RECOGNIZED LEADER IN SPORT, SPIRIT & ACHIEVEMENT At Varsity Brands, we aim to build school pride, student engagement and community spirit through three unique but interrelated businesses: BSN SPORTS, Varsity Spirit and Herff Jones. Together, we promote personal, school and community pride through customizable products and programs for elementary, middle and high schools as well as colleges, universities and professional sports organizations, churches and corporations. With more than 6,000 employees and sales partners, our reach spans across North America. Explore the opportunities at each of our operating units.