About the role:

Reporting to the Business Unit VP, you will define and drive the category strategy, ensuring a strong consumer-led portfolio that meets market needs and delivers sustainable commercial growth. You will own the category roadmap across the full product lifecycle, from portfolio planning and new product introduction through to ongoing optimisation and end-of-life management.

Working across Dyson, you will partner closely with Engineering, Finance, Operations, Revenue, Office of the CEO and Market teams to ensure consumer, commercial and business priorities are reflected in key decisions. You will represent the category internally, using market insights, competitive intelligence and consumer understanding to shape future opportunities and deliver category performance.

Key Responsibilities

Strategic Leadership

• Develop and articulate the long-term vision, strategy and priorities for the category.
• Own the category portfolio, ensuring the right balance of innovation, market coverage, profitability and complexity.
• Partner with Portfolio Planning and cross-functional teams to shape future product roadmaps through consumer insights, market opportunities and commercial requirements.
• Lead development of business cases for new products and major portfolio investments.
• Own launch readiness, ensuring alignment across key functions to deliver successful product introductions.
• Act as a champion for the category across Dyson, driving alignment around strategic priorities and growth opportunities.

Commercial Excellence

• Define and drive category launch strategies across markets and channels.
• Develop pricing recommendations that balance profitability, competitiveness and consumer value.
• Shape go-to-market strategies informed by market dynamics, channel opportunities and consumer insights.
• Partner with Campaigns and Market teams to ensure category plans are translated into impactful market execution.

Performance & Portfolio Management

• Own category performance, identifying opportunities and actions to close gaps against commercial objectives.
• Lead long-term forecasting and planning in partnership with Finance and Revenue teams.
• Monitor category health and portfolio effectiveness, driving optimisation to improve commercial outcomes and consumer relevance.
• Use market, consumer and competitive insights to identify growth opportunities and inform strategic decisions.

Cross-Functional Leadership

• Act as the primary commercial interface across key functions, ensuring alignment and effective delivery of category priorities.
• Build strong relationships with senior stakeholders and influence decision-making across the business.
• Lead and coordinate cross-functional teams to deliver category objectives and business outcomes.
• Foster collaboration, accountability and high performance across the wider network of teams supporting the category.

Key Skills & Behaviours

• Strong strategic and commercial acumen.
• Excellent stakeholder management and influencing skills.
• Ability to translate complex information into clear, actionable recommendations.
• Strong collaboration and cross-functional leadership capability.
• Adaptable and comfortable operating in a fast-paced, evolving environment.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.