Provenance

Today, more than ever, customers need an ally to help them cut through the greenwash, so they can make sustainable choices at checkout.

Provenance is a platform that validates and amplifies sustainability credentials for consumer packaged goods. We enable businesses to be transparent about sustainability throughout the customer journey, so that they can realise their sustainability ambitions and future-proof their market share.

200+ leading CPG businesses are already using Provenance to communicate their sustainability credentials, including Cult Beauty, The Ordinary, The Nue Co, Shiseido, BELU, Arla and Napolina.

Work at Provenance

We’re a small team based in London, UK, with expertise in marketing, sustainability and technology and a shared goal to drive positive change for people and the planet. We believe that every great product should come with Provenance: accessible, trustworthy information about origin, journey and impact. We’re using technology to unlock knowledge about the social and environmental impact of products, helping shoppers drive progress through what they buy. As a social enterprise and certified B Corp backed by impact investors, our work balances purpose with profit. Join us to help tackle some of our greatest global challenges every day.

Read more about us

We think Provenance is a great place to work. But don’t just take our word for it. We were named one of the top purpose-driven companies to work for by Escape the City. Learn more about our mission and latest news!