Head of Category & Brand – Rum, Gin, Liqueurs & Beer

About Us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. From Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you'll test new ideas, learn and grow while helping shape the future of premium drinks.

Join us to create a career worth celebrating.

About the Function

Marketing is where creativity meets commercial impact.

Our teams build brands that shape culture and create meaningful consumer experiences. Combining consumer insight, data, innovation and world-class creativity, Marketing partners closely with Commercial, Customer Marketing and Global Brand teams to deliver sustainable growth across our portfolio.

About the Role

As the Head of Category & Brand – Rum, Gin, Liqueurs & Beer, you will lead the growth agenda for these categories across Southeast Asia, driving category strategy, brand performance and commercial outcomes across a diverse portfolio.

Operating within Diageo's new category-first operating model, you will lead a distributed team across multiple Southeast Asian markets, developing category strategies, annual brand plans and market activation toolkits that deliver sustainable growth while balancing regional consistency with local market relevance.

You will also act as the key coordination point for Indonesia, partnering closely with cross-functional teams to ensure effective execution and alignment across the business.

Key Responsibilities

• Own the growth strategy and performance of the Rum, Gin, Liqueurs and Beer categories across Southeast Asia.

• Develop category strategies, annual brand plans and growth drivers aligned with business objectives.

• Lead media, digital, innovation and activation strategies to strengthen brand equity and accelerate category growth.

• Partner with Global and APAC Brand teams to localise global strategies and campaigns for Southeast Asian markets.

• Drive portfolio development, innovation, pricing and pack recommendations through strong consumer and commercial insights.

• Partner closely with Commercial, Customer Marketing, Revenue Growth Management, Finance, Supply, Legal and Corporate Relations to execute category priorities.

• Lead and develop a high-performing team of Brand Managers across Southeast Asia, building capability and fostering collaboration across markets.

• Monitor category performance, identify opportunities and lead interventions to improve market share, NSV contribution and marketing effectiveness.

• Serve as the Indonesia business coordination lead, ensuring alignment on key business priorities while maintaining category ownership across the region.

What You'll Bring

• Bachelor's degree in Marketing, Business or a related discipline (MBA is advantageous).

• 10+ years' experience in Brand Marketing, Category Marketing or Commercial Marketing within FMCG, beverage alcohol, beer or premium consumer goods.

• Demonstrated success leading brand strategy, portfolio management, innovation and integrated marketing campaigns.

• Strong understanding of consumer insights, commercial strategy and marketing effectiveness.

• Experience managing regional or multi-market portfolios within a complex matrix organization.

• Proven people leadership experience, with the ability to coach and develop high-performing teams.

• Excellent stakeholder management skills, influencing senior leaders across multiple functions and markets.

• Strong commercial acumen with the ability to balance long-term brand building with short-term business delivery.

• Experience working across Southeast Asia and understanding diverse market dynamics is highly desirable.

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. 

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package. 

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. 

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. 

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. 

 Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. 

Recruitment Scam Warning  

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.