We are seeking a Senior CRM Strategist to drive the development and execution of omnichannel CRM strategies for one of our top- tier global clients.  

If you possess a proven track record of strategic thinking at the intersection of customer experience, data, and digital ecosystems, and thrive within a dynamic agency environment, then we would love to hear from you. 
 

What will your day look like?

As a Senior CRM Strategist, you will:  

• Be working in a smaller client strategy team as part of a broader and growing CRM Strategy team at VML MAP with colleagues around the globe. 

• Own and drive strategic deliverables, leading the development of integrated channel plans that define the overarching strategy across diverse touchpoints and journey creation. Guide the integration of these strategies across critical digital ecosystems, including email, mobile apps, social media, and emerging platforms, ensuring cohesive and impactful customer experiences.  

• Lead and Influence Cross-Functional Teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams. You will drive optimization of end-to-end customer engagement, ensuring strategic alignment and seamless execution. 

• Oversee and synthesize research and analysis. You will facilitate and lead strategic workshops, extracting insights and translating complex data into impactful, executable strategies, detailed personas, and comprehensive customer journey blueprints that inform strategic decisions.  

• Craft compelling narratives and elevate our th

Who are you going to work with?

At VML MAP, you will become part of a dynamic and international environment with strong opportunities for both personal and professional development.

You will collaborate closely with specialists across the wider VML MAP organization - including experts in technology, data, creative, and client leadership - across our global offices.

You will also work directly with client stakeholders across multiple functions, including marketing, sales, digital, and technology. Our global client base spans industries such as FMCG, retail, fashion, automotive, and financial services. In addition, you will be working with our clients, both management and specialists, across many of their functions including marketing, sales, digital, and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, and financial services.

What do you bring to the table?

• 5+ years of experience in CRM, customer experience strategy, or strategic planning roles. Both agency and client-side experience are welcomed. 

• Global outlook: 2+ years of experience working on and delivering CRM strategies and communications for a large-scale global client. 

• Self-Starter: the ability to make an impact quickly, identify the opportunities and become a trusted expert in the team and by the client. 

• Strong communication skills: ability to present confidently and lead client meetings and workshops. 

• Storytelling prowess: Proven ability to craft compelling, data-backed strategic narratives that inspire, influence, and secure buy-in from senior clients and internal stakeholders.  

• Collaborative energy: Experience working as part of a wider client team to deliver work to a high standard collectively.

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

We are looking for a structured and proactive Resource Manager to support our Experience Strategy & Design capability, a central part of the CRM, marketing automation and personalisation powerhouse that is VML MAP.

In this role, you will be responsible for planning and coordinating resources across projects, balancing business needs, team capacity, for our amazing team in Copenhagen. 

You will work closely with team leads and Client Engagement and Delivery teams to ensure the right people are staffed on the right work at the right time. The role requires strong planning skills, commercial understanding, and the ability to manage changing priorities in a fast-paced, collaborative environment. The term of the role is 12 months.

What will your day look like?

• Own resource planning and allocation across the Experience Strategy & Design team.
• Know the team: match project needs with skills, seniority, availability and development opportunities, and monitor team capacity, utilisation and forecasting on a daily basis.
• Partner with Heads of Experience Strategy & Design, Experience Directors and team leaders on staffing decisions and priorities through weekly (and sometimes daily) check-ins. Liaise directly with internal stakeholders (e.g. points of contact in CE&D and the Growth team) as needed to plan staffing.
• Identify resource gaps, overbooking and delivery risks, and proactively support solutions. Manage holiday requests and support Workbook approvals. Monitor team wellbeing.
• Support improvements to resourcing processes, planning routines and ways of working with business support teams and capability leadership.

Who are you going to work with?

At the VML MAP headquarters in Copenhagen, you will become part of a dynamic and international environment where you will get plenty of opportunity to develop your personal and professional skills. 

Your work will depend on collaboration with the wider VML MAP teams, which means you will get to collaborate closely with experts from our technology, data, creative, and client teams from our offices globally. 

In addition, you will be working with our clients, both management and specialists, across many of their functions including marketing, sales, digital and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, and financial services. 

What do you bring to the table?

• Demonstrated Experience in resource management, workstream management, operations, or project management  
• Excellent communication skills and fluent/professional proficiency in English  
• Strong planning, coordination, and stakeholder management skills 
• Comfortable working with forecasting, utilization, and capacity data 
• Organized, proactive, solution-oriented, and able to manage multiple priorities in a fast-paced environment
• Experience from an agency, consultancy, or other project-based environment is an advantage
• Ability to work from a Copenhagen office. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

We have the work; you have the chops. Together, nothing can stop us. Create scroll-stopping, neck-turning, convention-defying copy for some of the biggest and most iconic global brands.  

