Job Description

Are you ready to lead the LEGO® Group business across 2 diverse and highly dynamic markets? We are looking for a commercially minded General Manager to lead the strategic and operational management of the LEGO® Group business across Hong Kong and Taiwan.

Core responsibilities:

• Deliver business KPI targets as defined in the annual plan

• Establish a sustainable growth platform for the LEGO® brand in Hong Kong (including Macau) & Taiwan Market

• Lead the Sales Team to establish strong partnerships with customers and align initiatives with LEGO® business strategies to drive growth.

• Oversee approximately 45 employees across various functions, including Sales, Marketing, Operations, Finance, Analytics, Insights, and Human Resources.

• Guide Marketing and Operations teams in aligning commercial strategies with business objectives, fostering a high-performance culture.

• Grow active consumer base through our core themes, boost recruitment through innovation and expand further in our various user categories

• Create a roadmap for long term success with clear steps and a strong focus on short term wins

• Understand the complex and competitive condition of Hong Kong (including Macau) & Taiwan Toy market and build bridges with LEGO® business strategies to deliver on our ambitions

• Build and maintain strong relationships with key stakeholders, including partners, industry leaders and regulatory bodies

• Build, motivate, empower and lead a strong local team already in place to deliver on our ambitions

• Cultivate a solid team culture that embodies LEGO® values and connects LEGO® Hong Kong & Taiwan with global operations to develop local talent.

• Strengthen a diverse talent pipeline for future leadership roles within the business unit and the broader organisation.

Play your part in our team succeeding:
The General Manager will be part of the Asia Pacific Leadership team and represent the local subsidiary of the LEGO® Group (LEGO® Hong Kong and Taiwan Ltd.), reporting directly to the Regional President APAC Market Group.
Leading all business strategy planning and execution in the market, the successful applicant will bring leadership as both a business expert and people leader, driving our ambition to deliver sustainable business growth with strong active share to reach more children in both BU’s.

Do you have what it takes?

• Strong experience and a proven track record on business performance and leadership in a similar General Manager position or from within Sales & Marketing

• Experience working in a global context, working internationally or with international companies/brands. Work experience within Asia and Hong Kong and Taiwan is a key advantage

• Previous/current P&L responsibility and longer-term planning (able to work with a 3-year planning horizon)

• Strong stakeholder management capability especially developing trusted relationship with local external business partners with deep understanding of cultural and business custom of the market

• Strong strategic acumen combined with a high level of self-motivation, persistence, and a proactive, can-do attitude.

• Depth of leadership, with consistent experience in building teams and capabilities

• Experience working collaboratively in matrix organisations, aligned to the LEGO® Brand Framework, role modelling processes and governance to ensure HK and Taiwan play a leading role within APAC MG.​

• Strong communication skills and ability create followership

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.