How you embrace curiosity daily.

• Guide and empower a team of three Senior Specialists to define contact strategies, campaign roadmaps, and creative briefs.

• Orchestrate an integrated contact strategy across email, direct mail, and inserts aligned with wider business goals.

• Oversee the email calendar and offline channel yearly plans to ensure timely delivery of all campaigns.

• Shift newsletter strategy toward value driven storytelling while reducing reliance on promotional offers.

• Test and deploy AI capabilities within Braze alongside the CRM Operations Manager for tailored communications.

• Build a continuous test and learn culture with Customer Analytics to uncover insights into customer behaviors.

How you make your mark.

• Elevate personalization across all owned channels to improve engagement, conversion rates, and lifetime value.

• Align Central Planning, Product Marketing, and Brand priorities into cohesive cross channel execution.

• Optimize segmentations, offer structures, messaging mechanics, and send timing across all customer touchpoints.

• Partner with Analytics and Machine Learning teams to build scalable, highly relevant customer experiences.

• Provide calm leadership during critical peak periods in November and December to manage real time adjustments.

What you bring to the team.

• Breadth of CRM experience within a fast paced ecommerce environment.

• Experience of direct team leadership and line management experience.

• Strong analytical capabilities with a track record of using customer data to shape commercial strategies.

• Deep understanding of email and mobile creative requirements, industry trends, and channel best practices.

• Proven ability to collaborate cross functionally with Analytics, Creative, Brand, and Commercial teams.

• Full professional fluency in written and spoken English.

What sets you apart.

• Specific prior experience in dedicated CRM planning or integrated marketing planning roles.

• Practical experience working with the Braze customer engagement platform.

• A degree or formal qualification in Marketing, Business Administration, or a related field.