, and comfortable making decisions in a fast-paced environment. 

• Ready to engage directly with senior stakeholders and clients. 

• High ownership, adaptability, and collaborative mindset. 

About WPP Media 

WPP Media is WPP’s global media collective, bringing together world-class media agencies, talent, and capabilities. We partner with clients to unlock growth by combining strategic thinking, creativity, and performance-driven media solutions. 

At WPP Media, our people and culture are at the heart of everything we do. We believe in strong collaboration, trust, and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams. 

Our Core Values 

• We're Open: we build trust and enhance understanding by working collaboratively - across our teams, clients, and partners. 

• We're Optimistic: we adopt a growth mindset throughout our business, embracing change to unlock our collective potential. 

• We're Extraordinary: in pursuit of innovation and growth, we push boundaries and challenge ordinary thinking and the status quo.