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The Position

FoDM - Global Digital Marketing Manager (2 openings)

The Opportunity

The Global Digital Marketing Manager is an individual contributor responsible for shaping and leading high-impact digital marketing strategies and campaigns. This role provides strategic leadership for enterprise-level digital marketing initiatives, ensuring that digital marketing programs are aligned with business priorities, customer needs, and commercial goals. 

Operating in a matrixed and global environment, the Digital Marketing Manager leads end-to-end digital marketing strategy and orchestration across customer areas, markets, and channels. Is accountable for translating business objectives into integrated digital marketing strategies and execution plans, guiding campaign direction across the customer journey, and influencing stakeholders at Global and affiliate levels to deliver measurable business impact. 

This role will be responsible for planning, developing, and coordinating all digital marketing communications and content to promote the sale of regulated IVD products to further the company’s sales objectives. 

This role will consult with other areas of management or business units, affiliates, and agencies to manage the development of digital content and oversee and execute promotional activities, as well as recommend the best digital channels suited for specific business goals.

Key Facts & Responsibilities:

• Strategic Leadership & Business Partnership:
  • Lead the development and direction of digital marketing strategies, programs, and campaigns that support business growth, customer engagement, and commercial priorities.
  • Collaborate with team members from Strategic Marketing, Solutions Marketing, and Strategic Insights to translate complex business goals, customer needs, and market requirements into integrated digital marketing strategies spanning the full customer journey. Define success metrics in consultation with affiliate business teams. 
  • Act as a strategic advisor to business, marketing, and affiliate stakeholders on digital marketing opportunities, priorities, and best practices.
  • Lead or sponsor high-impact strategic initiatives that strengthen customer-centric marketing, digital transformation, and digital capability maturity across the organization.
  • Anticipate emerging business needs, market shifts, and digital trends, and convert them into practical strategic recommendations and action plans.

• Global Digital Marketing Campaigns: Leads key global digital marketing initiatives for all Roche Diagnostics Solutions Customer Areas to support all affiliates
  • Leads the Digital Marketing Squad and works closely with marketing and business teams
  • Serve as the senior point of accountability for assigned global digital marketing initiatives, ensuring alignment across stakeholders, teams, markets, and partners.
  • Ensure execution teams, agencies, and partners are working against clear strategies, quality expectations, governance requirements, and business outcomes.
  • Creates and owns global Digital Marketing E2E campaign strategies based on personas for seamless digital dialogues across the whole customer journey
  • Ensure digital marketing strategies and execution plans are aligned with customer personas, segmentation approaches, and journey-based engagement principles.
  • Ensures compliance with Roche branding, Divisional Standards, Digital Marketing Playbook, and other Roche and departmental processes
  • Provides best-in-class consulting to marketing, business teams, and affiliates in designing and executing digital marketing campaigns

• Main Digital Marketing Activities:
  • Planning: 
    • Fully understands and can implement digital marketing concepts: Search engine optimization, Customer segmentation, Paid search, Social media, Paid media, Email marketing, Lead generation, Website authoring and optimization
    • Manages the creation, development, deployment, and maintenance of key Digital Marketing materials on time, within budget, and in alignment with business objectives, collaborating with External/Internal/Digital/Events teams when applicable
    • Defining end-to-end strategies for new product launches, campaigns, and events
  • Execution: 
    • Designs and oversees all aspects of the digital marketing execution, including marketing database, website/web platforms, email marketing, CRM, eCommerce, promotions
    • Develop and monitor campaign budgets
    • Manages agencies and vendors to deliver quality digital marketing and manage costs to a defined budget. Ensure vendors are compliant with all processes and procedures, including legal, procurement, finance, and brand standards
  • Reporting: 
    • Create and monitor digital marketing-based metrics to ensure the effectiveness of campaigns & programs and budget, and adjust plans accordingly
    • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
    • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization and attribution
    • Create data-driven reports on progress made toward digital marketing goals and present to internal audiences 
    • Suggests activities for improving the quality of online content/communications
    • Present performance outcomes, investment implications, and strategic recommendations to internal stakeholders and senior audiences.
  • Trends & Innovation: Keeps informed, shares, and evaluates digital marketing trends and competitive digital strategies to drive continuous improvement

• Collaboration: 
  • E2E Digital Marketing Community: 
    • Optimizes and streamlines processes to ensure maximum efficiency within the community
    • Mentors community members to increase digital knowledge and capability
  • Global Marketing Chapters:
    • Optimizes and streamlines processes to ensure maximum efficiency within cross-chapter collaboration
    • Drives digital strategy and projects in partnership with the other Global Marketing Chapters
  • Affiliates: 
    • Collects the current mindset, business needs, and gaps for digital marketing
    • Supports the regions & affiliates in driving digital transformation 
    • Network closely with regions and affiliates to make sure country business needs are captured and drive internal prioritization for global projects or campaigns
    • Optimizes processes in order to increase quality and efficiency standards

Who You Are:

• You hold a Bachelor’s degree in Marketing, Business, Administration, or Communications
• You hold 8 years in Digital Marketing and/or Marketing Communications and project management background.
• You hold a strong background in Digital Marketing with proven experience in regulated healthcare industries.
• You hold strong global work experience in understanding and effectively working with different cultures across all regions.
• You hold experience working in a global and a local office for a perspective of both challenges and needs.

Preferred:

• Demonstrated experience leading complex, high-impact marketing initiatives across multiple markets, stakeholders, and channels.
• Strong expertise across core digital marketing disciplines, including search, paid media, social, email, segmentation, lead generation, web, and performance optimization.
• Proven ability to define and lead end-to-end digital marketing strategies that connect customer journeys, business objectives, and measurable outcomes.
• Strong strategic thinking and commercial acumen, with the ability to translate business priorities into actionable digital marketing direction.
• Ability to operate effectively in highly matrixed, global, and ambiguous environments with significant stakeholder complexity.
• Strong analytical and problem-solving skills, including the ability to interpret performance data and turn it into strategic recommendations.
• Experience managing budgets, agency relationships, and cross-functional delivery models.
• Excellent communication and influencing skills, including the ability to advise senior stakeholders and present clearly to leadership audiences.
• Strong understanding of governance, brand standards, compliance expectations, and operational discipline in regulated marketing environments.
• Ability to mentor others and raise capability across a distributed digital marketing community.

Location:

• This role is based in Indianapolis or Rotkreuz RDI
• No relocation benefits are provided for this role.

The expected salary range for this position based on the primary location of Indiana is $103,300 - $191,800.  Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below. Benefits

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.