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International Communication, Student Recruitment and Student Engagement Strategy and Planning: • Liaise with other BINUS Global and local marketing (product) managers to co-develop brand and co-shape international promotion mix to support international communication, student recruitment, and student engagement strategy, global collaboration strategy, and overall positioning goals • Engage, counsel and build communication capacity for Faculty, Staff (especially Internationalization & Partnership) • Partner to support international communication strategy and identify new international communication opportunities • Define the organization and infrastructure required internally to support the business plan • Initiate and monitor implementation of the agreed international communication strategy and plan, including achievement of agreed targets • Manage international communication, student recruitment, and student engagement research to recommend enhancements, innovations in strategy and plan based on shifting trends • Build international communication/student recruitment/student engagement knowledge center for provision of professional services • Provide advice and guidance to faculty and academic partner colleagues in relation to international development opportunities, especially in relation to student recruitment, exchanges, and inclusion • Initiate, create, and monitor the implementation of all aspects of the business development plan and activities that significantly increase international student flow and international public engagement (e.g. liaise with overseas agents, utilize network, advertise in websites, written web content, print, social media) • Identify and deliver new markets for international student recruitment • Identify opportunities for course/program development for international students • Responsible for the identification and recruitment of qualified international full degree students to the University • Evaluate international development opportunities and recommend appropriate actions/approaches Vendor/Agencies (Printing/Video Production Houses, Digital Platforms, Travel Agencies), BINUS Ambassadors and Recruitment Agents Management: • Negotiate contracts with external vendors and engage a network of agencies in target territories • Develop, implement and evaluate programs for long-term engagement of BINUS Ambassadors (students and alumni) in promotional and branding activities • Provide relevant content and guidance to external international communication vendors and BINUS ambassadors, to enable them in delivery of accurate international communication products (in line with branding guidelines and overall international communication strategy) • Monitor performance for effectiveness and efficiency in contribution to communication strategy; take remedial action where necessary • Select and engage a network of recruitment agents in each target territory that can satisfy the targeted student volumes • Regularly monitor agent performance to ensure that they are effective and contributing to recruitment targets; take remedial action, necessary International Public Relations/Publicity/Stakeholder Engagement Management: • Represent the University as a spokesperson for international communication and student recruitment purposes: o As a spokesperson to international public to ensure positive branding and manage reputational risks in relation to wider aspects of international development o As a spokesperson both on and off campus (domestic and overseas) to prospective international students, parents, and other individuals or organizations involved in the university selection process • Develop, implement and evaluate local and international activities (such as press conferences, sponsorships, events and other programs) for strong linkages to international media, alumni, and target communities and positive publicity • Establish and maintain effective relationships with internal and external stakeholders and required partners • Influence, monitor and evaluate publicity through partnership activities International Student Enrollment & Engagement: • Ensure strategy and resources is in place to handle international enrolment and customer service • Monitor expert resources to handle more complex queries (e.g., accommodation, visas, finance, language training) • Improve the level of support and advice for current and prospective international students in regard to its services • Establish orientation and departure programs, and other enrollment, counseling, monitoring, inclusion and engagement programs for prospective, current students, and alumni • Liaise with related areas to anticipate cultural difference among students to develop associated processes, services, trainings, etc. (i.e., communication, university environment, program policy and student regulations, counseling services, etc.) Management Support Activities: • Provide Report to direct Supervisor • Suggest improvement process related to activities in area of responsibilities (especially related to time concern, effort and cost) • Perform activities related to Quality Management System • Perform additional tasks related to key responsibilities as required by Direct Supervisor Education Requirement: • Minimum Bachelor Degree Work Exposure/ Experience: • Minimum 3 years experiences in Supervisory level, or • Minimum 7 years of working experience Special Skill/Certification: • Communication • Management • Influencing • Needs and interests of target audiences

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