Create connections that move people and business forward.

At AIA, your customer insight, commercial expertise and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and turn insight into engaging experiences, trusted relationships and sustainable growth for our customers and communities.

Join us to shape how people engage with health, wellbeing and protection, grow through new experiences and extend your impact across Asia.

About the Role

This role is responsible for:

• Driving digital growth through GEO, SEO, and lead-generation initiatives.
• Optimizing iShop, website content, and digital customer journeys.
• Owning the lead nurturing and website content governance to increase engagement and conversion.

This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.

Roles and Responsibilities:

• Lead GEO and SEO content strategy and development to improve organic visibility, search relevance, and content discoverability across digital platforms.

• Lead iShop and corporate website lead generation enhancements, including user journey optimization, content improvements, and conversion-focused initiatives.

• Support website content maintenance to ensure information accuracy, regulatory compliance, brand consistency, and a best-in-class user experience.

• Own lead operations, including journey setup, execution coordination, performance monitoring, and ongoing optimization to support lead nurturing and customer engagement.

• Collaborate with internal stakeholders, business units, IT, Compliance, and external partners to deliver effective digital content, platform enhancements, and lead generation initiatives.

• Analyze digital performance, customer journey data, conversion points, and drop-off patterns to identify opportunities for continuous improvement.
• Stay up to date with GEO, SEO, lead generation, MarTech, website, and e-commerce trends to drive innovation and strengthen digital effectiveness.

Minimum Job Requirements:

• University degree with minimum 8 years of relevant working experience in the financial services or related industry

• Good understanding of customer digital behaviors

• Proven experience in digital, performance marketing and e-commerce

• Creative mindset

• Strong interpersonal and time management skills. Able to work under pressure and meet tight deadlines

• Keen eye for detail; capable of working independently with minimum supervision; ability to multitask

• Good communication, presentation and influencing skills

• Proficient in spoken and written Chinese and English
• You are required to obtain relevant license if your job involves in regulated activities.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.