Job Details

The Associate Director, Strategic Communications & Events at Thomas Jefferson University is responsible for developing, implementing, monitoring, and reporting on enrollment marketing strategies and tactics, events and communication plans for the undergraduate and graduate enrollment portfolios (approximately 200 academic programs) across all Jefferson campus locations (Center City, East Falls, Dixon, Voorhees and Lehigh Valley). This is both a marketing and a technical role that leverages the CRM system to promote Jefferson programs. The Associate Director will utilize both traditional and experimental strategies to promote the Jefferson brand and increase enrollment of qualified students. The Associate Director will collaborate extensively with colleagues within enrollment management, our internal administrative and academic partners, and will work directly with our external network of vendors and service providers.

Job Description

Essential Functions

• Interacts with co-workers, visitors, and other staff consistent with the values of Jefferson.
• Enrollment Strategies & Tactics: utilize data and build/deploy surveys to strategically and regularly analyze the effectiveness of communications and admissions events. Plan, develop and execute strategies and tactics to ensure positive progress toward department defined KPIs.
• Communication Plan Development: oversee the development, implementation and assessment of complex communication plans that encourage funnel conversion. Communication plans will utilize all available communication platforms and mediums (print, electronic, text messaging, digital and social media) and account for a complex set of needs across diverse application pools. Monitor the results of email campaigns using A/B testing and analytical data to implement changes for improvement.
• Event Design & Management: strategically manage a portfolio of event and visit opportunities for an assigned population. The incumbent will design and manage each opportunity with the goal of providing guests with a positive and memorable experience. Additionally, the incumbent will develop an event and visit plan that engages associated key influencer groups (parents, guidance counselors, etc.). Strategies will encompass on-campus and virtual events.
• CRM (Slate by Technolutions): build communications including the creation and editing of content, updating HTML in emails templates, building and updating translation tables and content blocks. Utilize Deliver, Content Blocks, Translation Tables, Rules, Populations, Slate Print, Events, Scheduler, Ping, Portals and Forms on a regular basis. Develop queries and reports to monitor campaign and event performance. Stay up-to-date on Slate enhancements and new features as continuous learning and platform curiosity is required.
• Website: collaborate with the University Marketing & Communications and Enterprise Digital Marketing teams to create and update website content. Strategically utilize web assets to impact enrollment objectives.
• Asset Development & Management: develop and manage assets in collaboration with key strategy partners that will be used to generate demand for the University’s academic programs (website, print, email, digital, video, etc.). Ensure that Jefferson Enrollment Management efforts promote and protect the Jefferson brand.
• Reporting & Analysis: create dashboards and monitoring reports; produce ad-hoc analyses. Utilize data to track results and course correct as needed.
• Staff Management: directly manage employees as assigned and/or support department leadership in the oversight and mentorship of staff members within the team; serve as the point of contact in the absence of department leadership.
• Strategy & Engagement Team Responsibilities: the incumbent will contribute to efforts related to department planning, policy & procedure development, quality assurance & effectiveness, and budget & team management.

Competencies (Knowledge, Skills, and Abilities Required):

• Technical Background: Slate by Technolutions CRM experience (with advanced configurable joins experience, query and report building) is required, HTML coding and development knowledge is required, experience updating and managing content in web development platforms is required
• Client Services: the incumbent will interact and collaborate on a daily basis with University senior leaders, academic deans, academic program directors, administrative partners, prospective students, high school and community college counselors, and a wide range of external service vendors.
• Creative Services & Content Generation: the incumbent will work directly with University Marketing colleagues to provide direction on assets (email, print, digital, video, web and event assets) that directly impact University enrollment goals.

Minimum Education and Experience Requirements:

Education:

• Bachelor’s degree required
• Master’s degree in Communications, MBA, Marketing, User Experience or Higher Education Leadership/Administration is strongly preferred.

AND

Experience:

• 5+ years of professional experience, 2+ years of management/leadership experience is required
• Experience in an undergraduate and/or graduate admissions office is strongly preferred
• Experience using Slate by Technolutions experience is required

Additional Information

• Experience using the Microsoft Office Suite (Word, Excel, Outlook, Teams) is required

Work Shift

Workday Day (United States of America)

Worker Sub Type

Regular

Employee Entity

Philadelphia University

Primary Location Address

3242 School House Lane, Philadelphia, Pennsylvania, United States of America

Nationally ranked, Jefferson, which is principally located in the greater Philadelphia region, Lehigh Valley and Northeastern Pennsylvania and southern New Jersey, is reimagining health care and higher education to create unparalleled value. Jefferson is more than 65,000 people strong, dedicated to providing the highest-quality, compassionate clinical care for patients; making our communities healthier and stronger; preparing tomorrow's professional leaders for 21st-century careers; and creating new knowledge through basic/programmatic, clinical and applied research. Thomas Jefferson University, home of Sidney Kimmel Medical College, Jefferson College of Nursing, and the Kanbar College of Design, Engineering and Commerce, dates back to 1824 and today comprises 10 colleges and three schools offering 200+ undergraduate and graduate programs to more than 8,300 students. Jefferson Health, nationally ranked as one of the top 15 not-for-profit health care systems in the country and the largest provider in the Philadelphia and Lehigh Valley areas, serves patients through millions of encounters each year at 32 hospitals campuses and more than 700 outpatient and urgent care locations throughout the region. Jefferson Health Plans is a not-for-profit managed health care organization providing a broad range of health coverage options in Pennsylvania and New Jersey for more than 35 years.    

Jefferson is committed to providing equal educa­tional and employment opportunities for all persons without regard to age, race, color, religion, creed, sexual orientation, gender, gender identity, marital status, pregnancy, national origin, ancestry, citizenship, military status, veteran status, handicap or disability or any other protected group or status. 

Benefits

Jefferson offers a comprehensive package of benefits for full-time and part-time colleagues, including medical (including prescription), supplemental insurance, dental, vision, life and AD&D insurance, short- and long-term disability, flexible spending accounts, retirement plans, tuition assistance, as well as voluntary benefits, which provide colleagues with access to group rates on insurance and discounts. Colleagues have access to tuition discounts at Thomas Jefferson University after one year of full time service or two years of part time service. All colleagues, including those who work less than part-time (including per diem colleagues, adjunct faculty, and Jeff Temps), have access to medical (including prescription) insurance.

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