Category Manager – Alcohol & Wine

Location: Budapest, Jászberényi street

Department: Commercial / Category Management

Alcohol & Wine isn't just another aisle at Rohlik—it's a key growth driver, a destination for our customers, and a category where brand, quality, and commercial strategy intersect.

As Category Manager – Alcohol & Wine, you will own the commercial performance of this portfolio. You’ll be responsible for shaping the assortment, setting pricing and promotional strategies, and building high-impact partnerships with top beverage suppliers.

This is a hands-on commercial role where you will directly influence category revenue, margins, and the overall customer proposition. Working closely with the Senior Category Manager, you won't just manage existing lines—you’ll actively hunt for new trends, optimize supplier terms, and build a winning alcohol offering that keeps our customers coming back.

Why this role is exciting

• Direct commercial ownership: You will fully own the performance, sales, and margins of a high-visibility, high-volume category.

• Build and elevate the offer: From mainstream staples to premium spirits and niche wines, you’ll shape what hundreds of thousands of customers see and buy every day.

• Negotiation power and scope: You’ll lead commercial reviews, Joint Business Planning, and term negotiations directly with major FMCG and specialized alcohol suppliers.

• Data-driven freedom: We move fast and operate without corporate bureaucracy—if the data supports a new trend, product launch, or strategy, you have the room to execute it.

• Cross-functional impact: You’ll collaborate directly with Marketing on high-impact seasonal campaigns and partner with Supply Chain to ensure top-tier availability.

What you will do

• Own category performance: Deliver on sales, margin, and profitability targets across assigned Alcohol & Wine categories.

• Drive supplier management: Lead commercial negotiations, annual reviews, and Joint Business Planning to secure the best terms, innovations, and growth opportunities.

• Optimize assortment & pricing: Continuously evaluate the product mix, pricing structures, and promotions to maintain a competitive and profitable customer offer.

• Launch & innovate: Drive the end-to-end commercial evaluation and market launch for new products, seasonal activations, and brand expansions.

• Analyze & act: Monitor market trends, competitor activity, and internal data to translate sales insights into concrete commercial actions.

• Cross-functional alignment: Work with Marketing on promotional campaigns and partner with Supply Chain to optimize inventory levels and minimize out-of-stocks.

What we are looking for

• Category expertise: At least 2–3 years of experience in Category Management, Buying, or Commercial Purchasing specifically within the Alcohol & Wine market.

• Proven negotiation track record: Demonstrated success managing supplier relationships and driving commercial negotiations with major FMCG or beverage suppliers.

• Strong commercial acumen: Deep understanding of margin optimization, pricing tactics, promotional strategy, and product life-cycle management.

• Analytical mindset: Ability to navigate category data, draw clear conclusions, and make decisive, revenue-generating moves.

• Communication & stakeholder management: Advanced English and fluent Hungarian, with the confidence to influence internal stakeholders and external partners alike.
  

What will make you stand out

• An established network within the local and international Alcohol & Wine supplier community.

• Practical knowledge across diverse segments—from premium spirits and craft beers to private-label or mainstream wines.

• Previous experience within e-commerce or fast-paced retail environments.

  What we offer

  • Fair pay – competitive fixed salary, no politics or hidden bonuses.

  • Good food every day – free fruit, snacks, coffee & soft drinks, plus Kifli Premium Membership with 10% cashback on every purchase.

  • Life, not just work – unlimited paid vacation to recharge when you need it.

  • Real growth – Kifli is growing fast, and so can you. Take ownership, learn, and make an impact every day.

  • Recognition & team spirit – your work is seen and appreciated; we celebrate together, from warehouse to HQ.

  • Dog Friendly Office

  • Movement & well-being – stay active with company challenges and use your SZÉP card for health, leisure, or food benefits.

  • Little extras – free parking, supportive colleagues, and a friendly, down-to-earth team culture.
    
    #Kifli