Fairchild Media Group: Social Media Director

Fairchild Media Group is seeking a Social Media Director to lead social strategy across WWD, Footwear News, Beauty Inc. and Sourcing Journal. This includes driving audience growth, developing platform-specific content strategies and overseeing day-to-day operations. The role directs all platforms, including emerging ones, translating FMG’s editorial into compelling platform-native storytelling while partnering with reporters, photo and video editors, art directors, and colleagues across marketing, sales and events teams.

As FMG values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

KEY RESPONSIBILITIES

• Develop and execute social strategy across all four FMG brands, tailored to each publication’s audience and voice, with a focus on reach, engagement, follower growth, referral traffic and video consumption.
• Lead daily editorial programming and prioritization, identifying stories and moments with the strongest social potential, and packaging breaking news, fashion, beauty, business, celebrity and cultural coverage for each platform.
• Oversee social packaging and rollout of key print products, including WWD Weekend, Beauty Inc and Footwear News issues and covers, coordinating cover reveals, features, talent assets, photography and video.
• Lead short-form video strategy across Reels, TikTok, YouTube Shorts and Facebook; work with editors and video teams on social-first concepts, optimize existing editorial video and expand distribution through channels including Connatix.
• Direct social planning and real-time coverage for all Fashion Weeks, the Golden Globes, awards season, red carpets and FMG events, including staffing, assignments, content formats, asset flow and publishing schedules.
• Guide editors and contributors on capturing social-first footage, interviews, and other event content, while identifying real-time opportunities around runway, backstage, front row, celebrity and breaking-news moments.
• Partner with sales and marketing on sponsored and branded social programs, balancing client deliverables, approvals and timelines with editorial quality and platform best practices.
• Monitor performance across platforms and translate reach, engagement, follower growth, watch time, referral traffic and content trends into actionable programming, reporting and resource management.
• Build and strengthen social communities, maintain platform and brand best practices, and advise editorial and senior leadership on audience behavior, emerging formats and growth opportunities.
• Manage and develop social staff, freelancers and contributors; establish workflows, coverage schedules and publishing standards and train editorial teams on social-first storytelling.
• Evaluate emerging platforms, AI-powered tools and new technologies that can improve ideation, editing, repurposing, optimization and workflow efficiency while maintaining editorial standards.

QUALIFICATIONS

• At least 7+ years of experience leading social strategy and managing a team. Experienced in social media, digital editorial or audience development, ideally within media, publishing, fashion, beauty or entertainment.
• Strong editorial judgment and deep knowledge of Instagram, TikTok, Facebook, YouTube, LinkedIn, X, Threads, Pinterest, short-form video and platform-native storytelling.
• Demonstrated ability to use analytics and audience insights to inform strategy, content development and performance reporting.
• Experience managing multiple brands, live events, breaking news, sponsored programs and competing deadlines in a fast-paced editorial environment.
• Strong communication, organization and leadership skills; familiarity with social publishing, analytics, video-editing, creative and AI-powered tools.

A good faith estimate of the salary range is $90k - $100k upon hire. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It’s all About You…

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meeting employees’ needs, we have launched a new Flexible Vacation Policy.

At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles. 

About Fairchild Media Group: 

FMG, publisher of WWD, Beauty Inc. Footwear News, and Sourcing Journal is the leading business authority for the fashion, retail, footwear, and beauty industries. We provide a balance of timely, credible business news and key fashion trends to a dedicated readership of retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, tech leaders, consumers, and trend-makers. 

About WWD:

WWD is the leading business authority for the fashion, retail, and beauty industries. WWD provides a balance of timely, credible business news and key fashion trends to a dedicated readership of retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, consumers, and trend-makers.

About Beauty Inc:

Beauty Inc is the insider’s guide to the global Beauty community. Offering six franchise printed issues per year, a weekly news-based digital publication, and expanded coverage on wwd.com, Beauty Inc is highly-regarded for comprehensive reporting on industry trends and marketplace developments and is considered the premier source for in-depth coverage on all aspects of the Beauty, Wellness and Retail communities. 

About Footwear News:

Footwear News is the ultimate source for senior footwear and fashion executives, providing an insider’s perspective on top news, trends and strategies. FN keeps you and your business a step ahead on the retailing, manufacturing and financial aspects of the footwear industry. FN spotlights the hottest new designers, newsmakers, and business leaders, as well as reporting on the most groundbreaking fashion trends and more. 

About Sourcing Journal Media:

Sourcing Journal Media, LLC is the largest, most comprehensive and authoritative B2B resource for executives working in the apparel, textile and footwear industries. We produce publications and events under the Sourcing Journal and Rivet brands, empowering industry leaders with essential news, expert commentary and in-depth analysis to navigate every aspect of their business.