Job Title - GN - SONG - MT - Marketing Automation - Manager

Management Level: 7-Manager

Location: Gurugram/Bangalore/Mumbai/Hyderabad/Pune/Chennai

Must-have skills: Adobe Campaign Classic

Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills.

Job Summary:

This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.

Roles & Responsibilities:

Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.

You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following
 

• Plan, design, execute large scale marketing automation programs over channels such as email, SMS, Push, CRM, web  etc.
• Design new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights.
• Conduct marketing automation vendor assessment
• Conduct client’s Campaign/Marketing automation capability assessment and provide recommendations on optimizing the Campaign/Marketing automation stack and develop use cases to improve utilization of existing campaign engine.
• Gather business requirements, designing process & solution for implementation of marketing and advertising solutions.
• Design functional architecture (Integration with peripheral systems like Datasources, Activation channels etc.), implementation support, for campaign engines such as Adobe, Braze etc.
• Derive insights for campaign, work on Campaign attribution and strategy optimization
• Drive business development efforts and thought leadership in the marketing automation space.

Other Skills/Optional

• Lead discovery and design workshops with clients to map the marketing processes, configure, test, and deploy marketing processes in client’s Workfront or other marketing workflow management system.
• Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront and Develop use cases to increase adoption of Workfront to solve problems not yet identified by the client.
• Develop project plans, design documents, roadmaps, templates, layouts, queues, reports, and other project artifacts that align with the defined requirements and provide demos to teams considering implementing Workfront.

Bring your best skills forward to excel at the role:

• Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients
• Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies 
• Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. 
• Ability to establish and build on working relationships effectively. 
• Ability to solution and budget projects/ engagements for clients 
• Experience in working with middle to senior management levels within existing organization / client organizations. 
• Strong experience in shaping and driving engagements and ability to lead teams independently. 
• Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. 
• Ability to learn new and understand new tools/solutions. 
• Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. 

Preferable:

• Configure, test, and deploy marketing processes in client’s Workfront or other marketing workflow management system.
• Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront.
• Collaborate with business and technical stakeholders to understand how a client’s Workfront instance has been configured and provide post go live consulting to newly implemented customers.

Professional & Technical Skills:

- Relevant experience in the required domain. 

- Strong analytical, problem-solving, and communication skills. 

- Ability to work in a fast-paced, dynamic environment.

• Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers.
• Ability to use insights for campaign and strategy optimization.
• Good to have 3+ years Workfront/Jira experience
• Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, Braze
• Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign, Adobe Journey Optimizer, Marketo, Adobe Experience Platform, Braze etc..
• Good to have exposure to other Campaign tools like Pega decisioning, SFMC, etc.
• Good to have experience in leading and managing email, social media, and/or display advertising campaigns and in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments.
• Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Good to be Proficient with implementation of MarTech platforms like Adobe Experience Cloud and experience of AdTech platforms, Data visualization platforms and Cloud Platforms etc.

Additional Information:

- Opportunity to work on innovative projects. 

- Career growth and leadership exposure.

About Our Company | Accenture

Experience: Minimum 12+ year(s) of experience is required

Educational Qualification: MBA Full-time / B.Tech/BE (Accurate educational details should capture)

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.