PURPOSE

The purpose of this document is to help prospective team members better understand the role and responsibilities of the position of Business Analyst at OpenDoor, WPP’s bespoke global operating model for Amazon.

ABOUT WPP & OPENDOOR

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.

ABOUT THE ROLE

We are seeking a highly motivated and experienced Business Analyst to join the WPP Data and Technology Solutions team. This pivotal role is central to ensuring clarity, efficiency, and scalability across digital operations. You will work together with Solution Architects, Data Engineers, Data Scientists, and other domain experts globally to define, document, and optimise global data management and business intelligence functions.

This role is based in the UK and reports to the Solution Architect. You will be responsible for understanding and outlining business requirements for interdisciplinary teams, while participating in delivery from concept, design and development through to testing.

RESPONSIBILITIES

• Process Assessment & Documentation: Gather, analyse and document existing digital operations, data management and business intelligence processes, identifying manual steps, bottlenecks and inefficiencies.
• Opportunity Identification: Spot automation opportunities, including RPA, system integrations and workflow optimisation, to improve efficiency and reduce errors. Help prioritise opportunities by identifying quick wins, dependencies and delivery complexity, with a strong focus on operational efficiency and user experience.
• Requirements Definition: Document business requirements and translate them into clear, concise functional and technical requirements. Review and analyse gap assessments, working with Scrum Masters to convert identified gaps into prioritised user stories and backlog items.
• Impact Modelling: Work with central and local teams to validate business cases. Map the projected “to-be” state to illustrate efficiency gains in speed and cost without sacrificing operational or data management quality.
• Knowledge Sharing: Act as a subject matter expert on processes, ensuring alignment and clear communication across the team. Maintain the “truth” of digital operations by ensuring documentation reflects process changes, AI tool updates and the latest operational reality.

QUALIFICATIONS

• 5+ years of experience as a Business Analyst, Process Improvement Analyst, or related role on data or platform initiatives.
• Detailed knowledge of Media specific data elements. Including taxonomy, channel, sub-channel, and platform specific data granularities
• Proven experience gathering requirements through workshops, interviews and documentation review.
• Ability to translate business needs into clear, structured data requirements, user stories, features and epics, with experience working with product backlogs.
• Ability to contribute to and understand system integrations, data flows and technical dependencies.
• Strong analytical, organisational and problem-solving skills to identify inefficiencies and design effective solutions.
• Exceptional written and verbal communication skills in English for documentation and team collaboration.
• Solid understanding of data concepts such as master data, reference data, data quality and integrations.
• Excellent organisational skills with the ability to manage multiple priorities in a dynamic environment.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Experience working in cross-functional, global teams.
• Strong stakeholder management and negotiation abilities.

PREFERRED QUALIFICATIONS

• Familiarity with Agile/SCRUM methodologies.
• Experience with project management tools such as Jira and collaboration platforms such as Miro.
• Experience with process modelling techniques such as BPMN, workflow automation tools such as RPA platforms, or similar.

BENEFITS OF OPENDOOR

• Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
• Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
• Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
• Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
• Global Impact: Be part of a team that is shaping the future of marketing on a global scale.

HOW TO APPLY

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.