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Met meer dan 30 verkochte merken over de hele wereld, zijn we gespecialiseerd in beveiliging - alles van woning- en commerciële sloten, deurdrangers en uitgangen, stalen deuren en kozijnen tot toegangscontrole, productiviteitssystemen voor werknemers en fietssloten & -verlichting.

Business Development Specialist– AXA HOME Security

Department: AXA HOME Security

Reports To: Brand & Business Development Manager – AXA HOME Security

Location: Veenendaal, Netherlands

Passion for unlocking new markets

Are you a strategic thinker with a passion for unlocking new markets? We are seeking a Business Development Specialist to drive growth in both new market verticals (e.g., commercial construction in the Dutch building industry) and geographic regions. You will be part of a dynamic Brand & Business Development team, working closely with Sales to identify opportunities, build actionable plans, and execute them with precision.

Key Responsibilities:

Market Expansion

• Research and analyze new verticals and geographic markets.

• Identify and evaluate commercial opportunities in the Dutch building industry as well as in other geographic markets.

• Develop go-to-market strategies for new segments.

Strategic Planning & Execution

• Monitor and analyze market and industry trends.

• Translate market insights into actionable commercial strategies.

• Build and execute business development plans aligned with company growth objectives.

• Collaborate with internal stakeholders to ensure alignment and execution. Customer & Partner Engagement.

• Build and maintain strong relationships with key stakeholders, partners, and prospects.

Cross-functional Collaboration

• Work closely with Sales to support lead generation and conversion.

• Coordinate with Marketing to develop targeted campaigns and content.

• Provide input to Product Management based on market feedback.

Reporting & Analysis

• Track KPIs and ROI of business development initiatives.

• Prepare regular reports and business reviews.

Key Qualifications:

Education:

• Bachelor’s degree in Business Administration, Marketing, Economics, or related field.

Experience:

• Minimum 3-5 years in business development (or related area), preferably in the door & window hardware or building materials industry.

Languages:

• Fluent in Dutch and English; German is a strong plus.

Skills:

• Strong analytical and strategic thinking.

• Pragmatic approach in translating strategies into actionable plans, and able to lead and execute these.

• Excellent communication and negotiation skills.

• Proven ability to open new markets and build lasting relationships.

Behavioral Competencies:

• Curious beyond the obvious.

• Results-driven and customer-focused.

• Comfortable working independently and proactively.

• Innovative and adaptable, with a passion for continuous improvement.

• Collaborative and team-oriented, with a commitment to fostering a positive work environment.

About AXA HOME Security

With almost 125 years of experience, AXA HOME Security has built up a rocksolid reputation and is the NO. 1 Brand in The Netherlands in the field of various (security) products for opening and closing doors and windows, such as door handles, locks, cylinders, door closers, hinges and window handles. Our Brand and Products stand for: Quality, Security and Convenience.

As AXA HOME Security we have Sales Offices and Manufacturing Facilities in The Netherlands as well as Poland.

About Allegion & GPS

Allegion is a worldwide leader in the field of security. In the Netherlands we are best known for the brands AXA, Trelock and Kryptonite! Our Veenendaal location has a rich history dating back to 1902. Twenty years later we introduced the first bicycle ring lock, paving the way for our range of hardware, bicycle locks and bicycle lighting. Our strength lies in the absolute will to make bikes, doors and windows more secure. We do this by developing bicycle lights for better visibility and locks that make sure you can leave your bike anywhere with confidence. With AXA Home, we offer high-quality window and door security for a secure feeling in your own home. In addition to Veenendaal, within our Business Unit GPS we also have branches in France, Poland and Germany

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