Role Summary and Impact

We are looking for a Senior Associate, Data Strategy to help turn audience data into actionable marketing strategies. Working alongside Planning, Activation, and Analytics teams, you will identify growth opportunities, develop audience insights, and connect data and technology to support precision marketing across paid, owned, and earned media.

You will collaborate closely with agency teams, client stakeholders, and data partners to execute audience strategies—from analysis and audience architecture through activation and validation. This role combines analytical thinking, technical knowledge, and confident client-facing communication to translate audience insights into clear recommendations.

In this role, you will:

• Generate, manage, and quality-check audience metadata, ensuring the audience library remains accurate and continuously updated.
• Support the development of audience strategies, deriving insights and translating audience logic into activation in collaboration with internal teams and client stakeholders.
• Act as a power user of WPP Open platforms to support data strategy workflows.
• Assist with quantitative data analysis, including audience segmentation, business forecasting, statistical analysis, and data visualization.
• Monitor media data and audience syndication, reporting on audience sizing, delivery, and performance.
• Manage day-to-day project delivery, coordinating with agency teams to keep work organized, communicate updates, and meet deadlines.
• Help develop PowerPoint presentations and compelling storylines for client, internal, and new business projects, building understanding of consumers, culture, and brands.
• Collaborate with communications planning and media planning stakeholders to translate insights into recommendations that address strategic business questions.
• Actively contribute to team meetings, working sessions, client discussions, and brainstorms, helping move decisions and next steps forward.

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

• Experience in media or digital strategy, with knowledge of AdTech, MarTech, and programmatic advertising.
• An analytical mindset and an understanding of online and offline media ecosystems and how data informs marketing decisions.
• Strong quantitative skills, including experience with data entry and basic data analysis.
• Familiarity with syndicated audience and measurement tools, such as comScore, Nielsen, and MRI.
• Strong proficiency in Microsoft Excel, Word, and PowerPoint.
• The ability to translate audience data, analytical approaches, and findings into clear insights and strategic implications.
• Confident client-facing communication and the ability to collaborate closely with agency partners, client stakeholders, and data partners.
• Strong attention to detail, while maintaining a clear understanding of the broader business objective.
• The ability to manage multiple projects and deadlines in a collaborative, fast-paced environment.
• Intellectual curiosity, a willingness to learn emerging technologies, and a proactive approach to exploring what data means for a client’s business.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

This position is available in a Remote or Hybrid Work Modality and must be performed from any location within Mexico or Colombia. Only candidates residing in either country who are legally authorized to work there may apply. Remote work from outside Mexico or Colombia, including relocation abroad under a remote work contract, is not permitted under any circumstances.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.