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This role is part of Alcon's Marketing function, a team that helps provide access to products across all channels, including through traditional Marketing strategies, event planning, and professional education.

We are looking for an experienced e-commerce and digital marketing expert who can help shape the international digital growth agenda, serve as a trusted point of reference for markets, translate strategy into high-quality execution, and use data to continuously improve business impact.

PURPOSE OF THE ROLE

Partner with the Director to shape and deliver the international e-commerce and digital growth agenda. Turn insights and strategy into effective market programs, optimize performance through data, and scale successful practices across priority markets.

In this role, a typical day will include:

KEY RESPONSIBILITI

1) E-COMMERCE GROWTH STRATEGY, ACTIVATION AND CONTENT EXECUTION

·     Shape the international e-commerce and digital growth agenda using consumer, customer, competitive and performance insights.

·     Turn emerging e-commerce, AI discovery, retail media, marketplace, owned-platform and engagement opportunities into scalable programs.

·     Lead e-commerce campaigns and digital programs aligned with agreed priorities.

·     Partner with Vision Care Communications to activate content across MyAlcon.com, e-retailers, marketplaces and key platforms.

·     Keep digital shelf and platform content current and optimized for visibility, AI discovery, engagement and conversion.

·     Equip markets with guidance, tools and standards for content, search, retail media, promotions and conversion.

·     Coordinate agencies, partners and markets, resolving execution barriers early.

·     Embed e-commerce requirements and standards in relevant brand and channel programs.

2) DIGITAL MARKETING AND CONSUMER ENGAGEMENT

·     Support markets in translating investment guidance into effective activation plans, test-and-learn roadmaps and optimization actions.

·     Partner with relevant teams to identify CRM opportunities and improve engagement across the consumer lifecycle.

·     Partner with Portfolio, Channel, Media and agency teams to ensure activation is integrated, consumer-led and commercially effective.

3) MYALCON.COM, PLATFORM OPTIMIZATION AND ANALYTICS

·     Drive MyAlcon.com optimization for Focus Markets, including content, SEO, GEO/AI discovery, journeys and conversion, with Communications and platform teams.

·     Partner with Global Digital Health and internal teams on CRM, platform governance and MyAlcon.com market rollout.

·     Use consumer journey data to identify friction, prioritize improvements and coordinate implementation.

·     Own performance tracking and reviews, assess ROI and attribution, and turn insights into optimization actions.

·     Scale market learnings to improve execution across markets.

4) MARKET ENABLEMENT AND CAPABILITY BUILDING

·     Act as the international e-commerce subject-matter expert and trusted point of reference for priority markets.

·     Provide expert guidance, coaching and hands-on support to strengthen market plans and enable effective deployment.

·     Build reusable playbooks, best-practice standards and learning forums that strengthen capability and reduce reinvention across markets.

WHAT YOU’LL BRING TO ALCON: 

·     Significant e-commerce and digital marketing experience, contributing to strategy and leading complex multi-market activation and optimization programs.

·     Practical expertise in digital shelf content, retailer and marketplace activation, retail media, search, promotions, conversion and online journeys.

·     Experience executing content strategy across owned platforms, e-retailers and marketplaces, with strong knowledge of SEO, GEO/AI discoverability and online behavior.

·     Advanced knowledge of paid digital channels, audience strategy, campaign optimization, measurement and media effectiveness.

·     Strong analytical skills: define KPIs, interpret performance, assess ROI and attribution, identify drivers and turn insights into action.

·     CRM experience spanning lifecycle engagement, first-party data activation, audience segmentation and performance measurement.

·     Proven ability to influence markets and cross-functional stakeholders through expertise, credibility and clear recommendations in a matrix organization.

·     Strong program management: prioritize, coordinate partners and turn ambiguity into timely execution.

·     Strong commercial acumen, connecting e-commerce and digital activity to customer, revenue and profitability outcomes.

·     Excellent English communication skills, with the ability to simplify complex digital topics for varied audiences.

HOW YOU CAN THRIVE AT ALCON:

● Manage your own workload and schedule while hitting your set targets

● Collaborate with teammates to share best practices and learnings as work evolves

● See your career like never before with focused growth and development opportunities

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