The Adobe Alliance Sales Director is a pivotal, deal-focused leadership role responsible for shaping and driving the strategic Adobe alliance proposition across the EMEA market, with a primary focus on the UK. This role is accountable for driving measurable revenue growth by translating Adobe’s go-to-market strategy, solutions portfolio, including Adobe Experience Cloud, and partner ecosystem into a compelling and scalable PwC market proposition. 

This is a senior, outcomes-driven leadership role with clear accountability for materially growing Adobe-related revenue across the region. The role requires operating with influence at C suite level, both internally and with Adobe, in a highly matrixed alliance environment. The role is central to building pipeline, increasing win rates, strengthening senior client relationships, and growing internal advocacy and adoption of Adobe-led solutions. Working closely with PwC practice teams, network firms and Adobe leadership, the role carries end-to-end accountability for alliance performance, including pipeline creation, revenue growth, sales conversion, team effectiveness and investment priorities. 

What your days will look like:

1. Leading Go-To-Market Strategy 

• Design, execute, and manage the Adobe alliance strategy and business plan, with a strong focus on market penetration and revenue growth 

• Partner with sales and delivery teams to generate qualified pipeline, increase deal flow, and accelerate sales cycles 

• Collaborate with Adobe and internal leadership to identify and develop high-impact joint solutions aligned to firm and Adobe strategic priorities 

• Clearly articulate the Adobe value proposition internally and externally, aligning opportunities with Adobe capabilities 

• Build and maintain senior relationships within Adobe (e.g. Alliance leadership, sales leaders, C-suite stakeholders) as a strategic point of contact 

• Identify new areas of collaboration between Adobe and the firm to expand the alliance footprint 

• Work cross-sector and cross-service to embed Adobe-led propositions into broader transformation programmes 

• Act as a strategic advisor on Adobe capabilities and opportunities to firm leadership 

• Lead annual and ongoing joint planning sessions with Adobe to ensure alignment and drive growth 

• Ensure required Adobe partner accreditations and certifications are achieved and maintained 

• Proactively influence internal prioritisation of Adobe opportunities to ensure appropriate focus and investment 

2. Driving Revenue Growth 

• Own accountability for material year-on-year growth in Adobe-related pipeline and revenue 

• Identify and progress "sell-with" opportunities jointly with Adobe across target accounts 

• Lead commercial aspects of the Adobe partnership, including funding programmes, referrals, and joint investments 

• Align target clients and strategic opportunities with Adobe account teams 

• Define and execute winning strategies for priority deals 

• Engage Adobe subject matter experts where needed to strengthen propositions and support deal qualification 

• Drive demand generation activities in collaboration with Adobe and internal teams 

• Work closely with client teams to qualify, shape, and scope opportunities, contributing to solution development 

• Support forecasting and pipeline tracking across Adobe-related opportunities 

• Provide direction to sales teams to align with Adobe strategy across key accounts 

• Lead and support joint marketing campaigns to differentiate offerings and generate incremental revenue 

• Provide market insights and client intelligence through the lens of Adobe capabilities 

• Engage directly with clients alongside account teams to shape and progress opportunities 

• Support and participate in client presentations ("orals") and key deal discussions 

• Advise on proposal development, Statements of Work, and commercial structuring 

• Identify and develop client success stories, case studies, and reference materials 

3. Operational Leadership & Governance 

• Oversee execution of the Adobe alliance plan across the firm 

• Track and communicate progress against objectives, addressing risks and driving corrective actions where needed 

• Actively identify underperformance risks and intervene early to protect revenue outcomes 

• Own and maintain the Adobe relationship map across stakeholders 

• Ensure compliance with all alliance governance and contractual requirements 

• Oversee reporting on key performance metrics (pipeline, revenue, win rates, funding utilisation) 

• Manage the Adobe alliance budget, ensuring effective and strategic allocation of resources 

• Ensure appropriate commercial agreements and contracts are in place with Adobe 

This role is for you if: 

• Proven, personal sales leadership track record within the Adobe ecosystem, across Adobe Enterprise Digital Marketing Solutions 

• Strong communication and leadership abilities 

• Experience in complex, matrixed organisations and stakeholder management 

• Motivational skills and adaptability 

• Commercial acumen and risk awareness 

• Influencing, negotiating, and facilitation skills 

• Awareness of emerging industry trends and curiosity 

• Comfortable operating at Csuite level, challenging both internal leaders and Adobe counterparts to unlock growth 

• Thrives in ambiguity and is energised by building momentum where none exists 

What you’ll receive from us:   

No matter where you may be in your career or personal life, our benefits are designed to add value and support, recognising and rewarding you fairly for your contributions.   We offer a range of benefits including empowered flexibility and a working week split between office, home and client site; private medical cover and 24/7 access to a qualified virtual GP; six volunteering days a year and much more.