• Partner with Sales to identify and align on priority accounts for ABM execution, including account objectives, growth opportunities, whitespace, and stakeholder priorities. 

• Develop account-specific ABM plans for 1:1 and 1: few campaigns, aligned to sales motions, customer needs, business outcomes, and revenue goals. 

• Request and use account insights to understand customer priorities, install base, buying committee, competitive landscape, propensity signals, engagement history, and opportunity areas. 

• Facilitate account planning and strategy discussions with Sales, the ABM CoE, agencies, and cross-functional partners. 

• Translate account strategy into clear campaign briefs, messaging direction, value propositions, plays, and activation plans. 

• Use modular content and campaign frameworks to create personalized assets, including account POVs, executive briefs, emails, landing pages, event invitations, digital ads, direct mail, and sales enablement materials. 

• Orchestrate multi-channel ABM activation across digital, paid media, LinkedIn, email, executive engagement, events, webinars, direct mail, and sales outreach. 

• Ensure Sales is enabled with the right messaging, content, engagement signals, and next-best actions for target accounts. 

• Track account engagement, buying committee reach, campaign performance, opportunity movement, pipeline influence, and sales feedback. 

• Partner with Marketing Operations and Insights teams to ensure campaigns are properly built, tagged, measured, and reported. 

• Continuously optimize ABM programs based on performance data, customer signals, sales feedback, and regional learnings. 

• Capture best practices, successful plays, customer examples, and campaign learnings that can be shared and scaled across regions. 

Key Deliverables 

• Priority account ABM plans 

• Account insights requests and briefing inputs 

• Sales and Marketing account strategy alignment 

• 1:1 and 1: Few campaign briefs 

• Personalized value propositions and messaging frameworks 

• Campaign activation plans and timelines 

• Modular asset requests and agency briefs 

• Sales enablement materials and next-best-action guidance 

• Account engagement and performance reporting 

• Post-campaign learnings and optimization recommendations 

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.10+ years of experience in B2B marketing, account-based marketing, field marketing, demand generation, enterprise marketing, or sales-aligned campaign execution. 

• Experience developing and executing targeted campaigns for enterprise or strategic accounts. 

• Strong understanding of ABM motions, including 1:1, 1, and account-cluster-based marketing. 

• Proven ability to partner closely with Sales and translate account priorities into actionable marketing plans. 

• Experience working with cross-functional teams, including Sales, Product or Portfolio Marketing, Marketing Operations, Analytics, Agencies, and Regional Marketing. 

• Strong campaign management skills, including briefing, planning, asset development, execution, measurement, and optimization. 

• Ability to interpret account insights, engagement signals, customer priorities, and sales feedback. 

• Strong communication, storytelling, stakeholder management, and project management skills. 

• Ability to manage multiple accounts, campaigns, timelines, and stakeholders in a matrixed environment.