Digital and Social Media Brand Manager

Location: Edinburgh, Scotland

Working arrangement: Hybrid – 3 days per week in the office

Level: 5C

Reports to: Senior Brand Manager – Johnnie Walker Experience

Function: Marketing | Scotland Brand Homes

Closing date : 27th November

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About Scotland Brand Homes

Diageo’s Scotland Brand Homes bring our brands to life for visitors from around the world through immersive experiences, outstanding hospitality and retail. The portfolio includes The Johnnie Walker Experience in Edinburgh and iconic malt whisky distilleries such as Talisker, Lagavulin and The Singleton. These experiences help introduce consumers to our brands and the wider Scotch whisky category.

About the role

As Digital and Social Media Brand Manager, you’ll lead the digital and social media plan for The Johnnie Walker Experience, creating engaging content and campaigns that build awareness, inspire discovery and encourage visits. You’ll also support selected campaigns across our online travel partners and the wider Scotland Brand Homes portfolio.

What you’ll be doing

Develop and deliver the social media plan for The Johnnie Walker Experience, building awareness, engagement and consideration.

Own the social content calendar, planning a consistent mix of ongoing and campaign content across priority social channels.

Spot relevant cultural moments and social conversations that can help keep the experience fresh and engaging.

Work with social, creative and content agencies to create high-quality, platform-specific content for paid and organic channels.

Support the development and delivery of consumer campaigns, including digital activation across relevant channels and online travel partner websites.

Work with Brand Home teams to uncover stories about experiences, people, cocktails, food, retail, whisky and events, and turn them into engaging content and relevant on-site materials.

Monitor campaign and content performance, using measures such as reach, engagement, video views, website traffic and conversion indicators to recommend improvements.

Manage day-to-day agency relationships and collaborate with brand, media, performance marketing and digital teams to ensure consistent messaging.

Ensure digital and social activity follows Diageo brand guidelines and responsible marketing requirements, while supporting effective campaign budget management.

You’ll have the opportunity to shape the digital presence of a world-renowned visitor experience, experiment with new creative formats and use insight to influence campaigns across the Scotland Brand Homes portfolio.

What you’ll bring

Experience in digital marketing, social media, brand marketing, content or a related field, with a strong understanding of major social platforms and digital content formats.

Experience developing or delivering social media content plans and supporting integrated consumer marketing campaigns.

Understanding of paid and organic digital channels and how to create content suited to different platforms and audiences.

Experience briefing or working with creative, social or content agencies, with strong project management and stakeholder skills.

A strong creative eye, curiosity about consumers and culture, and confidence using digital performance data to test, learn and improve content.

Experience in consumer brands, hospitality, tourism, retail or visitor experiences would be an advantage, but is not essential.

Working with us

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

This role follows a hybrid working arrangement, with three days per week in the Edinburgh office.

We recognise and value performance, offering our people a highly competitive rewards and benefits package. Role-specific benefits were not detailed in the job description and can be added once confirmed.

Inclusion and belonging

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you collect this information when you submit your application.

Recruitment scam warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we’ll never ask for money