About Lokal

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission: to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.We now operate dozens of live apps across categories like:

Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
Agri Consulting – farmer-first advisory in local languages (AgriLokal)
Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
Social & Community – Place to find & post social updates (Lokal app)
Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
Advisory Services – early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.This is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast. We learn fast. We build for Bharat.We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.

About the Role:

We are looking for a creative Ad Creative Writer who can develop engaging, persuasive, and conversion-focused ad copies and creative concepts for digital platforms, helping drive audience engagement and campaign performance.

Key Responsibilities:

• Develop compelling, engaging, and conversion-focused ad copies and creative concepts for Instagram, Facebook, YouTube, and other digital platforms.
• Create scroll-stopping hooks, headlines, taglines, captions, CTAs, and promotional messaging to capture audience attention.
• Conceptualise innovative ad creatives for performance marketing campaigns across different products and audience segments.
• Write persuasive and relatable content for static ads, carousel ads, video ads, reels, and other digital advertising formats.
• Translate and adapt creative content between Regional Languages and English while maintaining the original message, tone, and impact.
• Understand target audiences, their pain points, interests, and behaviour to develop relevant and engaging ad messaging.
• Create multiple creative variations and angles for A/B testing to improve CTR, conversions, and overall campaign performance.
• Work closely with Graphic Designers, Video Editors, Creative Strategists, and Performance Marketing teams to execute creative campaigns.
• Provide clear creative briefs, including copy, headlines, visual references, text overlays, CTAs, and creative directions.
• Research competitors, trending ad formats, social media trends, and consumer behaviour to identify new creative opportunities.
• Continuously analyse creative performance and refine messaging based on campaign insights and feedback.

Requirements

• Bachelor’s degree in any discipline.
• 2-4 years of experience in Ad Creative Writing, Copywriting, Content Writing, or Advertising.
• Strong command of English and at least one Regional Language (written and spoken).
• Excellent copywriting skills with the ability to create catchy, persuasive, and engaging advertising content.
• Understanding of digital advertising platforms such as Meta Ads, Instagram, and YouTube.
• Ability to develop creative concepts and write copies for static, carousel, and video advertisements.