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Job Summary
To lead and manage PruBSN’s internal and external corporate communications, ensuring clear, consistent, and strategically aligned messaging across all stakeholder touchpoints.

This role is accountable for safeguarding and strengthening PruBSN’s reputation through effective internal communication, media engagement, sponsorship and event management, and proactive crisis communication planning and execution.

The Manager, Corporate Communications operates within the Digital, Brand & Communications function and reports directly to the Director. The role works closely with Senior Leadership, Brand, Social & Digital, Data & Analytics, HR, Compliance, and other internal stakeholders to ensure cohesive messaging and strong reputation management. While Brand leads campaign narrative and Digital drives engagement, this role owns corporate narrative governance, reputation management, leadership communications, and crisis response coordination.

Key Responsibility

1. Corporate Communications Strategy

Develop and execute corporate communication strategies aligned with organisational priorities, leadership direction, and brand positioning.

• Alignment of messaging to strategic objectives

• Consistency across internal and external channels

• Stakeholder clarity and feedback

2. Internal Communications

Lead internal communications to ensure employees are informed, engaged, and aligned with company strategy, initiatives, and changes.

This includes town halls, leadership messaging, organizational updates, and change communications.

• Employee engagement indicators

• Timeliness and clarity of communication

• Reduced misinformation or confusion

3. External Communications & Media Relations

Manage media relations, press releases, corporate announcements, and public statements.

Serve as liaison with media partners and ensure accurate and consistent external representation.

• Quality and tone of media coverage

• Response time to enquiries

• Accuracy and consistency of public messaging

4. Crisis Communications Management

Develop and maintain crisis communication frameworks, including escalation protocols, holding statements, and response guidelines.

Lead coordination of communication during issues or crises in collaboration with Leadership, Compliance, and relevant stakeholders to protect organisational reputation.

Conduct periodic reviews and simulations to ensure crisis readiness and communication preparedness.

• Readiness and completeness of crisis communication plans

• Timeliness and clarity of crisis responses

• Effective stakeholder coordination during incidents

• Minimal reputational impact

5. Sponsorship Strategy & Management

Plan and manage corporate sponsorship initiatives aligned with brand positioning and corporate objectives.

Ensure sponsorships reinforce PruBSN’s reputation, visibility, and stakeholder relationships.

• Strategic alignment of sponsorships

• Visibility and engagement outcomes

• Post-event evaluation of impact

6. Corporate, CSR & Sponsorship Events & Stakeholder Engagement

Lead planning and execution of corporate, CSR, and sponsorship events aligned with corporate strategy and brand positioning.

Provide strategic recommendations on event participation and sponsorship opportunities to maximise visibility, stakeholder engagement, and reputational impact.

• Successful delivery within budget and timeline

• Stakeholder satisfaction

• Event visibility and engagement outcomes

7. Corporate Narrative & Governance

Safeguard and govern PruBSN’s corporate narrative across all touchpoints, including leadership communications, press releases, speeches, agency circulars, customer letters, and digital channels.

Ensure consistency of messaging, tone, and positioning while maintaining regulatory and compliance adherence.

• Consistency of narrative across channels

• Compliance adherence

• Reduction in message misalignment

8. Corporate Merchandising

Oversee governance of corporate promotional items and merchandising to ensure alignment with brand identity and quality standards.

Provide guidance to stakeholders and vendors on branding, design standards, and fulfilment processes. Ensure appropriate tracking, inventory oversight, and cost control mechanisms are maintained.

• Brand compliance adherence

• Reduction in brand misuse

• Inventory accurancy

9. Industry Relations (MTA, PRULIA, BNM, etc) and Agency Related initiatives.

Represent PruBSN in relevant industry forums and associations (e.g., MTA, PRULIA, BNM engagements) as assigned. Coordinate internal feedback, consolidate official positions, and submit responses to industry bodies in alignment with corporate strategy. Support industry-related initiatives and engagement programmes involving internal stakeholders and agency partners.

• Timely submission of official responses

• Effective representation feedback

• Regulatory compliance alignment

10. Cross- Functional Collaboration

Collaborate with Brand, Social & Digital, Web Management, Performance Marketing, Data & Analytics, HR, and Compliance to ensure cohesive communication delivery.

• Smooth coordination across teams

• Reduced rework and misalignment

• Stakeholder satisfaction

Qualification and Experience

• Bachelor’s Degree in Communications, Public Relations, Journalism, Business or related field

• 5-8 years of experience in corporate communications, PR, or stakeholder engagement

• Proven experience managing media relations and crisis communications

• Experience handling sponsorships and corporate events

• Strong writing, editorial, and messaging skills

• Experience in regulated industries is preferred

• Strong stakeholder and leadership management skills

• Excellent written and verbal communication skills in English and Bahasa Malaysia

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.