Accenture Song | Media | Melbourne

Purpose of the Role

The purpose of the Implementation Executive is to ensure client budgets are invested effectively, campaigns run smoothly, and media activity delivers strong, measurable value.

The role focuses on smart media buying, strong supplier relationships and reliable campaign management that turns strategic plans into real results.

What makes this role especially exciting at Accenture Song is the chance to join a reimagined, tech-powered media team built for transparency, innovation and client-centred trading. With AI-driven tools and advanced trading systems designed to bring data, automation and efficiency into media buying, the team is focused directly on delivering strong client outcomes.

Key Responsibilities

Media Trading & Buying

• Execute media buys across relevant channels including TV, digital, audio and out-of-home.
• Negotiate rates, packages and value to help maximise client return on investment.
• Book, manage and reconcile media placements while maintaining campaign delivery.
• Monitor campaign flighting, pacing and delivery, applying optimisation to help meet KPIs.
• Contribute to trading strategies aligned with client objectives.

Supplier & Partner Management

• Build and maintain strong relationships with media owners and platforms.
• Attend media partner updates, industry forums and relevant business sessions.
• Evaluate media proposals and provide clear, data-driven recommendations.
• Help ensure adherence to commitments, guarantees and agreed trading terms with media partners.

Campaign Implementation & Optimisation

• Translate media plans into detailed buying and tactical executions.
• Support campaign launches and ensure spots and placements go live correctly.
• Continuously monitor campaign performance and proactively optimise through reallocation and reweighting where required.
• Work closely with ad operations and programmatic teams to ensure delivery accuracy and quality.

Reporting, Analytics & Insights

• Develop post-buy reporting covering performance, variance and campaign insights.
• Analyse media market trends, pricing dynamics and performance benchmarks.
• Provide actionable recommendations to planning, strategy and client teams.
• Use data and reporting to help identify opportunities to improve future campaign performance.

Financial & Administrative Management

• Track campaign spend, reconcile invoices and support investment finance management.
• Report on budget status and forecast usage, helping ensure disciplined campaign spend.
• Maintain accurate campaign and financial records.
• Support compliance with financial controls, audit processes and governance requirements.

Cross-Functional Collaboration

• Work closely with planners, strategists, creatives and client teams to align media activity with the wider strategy.
• Contribute to cross-channel media recommendations using Accenture Song’s integrated approach.
• Support the development of investment models, forecasting tools and trading frameworks.
• Collaborate across teams to ensure campaigns move smoothly from planning into market.

Team Contribution & Development

• Support junior team members and share knowledge across the team.
• Contribute to the development of best practices, operating procedures and trading playbooks.
• Build knowledge of Accenture Song’s technology and AI-enabled media tools.
• Contribute to a collaborative environment focused on continual improvement.

What You’ll Bring

• 1-3+ years of media trading or buying experience within a media agency or in-house environment.
• Strong negotiation skills and an understanding of media markets.
• Experience with media-buying platforms and trading tools.
• Strong Microsoft Office skills and data literacy, with the ability to analyse campaign performance metrics.
• Excellent communication, negotiation and relationship-building skills.
• Strategic thinking with a strong focus on client outcomes.
• High attention to detail and strong organisational skills.
• The ability to manage multiple campaigns and priorities concurrently.
• An adaptable and proactive approach, with confidence working in a fast-evolving, technology-led media environment.

Why Accenture Song?

At Accenture Song, we bring together creativity, data, media and technology to reinvent how organisations connect with their customers and drive growth.

You’ll join a forward-looking media team using technology, data and automation to create smarter and more effective ways of planning, buying, implementing and optimising media.

You’ll have the opportunity to develop your media expertise, work across multiple channels and build experience within an integrated team focused on strong client outcomes.

Because the future of media won’t simply be traded.

It will be reinvented.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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