Job Purpose: Assist Brand Lead in developing and executing integrated brand strategies that build strong brand equity and deliver business growth. The role focuses on end-to-end brand management, ensuring consistency across communication, innovation, and in-market execution. What Will Your Main Responsibilities Be • Support the Brand Lead in implementing the brand strategy and delivering impactful marketing programmes • Own campaigns and marketing activity, working with cross functional teams and agencies to deliver OTIF. • Craft content with a digital first mindset, partnering with the agencies to deliver, track and optimize performance • Support the commercial delivery of the brand by monitoring in market performance, identifying insights and contributing to action plans • Play a key role in innovation and renovation projects, including launch execution, pack price architecture optimization, post launch evaluation and business tracking • Act as a portfolio owner and key contact on brand & project performance and budget management, ensuring clarity, alignment and strong execution across teams. • Undertake additional responsibilities as directed by the line manager & leadership team. Experiences & Qualifications WHAT YOU WILL NEED TO SUCCEED • 3+ years of experience in brand management or marketing, with exposure to integrated campaigns. • Strong analytical skills with ability to translate data into actionable insights. • Strong understanding of brand building, digital marketing and communication planning. • Proven ability to manage multiple stakeholders, projects, and timelines • Good collaboration and communication skills. • Experience in FMCG is an advantage.

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