WE ARE LANDSEC
 

We identify and shape places that create opportunity, enhance quality of life, and bring joy to the people connected to them.
 

This is how we’ve created the UK’s leading portfolio of urban places and one of the largest real estate companies in Europe.
 

Our £10 billion portfolio is built around premium workplaces, the country’s pre-eminent retail platform, and a residential pipeline that will redefine urban life.
 

We’ve honed this ability over 80 years. Spotting the opportunities, building the partnerships, and continually adapting to shape the places that meet the needs of a changing world.
 

Places where life happens. Where businesses grow. And where cities are defined.
 

LOCATION
 

The location of this role is flexible.  You should be based in close proximity to one of regional destinations or central London head office.

Work from home 3 days per week, with 2 days based at a Landsec office near to you location.

You would be required to travel as necessary to retail destinations across the UK for events, meetings etc.

THE TEAM
 

You'll be joining Landsec's Central Retail Marketing team, responsible for delivering marketing across a portfolio of leading retail, leisure and outlet destinations throughout the UK. The team brings together expertise in destination marketing, digital, campaigns, media, public relations, events, planning and customer insight, working collaboratively to create memorable experiences that drive fame, footfall and commercial performance.

Our Local Marketing Managers are embedded within our destinations, working closely with centre teams, retailers and local partners to deliver place-based marketing. Alongside them, our central specialists provide strategic direction, channel expertise and portfolio-wide campaigns, ensuring we share best practice and maximise impact across every destination.

Although we're geographically based across the UK, we operate as one connected team. We work collaboratively across functions, destinations and agency partners, combining local insight with national expertise to deliver outstanding marketing that puts the customer at the heart of everything we do.

THE ROLE

• This position is responsible for leading digital marketing across a portfolio of major retail destinations, delivering social media, influencer, website and email activity that drives fame, footfall and digital growth. Working with Marketing Managers, agencies and the wider marketing team, the role uses insight, creativity and performance data to deliver engaging campaigns and exceptional digital customer experiences.
• The role owns the performance of Landsec's digital channels across assigned destinations, continually optimising content, growing audiences and identifying new opportunities to improve engagement and marketing effectiveness.
• Why this role? Take ownership of the digital presence for some of the UK's leading retail and leisure destinations, shaping campaigns that reach millions of customers while influencing digital best practice across a national portfolio.
• What you'll gain: A varied portfolio role with the opportunity to lead high-profile campaigns, work with leading brands, agencies and creators, influence digital strategy, and develop expertise across every aspect of modern destination marketing.

The role is offered on a 12-month fixed-term basis.
 

PRINCIPLE ACCOUNTABILITIES

• Own and deliver the digital marketing strategy across an assigned portfolio of retail destinations, leading social media, influencer, and campaign activity that drives fame, footfall and digital growth.
• Create and optimise engaging, entertainment-first digital campaigns, working with Marketing Managers, agencies and internal teams to grow audiences, increase engagement and deliver exceptional digital customer experiences.
• Lead influencer marketing and digital partnerships, managing agencies, creators and paid social activity to maximise campaign reach, performance and brand impact.
• Use customer insight, audience behaviour and performance data to evaluate campaigns, optimise digital channels and provide recommendations that improve marketing effectiveness and business performance.
• Champion digital excellence by identifying emerging trends, technologies and best practice, embedding innovation across the portfolio while ensuring all activity complies with governance and brand standards.
• Collaborate across the wider marketing function to deliver portfolio-wide digital initiatives, destination launches, retailer promotions and cultural moments that strengthen Landsec's digital capability and customer experience.
   

ESSENTIAL CRITERIA

• Demonstrable experience delivering integrated digital marketing campaigns across social media, websites and email that drive customer engagement, digital growth and measurable business outcomes.
• Strong experience creating audience-led content strategies and delivering engaging digital campaigns, with the ability to use customer insight to shape content and improve performance.
• Proven ability to manage multiple stakeholders, agencies and external partners, building collaborative relationships to deliver high-quality campaigns across a complex portfolio.
• Strong analytical skills with experience interpreting digital performance data and customer insight to optimise campaigns, evaluate success and inform future marketing decisions.
• Highly organised, collaborative and commercially minded, with a passion for digital innovation, emerging trends and delivering exceptional customer experiences.

Life and Benefits at Landsec

Diversity and Inclusion

At Landsec, we value diversity & inclusion. We work to better reflect the diversity of the communities we work within and empower everyone who works at Landsec to realise their potential.

We strive to ensure all our information, and services are accessible to and usable by everyone. If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles, please get in touch with our recruitment partners by emailing [email protected]

To find out more about our approach, visit our Diversity and Inclusion page.