Company :

Vantage Automotive Ltd (VAL) is the distributor partner of EV brands, BYD and Denza, as well as official distributor for Ford in Singapore. Over the years, VAL has built a strong track record in developing franchises for mass-market and premium passenger and commercial vehicles.

As part of Sime Group, ranked No. 25 in the Fortune Southeast Asia 500, we’re connected to a powerful network across nine markets in the Asia-Pacific region. With over 13,900 employees, Sime Motors is a leader in automotive assembly, importation, distribution, retail, and after-sales services.

What You’ll Be Doing

As an Assistant Manager, CRM, Data Analytics and Customer Experience, you are responsible to strengthen customer engagement, retention, and loyalty.

· Develop and implement CRM strategies to improve customer engagement, retention, loyalty, and satisfaction.

· Analyse customer data and behavioural trends to identify customer segments and engagement opportunities.

· Plan, execute, and optimise personalised CRM campaigns across email, SMS, app notifications, and other communication channels.

· Leverage CRM automation tools to deliver timely and relevant customer communications.

· Develop and support loyalty, retention, and win-back programmes to increase customer lifetime value.

· Oversee contact centre performance and ensure customer enquiries, feedback, and service requests are handled efficiently.

· Monitor and analyse Net Promoter Score (NPS) results, customer feedback, and service trends to identify improvement opportunities.

· Manage mystery shopping programmes to evaluate service quality and recommend corrective actions.

· Collaborate with Marketing, Sales, Aftersales, and Customer Service teams to deliver a consistent customer experience across all touchpoints.

· Track CRM campaign performance, contact centre service levels, NPS results, and mystery shopping outcomes.

· Prepare management reports and recommend data-driven improvements to enhance customer experience and business performance.

Who We’re Looking For

· Degree in Marketing, Business, Customer Experience, Data Analytics, or a related discipline.

· Relevant experience in CRM, customer engagement, loyalty programmes, marketing automation, or customer experience.

· Experience managing contact centre operations, NPS, or mystery shopping programmes would be advantageous.

· Familiarity with CRM platforms, campaign automation tools, and customer segmentation.

· Strong analytical skills with the ability to translate customer data into actionable insights.

 Good project management, communication, and stakeholder-management skills.

· Customer-focused, detail-oriented, and comfortable managing multiple initiatives.

· Able to collaborate effectively with cross-functional teams in a fast-paced environment.

Why Join Us at Sime Motors?

• Be part of a trusted brand with a regional footprint
• Work with cutting-edge automotive technology
• Grow your career in a supportive, performance-driven culture
• Enjoy structured training, career progression, and employee benefits