Über diese Brand Activation Manager Stelle bei Pierre Fabre
Who we are ?
We are Pierre Fabre Bulgaria, part of Pierre Fabre Laboratories - a solid international company with 60 years of pharmaceutical expertise, proud inventor of dermo-cosmetics.
We are engaged in taking care of life by designing and developing innovative solutions inspired by consumers and patients and contributing to the well-being of everyone from health to beauty.
In Bulgaria, we are well known with our dermo-cosmetic brands: Avene, Ducray, A-Derma, Klorane, Rene Furterer, Elgydium, and Eludril.
We have been working also in the area are related to the treatment of infantile hemangiomas and oncology.
Your mission
The Brand Activation Manager (BAM) is responsible for implementing marketing activities related to their assigned brand or ranges by designing the omnichannel strategy, managing B2C activations, and coordinating B2B2C & B2B activations. They play a key role in managing the brand image, ensuring that all actions are aligned with the brand's identity, values, and performance and commercial objectives. The BAM contributes to the development of brand awareness, market share, and turnover, within the framework of the 360º marketing strategy (OFF/ON line) and the budgetary objectives defined by Management.
DETAILED RESPONSIBILITIES
- Define the local strategy for the brand/ranges and plan their omnichannel activations: The BAM develops specific marketing action plans to activate the brand in a 360º Off/Online manner.
- Prepare and/or collaborate in the preparation and monthly reporting of the sales and advertising budget, and carry out proper monitoring to ensure that market share, sales, and advertising expenditure targets are met.
- Define your brand's B2C Media Strategy (Pure Media & Advocacy) according to business objectives, Media, global guidelines, and the omnichannel plan, with the aim of increasing your brand's visibility and appeal, generating traffic to online and offline points of sale, and ultimately achieving an increase in sell-out and sell-in.
- Develop "MASTER" offline B2C activation and promotion resources and/or tools according to the defined omnichannel plan, integrating budgetary and regulatory obligations.
- Deliver a B2B activation "master kit" to the sales and medical teams.
- Manage all processes and elements related to products, their positioning, costs, promotional elements, etc.
- Prepare and regularly monitor sales forecasts for your products (as well as promotional tools) and implement all means to avoid delays, stockouts, obsolescence, and optimize inventory management in conjunction with the logistics department.
- Monitoring the competition, consumer insights, and trends: It keeps up to date with market trends and the actions of direct competitors or other types of market players in order to anticipate changes and adjust strategy accordingly based on the insights of the CMI team.
Who you are ?
The successful candidate for the position:
- Has relevant Bachelor or Master Degree
- Is fluent in English, French will be an advantage
- Has relevant experience in product/brand management preferably for cosmetic brands – minimum 5 years
- Very good computer literacy: MS Office
- Has very good interpersonal and organizational skills
- Has very good analytical and forecasting abilities
- Can lead independently a broad variety of projects and resources
We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.
