Job Title: Head of Content Asset Management & Technology

Location: London

Role Type: Permanent, Full Time

Reports to: Global Connected Content Director

About us:

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and setting a higher standard for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the Functions:

Marketing is where our brands show up in culture and stay there. 

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world. 

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter. 

You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

About the role: 

In the Marketing Operations & MarTech team, the Content team builds the tools, capabilities and processes that help marketers plan, create, adapt, approve, manage, store and reuse content more effectively and efficiently.

The Head of Content Asset Management & Technology leads the strategy and transformation of the capabilities used to manage content and creative assets across their lifecycle. This includes DAM, MAM, PIM and related content technologies, as well as the processes, governance and ways of working that make them effective. The role will shape the technology landscape, bring in the right solutions, simplify processes, improve adoption and help marketers find, use, adapt and reuse content quickly and compliantly. Success requires someone who can move comfortably between marketing and technology, translating business needs into practical technology and operational solutions.

Experience / skills required: 

·        Set the strategy, roadmap and priorities for content asset management and related technology, covering DAM, MAM, PIM and connected capabilities across the content lifecycle.

·        Lead the transformation of the technology and operating landscape: identify gaps, simplify complexity and bring in the right technology, partners and solutions to create a scalable and future-ready environment.

·        Define and improve the processes, governance and ways of working that support asset creation, approval, metadata, rights, storage, search, distribution, reuse, retention and retirement.

·        Translate marketer and business needs into clear technology requirements, and explain technology options and constraints in practical language for marketing teams.

·        Drive adoption and change across the wider marketing organisation through clear education, guidance and training, making it easy for teams to use the right tools and processes.

·        Lead and develop the team and manage technology, agency and vendor partners, ensuring priorities are clear, delivery moves at pace and suppliers are accountable for outcomes.

Key Competencies

STRATEGIC THINKING: Able to set a clear direction, see the bigger picture and make practical choices about where to invest, simplify or change.

TRANSFORMATION & DELIVERY: Combines critical thinking with an operational attitude; moves quickly from strategy to action, solves problems and delivers change.

MARKETING & TECHNOLOGY BRIDGE: Comfortable speaking both marketing and technology languages and connecting the two.

CHANGE & INFLUENCE: Builds alignment across diverse stakeholders and drives adoption through clear communication and practical engagement.

Working with us
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. 

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to set a higher standard, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity!

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.