Über diese Lead Analyst, Publishing Analytics Stelle bei PlayStation Global
Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
About PlayStation Games and Publishing Analytics
In Games and Publishing Analytics, we partner with PlayStation Studios and global
publishing teams to help titles succeed across the full lifecycle. We bring together marketing,
audience, social, commercial, and product data to understand performance, evaluate
investment, and guide decisions from pre-launch planning through launch and live service.
We're looking for a Lead Analyst, Publishing Analytics who combines deep marketing-
measurement expertise with strong business judgment and a talent for turning fragmented
signals into clear, practical guidance. This role will lead high-impact programs across social
intelligence, marketing mix modeling, and publishing decision support while helping build
the data and analytical practices that allow the work to scale.
What you will be doing
As a Lead Analyst, Publishing Analytics, you'll work with Marketing, Community, Publishing,
Product, Analytics Engineering, Data & AI, and game teams to answer complex questions
about audience and player response, campaign effectiveness, marketing strategy, and long-
term title and franchise health.
You will:
• Lead social listening, sentiment, and creator analytics across PlayStation titles and
franchises, using sources such as Meltwater, Quid, community platforms, influencer
and streaming data, and first-party signals to identify shifts in conversation, content
performance, and emerging issues around campaigns, releases, and live-service
milestones.
• Develop, validate, interpret, and evolve marketing mix models that quantify the
contribution of paid, owned, and earned channels to revenue, demand, engagement,
and other business outcomes across live-service games.
• Own complex publishing analytics programs and stakeholder relationships for
multiple games across the portfolio, clarifying decision needs, setting the analytical
approach, managing milestones and risks, and driving work through adoption with a
high degree of autonomy.
• Create stakeholder-ready narratives and products that turn complex evidence into
concise presentations, dashboards, recommendations, and executive summaries
with clear implications and actions.
• Translate marketing measurement into practical investment guidance, using MMM,
incrementality, experimentation, and benchmarking to inform strategy, budget
allocation, channel planning, campaigns, and future tests.
• Deliver timely recurring and ad hoc decision support for live-service and brand-
marketing campaigns, events, content beats, launch windows, publishing
performance reviews, franchise programs, and critical business moments.
• Partner with Analytics Engineering and Data & AI teams to build scalable marketing-
data foundations and operationalize data pipelines.
What we are looking for
• Advanced applied analytics expertise demonstrated through high-impact work in
marketing, publishing, product, commercial, or customer analytics.
• Deep knowledge of marketing measurement, including marketing mix modeling,
incrementality, experimental design, attribution, causal reasoning, and budget-response
interpretation.
• Experience integrating and interpreting multi-channel marketing data across paid media,
owned channels, earned media, social and community, influencer and creator, sales,
finance, audience, and product-performance signals.
• Experience with social analytics, ideally using social-listening or influencer-measurement
tools and data such as Meltwater, Quid, YouTube, Twitch, Reddit, Steam, reviews,
forums, or comparable sources.
• Advanced SQL skills and strong proficiency in Python and/or R for joining complex
datasets, statistical modeling, reproducible analysis, validation, and automation.
• Strong consultative stakeholder leadership and autonomous program management
across Marketing, Publishing, Product Management, Finance, Production, Data,
Engineering, and game teams.
• Excellent data visualization and executive storytelling skills.
Domain Experience
• Experience in games, entertainment, digital media, subscription, or another rapidly
evolving live-service business.
• Familiarity with marketing effectiveness, audience development, launches, engagement,
monetization, and franchise health.
Bonus Points if You Have
• Experience mentoring analysts, raising analytical rigor, or applying responsible AI-
assisted workflows to improve quality and velocity.
• Experience with Looker, Power BI, MicroStrategy, Tableau, or another BI tool with a
semantic layer.
• Experience across live service or games with complex progression, economy, combat,
content, or social systems.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
