Head of Performance Marketing

Location:
- Kuala Lumpur based (Hybrid)
- Open to Malaysians and Expats in Malaysia (no relocation provided)

Why You Should Apply:
- Opportunity to take risks, think creatively, and work in a culture that values marketing and advertising as key drivers of growth and profit.
- Full autonomy over a substantial advertising budget (USD 2 million per month).
- Incorporate new AI technology and run global campaigns with a focus on conversion.
- Gain hands-on experience with AI-driven advertising (automation, predictive bidding, creative AI optimization) to future-proof your career.
- Join a rapidly scaling digital subscription business in the Education sector, with a strong emphasis on technology and analytics, especially in the USA.

What You Will Do:
- Scale in-house marketing capabilities and lead a team, turning your ideas into reality with a “blank cheque” to experiment across Meta, TikTok, YouTube, Google Ads, KOLs, UGCs, and more.
- Set and build marketing strategy, monitor performance, optimize, and continuously improve campaigns.
- Leverage data in collaboration with the in-house data analysis team to deeply understand customer behavior from the Product Owner’s perspective.
- Identify new audiences, uncover new pain points, and develop innovative conversion strategies.
- Own the marketing budget and forecasting, taking accountability for both successes and failures. You will be supported by a Director of Advertising who will mentor and guide you as you learn the business.

What You Will Need:
- 6-10+ years of experience in Advertising & Performance Marketing.
- At least 3 years of experience leading a team or function.
- Strong hands-on experience managing large digital advertising budgets (ideally USD 1M+/month).
- Deep expertise in Meta and Google advertising ecosystems.
- Proven track record of improving CAC efficiency and scaling customer acquisition.
- Strong understanding of LTV, ROAS, attribution modeling, and cohort-based performance analysis.

About the Company & Team:
- Offers high-margin, tech-centric digital products in the B2C EdTech space, focused on helping customers excel in work and life.
- Recurring income model with a global marketing team of 30 professionals.
- Strong brand presence, well-established and recognized within its niche, and highly tech-enabled.
- Positive work culture with low turnover; employees are aligned with the company mission, and each division is empowered to optimize processes and strive for best-in-class performance.

How to Apply:
- Click the “apply” button. You may submit your CV or LinkedIn profile—no need to worry if your CV is outdated.
- The recruiter is available to provide more information upon request.
- Every applicant or inquiry will receive a reply.

Note:
- For expats, you must already be working in Malaysia or have worked in Malaysia within the last 5 years.