We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Our core values of Authenticity, Boldness, Creativity, Connection, Drive, and Insight are the essence of our people, making UMG a renowned company in the music industry.

Position Overview:

As Creative Lead, you will take care of producing the most engaging content for the artists in the roster alongside translating the artists’ creative visions into experiences and moments with real cultural and commercial impact.

The “What”:

Delivery of Impactful Creative Assets

• Plan and execute the production of official creative deliverables working with internal digital, commercial, and marketing teams in ensuring timeliness and platform suitability
• For domestic labels: Work collaboratively with artists, their management, and in-house creative partners in ideating the creatives for every project
• Should there be a need, partner with third party creatives and production houses in producing the approved creative deliverables needed by the artist – whether that be an official release asset or a promotional material
• Work side by side each label’s marketing teams to ensure that the goals for the release are serviced by the assets and vice-versa
• Deliver organically engaging creative content in a timely manner working against the label’s priority list and guided by the marketing strategies set out per artist
• Contribute insightful ideas to promote label content particularly on digital platforms and execute these flawlessly
• Ensure that content is consistent with the strategic objectives of each platform and of each campaign
• Ensure that content adheres to the best practices on each platform
• Creative directing of pitch presentations made to the artists, artist management teams, digital and commercial teams, and marketing leads specific to the projects handled (presentations include status updates like impact and next steps)
• Strategic troubleshooting of administrative and logistical elements of end-to-end campaign planning and execution

Audience Understanding and Landscape Shaping

• Be a music and culture expert that the team can rely on - providing insightful and up to date consumer, platform, and industry data and unearthing cultural and commercial truths that will inform release strategies and creative executions
• Abreast oneself with trends in content marketing locally and globally and share ideas with the team in marketing meetings and brainstorming sessions
• Explore new ideas on branding, marketing message, and promotional campaigns
• Observe, analyze, and execute accordingly on the new trends

High Value Cross-Departmental and External Partnerships

• Within scope - coordinate all internal departmental efforts to ensure the most effective production process and delivery of assets
• Discover and pursue strategic opportunities with partners and communities that will contribute to the growth objectives of the label and management of budgets

Savvy Stakeholder Management

• Be a strong voice when it comes to creative direction for the artists signed to the roster
• Liaise with artist management and label teams for all creative and other ad hoc requests
• Communicate effectively with internal and external stakeholders and partners – aiming for transparency and results

Effective Team Management

• Develop junior executives to become the best, most agile, and forward creatives in the music business through proper goal setting, coaching, and feedback
• Help manage the high volume of internal and external demands by streamlining tasks and employing strategic decision-making
• Monitor timelines of executions and ensure this is closely coordinated with key release dates

The “How":

• Creative Visionary - an innovative creator who demonstrates unique, forward-thinking artistic direction, often shaping culture and transforming abstract ideas into reality
• Creative and Commercial Mindset - your creative skills are matched by your business sense that consider feasibility and return on investment
• Proven Track Record - at least 4 years of cumulative experience in being an art-based creative (technical skills are up to par across graphic design, illustration, and video editing), with a strong ability to lead teams / projects and make an impact both locally and internationally
• Strong Project Management Skills - exceptional ability to juggle multiple projects and priorities, maintaining high organization and efficiency
• Cares for Details – thorough with creative and administrative details: able to show patience and a laser focus in ensuring every deliverable goes through thorough review and vetting before every submission
• Strong Industry Pulse and Insight - your comprehensive knowledge of the music scene and pop culture, combined with a touch of regional exposure that sets you apart as a content trendsetter
• Managerial Potential – shows great leadership skill and enough experience in the field to be able to manage and train junior executives

Interested? Please follow the link to submit your application today!
Note: Only shortlisted applicants will be contacted.

About us:

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.

 

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