Job Description:

Role Purpose

The purpose of this role is to work with strategy lead to craft strategic outputs including creative briefs, research reports and analyses, selling narratives, strategic POVS and go-to market plans

Key responsibilities:

• Has the overall responsibility for writing briefs and conducting briefings on several brands and the ability to mentor and train others in the same pursuits

• Acts as a catalyst to creative and brand teams in seeking out new ways to add value to the brand and in identifying future opportunities

• Demonstrates the maturity and leadership skills to become a key player in a collaborative, multi-disciplinary cross-agency team

• Leverages data and insights to writes inspiring briefs and lead creative briefings with little supervision

• Demonstrates a proficiency in the usage and translation of all types of data into leverageable insights to drive creative thinking and client growth

• Is a knowledgeable leader for planners and associate planners and is able to help them grow in the discipline

• Pro-actively seeks out opportunities to make the work better in a collaborative way

• Builds strong relationships with middle level marketing clients and earns their trust and respect

• Demonstrates and fosters a collaborative work environment in which ideas flourish

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