The Associate Sales Representative is an entry-level direct sales role for an individual contributor who is developing core sales, product, customer engagement, and business planning capabilities. The role supports sales performance in assigned territories by building customer relationships, understanding customer needs, communicating key product features and clinical applications, and contributing to sales opportunities under guidance from a manager, mentor, or more experienced team members. The role is expected to act with integrity, deliver on commitments, collaborate effectively, seek feedback, and build the knowledge and confidence required to grow within the sales career path.

Essential duties & responsibilities:

​​Sales ownership 

• ​Supports sales performance in assigned territories by contributing to agreed sales activities, following up on leads, preparing for customer interactions, and progressing opportunities under guidance from manager, mentor, or more experienced colleagues.  

• ​Takes ownership for assigned tasks and keeps the manager informed on progress, risks, and customer updates. 

​Commercial insight and business planning 

• ​Builds basic commercial understanding by using customer, territory, pipeline, and product information to support sales planning.  

• ​Contributes to simple daily, weekly, and monthly activity plans with input from manager or mentor.  

• ​Identifies customer needs and potential opportunities, and supports business planning through accurate follow-up and preparation. 

​Sales execution and negotiations 

• ​Supports the sales process by identifying customer needs, explaining relevant product features and benefits, preparing customer discussions, and following up on agreed actions.  

• ​Participates in pricing and commercial discussions within defined guidance and escalates more complex topics to manager or senior colleagues.  

• ​Ensures all sales activities are conducted in line with compliance requirements and approved processes. 

​Customer and stakeholder partnerships 

• ​Builds and maintains professional customer relationships by listening to customer needs, asking appropriate questions, responding in a timely manner, and delivering on commitments.  

• ​Develops an understanding of customer decision-making processes and relevant stakeholders. Supports after-sales activities and case support where applicable, under guidance. 

​Expertise and advisory role 

• ​Develops product, procedural, clinical, and commercial knowledge relevant to the role.  

• ​Communicates essential product features, benefits, and clinical applications accurately and in line with training and approved materials.

• ​Seeks feedback, applies learning, and builds confidence in customer conversations. 

​Indirect sales and partner coordination 

• ​When applicable, supports indirect sales activities by providing product information, assisting with partner training or customer engagements, and following up on agreed actions.  

• ​Works with manager or senior colleagues to ensure partner-related activities are aligned with business priorities and compliance requirements. 

​Leadership, collaboration and role modelling 

• ​Demonstrates integrity, accountability, and professionalism in daily work.  

• ​Collaborates effectively with manager, peers, and cross-functional partners.  

• ​Contributes to a positive team environment by communicating clearly, seeking feedback, sharing relevant information, and supporting team priorities.  

• ​Role models Stryker values through ethical conduct and reliable follow-through.​ 

Leadership Expectations 

Win Together: 

• Demonstrates integrity and confidence in daily work. Builds trust by delivering on commitments and contributing to a collaborative team environment. Follows through on tasks, raises concerns appropriately, and supports team members during busy periods. 

Lead from Our Mission:  

• Champions ideas that support the mission, values, and strategy. Actively listens to understand customer needs, asks insightful questions, and shares relevant feedback. Collaborates with manager to plan and prioritize tasks aligned with team goals and customer expectations. 

Develop People:  

• Actively engages in personal development by seeking feedback, participating in learning opportunities, and applying new skills. Builds relationships beyond the immediate team and contributes to a positive, inclusive environment. 

Make Growth Happen:  

• Demonstrates accountability for personal performance by consistently delivering on commitments. Understands the importance of customer relationships and identifies opportunities for improvement. Supports team sales using product knowledge while prioritizing quality and wellbeing. 

Education & special trainings: 

• ​University degree, Diploma or equivalent experience required ​ 

• ​Valid driver’s license​​​ 

Qualifications & experience: 

​​​Minimum requirements: 

• ​0+ years of work experience required​ 

• ​English proficiency 

​Preferred qualifications:

• ​Knowledge of medical device environment & medical device regulations 

• ​Commercial and business awareness/experience​​