Our client is looking for a B2B Content & Outbound Specialist who combines strong writing skills with hands-on outbound experience.

This is a hybrid role across content and sales. You will create articles and written content, develop personalised prospect and customer communications, and help build and run the company's outbound sales process.

The role is part-time to start, with a paid trial of a few weeks using real work. Hours can grow over time if both sides want to continue. You will work directly with the Co-Founder and COO in a highly autonomous, early-stage environment.

Responsibilities

• Write high-quality B2B articles, essays and thought-leadership content for the target audience.
• Write personalised prospecting messages, follow-ups, customer communications and post-call recaps.
• Build and maintain targeted prospect lists across Turkey, Europe and, increasingly, South Africa.
• Research companies and decision-makers, identifying relevant opportunities and potential introductions.
• Run email and LinkedIn outbound campaigns and manage follow-ups through to booked meetings.
• Develop and refine messaging based on prospect responses and campaign results.
• Create and edit product copy, website content, onboarding materials, help text and other written communications as required.
• Use AI tools such as ChatGPT and Claude for research, drafting and organisation, while checking and correcting information before it is used.
• Keep all prospecting activity and interactions accurately updated in the CRM.
• Work directly with the founder, taking weekly feedback and independently managing your workload.

Requirements

• 3–6 years of professional writing experience, ideally in a B2B, SaaS, technology or commercial environment.
• Proven experience writing content that people actually engage with, such as articles, thought leadership, copy, newsletters, website content or other published work.
• Hands-on B2B outbound experience, including building prospect lists, sending personalised outreach, managing replies and booking meetings.
• Excellent written and spoken English, with the ability to write clearly, naturally and without unnecessary jargon or filler.
• Strong research skills and the ability to understand a business, its customers and their challenges before writing to them.
• Comfortable using ChatGPT, Claude or similar AI tools as part of your everyday workflow.
• Able to identify inaccurate or AI-generated information and fact-check outputs before they reach a prospect or customer.
• Comfortable working independently in an early-stage, founder-led environment with limited structure.
• Strong commercial instinct, you understand how good writing can start conversations and generate opportunities.
• Experience in manufacturing, distribution, logistics, industrial technology or operations is advantageous.
• A network or understanding of the South African manufacturing and distribution market would be a strong advantage.
• Comfortable starting on a part-time, paid-trial basis with the potential for increased hours.

As part of the application process, please be prepared to provide 2–3 writing samples, an example of an outbound sequence you have run, and a brief explanation of how you currently use AI in their work.