Who We Are: 

At Copperstate Farms and Sol Flower, we’re creating a better kind of cannabis company. Where we know happy plants begin with happy people. We aspire to high standards, take pride in our work, and drive for better results every day. At the greenhouse, our roots are growing flower, but we’ve branched out to offer an extensive range of cannabis products like edibles, topicals, and concentrates for retail dispensary locations. From farm to market, we are committed to the quality of our products and are always testing for patient and customer safety. By bringing together best practices from big agriculture, consumer packaged goods, and pharmaceutical and retail industries, Copperstate is becoming one of the top cannabis companies to work for.  

What We’re Growing: 

As one of the largest greenhouse cannabis producers in North America, Copperstate Farms ranges over 1.7 million square feet of canopy and 40 acres under glass. It’s here where we have been growing a house of cannabis brands that our patients and customers can trust, each addressing a different needs state and demographic. From the greenhouse to corporate to multiple Sol Flower dispensaries, we’re an inclusive cannabis community empowering wellness for all. Most of all, we strive for a culture where our employees view us as one of the best places to work.   

Job Title: Director of Retail Operations

Reports To: EVP of Retail & Marketing

Direct Reports: District Managers, Retail Operations Specialist

Position Overview

The Director of Retail Operations will oversee and drive the success of our cannabis retail operations. Reporting to the EVP of Retail & Marketing, this role is responsible for leading multi-store operations through two district managers, ensuring an exceptional customer experience, driving sales performance, and maintaining compliance with state and local cannabis regulations. Proven track record in retail leadership, operational excellence, and team development within a highly regulated industry.

Key Responsibilities

• Oversee and support district managers in achieving sales, profitability, and operational goals across all retail locations.
• Develop and execute retail strategies to enhance customer experience, increase revenue, and improve overall store performance.
• Analyze key retail metrics, implement action plans, and drive accountability to meet KPIs.
• Collaborate with the EVP of Retail & Marketing to implement company-wide retail initiatives, ensuring consistency and excellence across locations.
• Provide strong leadership, coaching, and mentorship to district managers, empowering them to lead high-performing teams.
• Establish a culture of accountability, innovation, and customer service excellence.
• Partner with HR to recruit, train, and retain top retail talent, ensuring alignment with company values and goals.
• Support succession planning and leadership development within the retail organization.
• Ensure all retail locations operate in strict compliance with state and local cannabis regulations.
• Collaborate with compliance and operations teams to implement and uphold best practices for inventory management, security, and customer verification.
• Stay informed on changing cannabis regulations and industry trends, adjusting retail strategies as needed.
• Maintain a high standard of customer service and education across all stores.
• Work closely with marketing and procurement teams to enhance in-store experiences and product offerings.
• Implement feedback mechanisms to continuously improve customer satisfaction and loyalty.
• Develop and manage budgets for the retail division, ensuring financial objectives are met.
• Identify new opportunities for growth, including new store openings, strategic partnerships, and expansion initiatives.
• Lead initiatives to improve efficiency and reduce operational costs while maintaining high-quality service.

Qualifications & Skills

• 7+ years of retail management experience, with at least 2 years in a multi-unit leadership role.
• Experience in the cannabis industry or other highly regulated industries preferred.
• Strong understanding of cannabis retail operations, including compliance, inventory management, and customer service best practices.
• Proven ability to lead, coach, and develop high-performing retail teams.
• Data-driven mindset with experience analyzing sales performance and operational metrics.
• Exceptional communication, problem-solving, and leadership skills.
• Ability to thrive in a fast-paced, evolving industry with shifting regulations and business needs.

Disclaimer: This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job description or require that other or additional tasks be performed as assigned.