Yadda yadda yadda. But no, really, that’s what we offer – and it’s why we need you.  

Come wrangle words for us. Dream up ideas with us. Do it as part of our amazing Experience Design team, based in vibrant London or beautiful Copenhagen, and a central part of the CRM, marketing automation and personalization powerhouse that is VML MAP.  

What will your day look like?

We’re looking for someone who’s eager to learn, with proven creative writing skills (and fluent/professional proficiency in English), to be our full-time, in-house Copywriter. As our new Copywriter, you will write communications and help develop engaging activations for global clients, based on a clear understanding of their TOVs, business objectives and audiences.    

Your primary job will be to create compelling copy for CRM, loyalty and other comms channels. You will:   

• write original copy in American or British English for emails, push notifications, and paid media; 

• revise copy based on internal and client feedback; 

• flawlessly proofread new business and pitch decks;  

• study insights or reports to give your copy a strong conceptual foundation;  

• lean on brand playbooks and tone of voice guides; 

• leverage new, emerging technologies to be the most creative, most efficient writer you can be;  

• play an active role in projects, from initial idea generation to execution and approval. 

Who are you going to work with?

As a member of the Experience Design team, you will work closely with talented designers, copywriters, motion designers and creative leads, as well as experience strategists, data scientists, tech developers and project managers.   

Our offices are centrally located in London and Copenhagen, and we’ll expect not only great work from you, but also that you contribute to the fun, friendly, collaborative and innovative atmosphere that echoes through our office space. We come from diverse backgrounds and have unique skill sets, so you’ll get plenty of opportunities to apply your expertise, and to grow.  

What do you bring to the table?

You thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times. Your positive, conscientious, and solution-oriented mindset enables you to digest complex information and translate strategy and insights into persuasive copy and exciting ideas. You value diligent editing, ensuring all deliveries are flawless and effective.   

 Required skills and qualifications 

• 3+ years of copywriting experience from an advertising or in-house agency   

• Excellent communication skills and fluent/professional proficiency in English  

• A relevant background in journalism, English, communications, advertising, or similar  

• Ability to work independently or as part of a team to meet deadlines  

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

The Role

We're looking for a Backend Engineer to join our team and contribute to our Open Intelligence initiative. This is a pivotal role for an engineer passionate about building robust, scalable, and automated data infrastructure. You will apply core software engineering principles to design, develop, and maintain the foundational systems that power our global media ecosystem.

You'll be instrumental in shaping our data platform, focusing on high-performance data ingestion, processing, and exposure through well-engineered services. This is a hands-on technical role for someone who thrives on solving complex problems, building reliable systems, and leveraging cutting-edge development and automation technologies. You will collaborate closely with team members, product stakeholders, and data scientists to ensure our platform is not only meeting current needs but is also future-proofed and highly performant.

The role is in our lovely Copenhagen offices at Nørrebro, where you will join a larger team of roughly 50 people working on Open Intelligence.

What You’ll Do

• Design, build, and maintain highly scalable and automated data ingestion services and pipelines, leveraging Python and robust web service integrations.
• Develop and integrate with external REST APIs using Python to acquire and process diverse data sources, ensuring reliability and performance.
• Design, implement, and maintain our cloud infrastructure as code using Terraform to ensure scalable, reproducible, and secure data environments.
• Develop and evolve internal web services and APIs to expose data platform capabilities to other engineering teams and applications.
• Contribute to identifying performance bottlenecks and optimizing data access, with opportunities to develop critical components in high-performance compiled languages.
• Champion and implement best practices for automation, CI/CD, testing, and observability within our data platform.
• Contribute to designing and building strong data governance and quality frameworks to ensure services are accurate and work consistently throughout their lifetime.
• Stay curious, explore new tools, techniques, and technologies that can help us build smarter, faster, and more performant systems.

What You’ll Bring

• 3+ years of experience in Backend Engineering/Software Engineering, with a strong focus on building scalable, data-intensive systems or platforms.
• Exceptional proficiency in Python for backend development, automation, and data processing.
• Proven experience designing, developing, and consuming web services and APIs.
• Hands-on expertise with Terraform for infrastructure provisioning and management on cloud platforms.
• Demonstrable experience with automation principles, CI/CD pipelines, robust testing methodologies, and version control (Git).
• Strong interest in high-performance compiled languages such as Scala, Rust, or Go, and an eagerness to apply these where performance is critical.
• Familiarity with adtech- and/or martech data and terminology is a plus.
• Strong communication skills — you can effectively explain complex technical concepts to various audiences.
• A proactive approach to solving problems and continuously improving systems.

What We Offer

You'll find:

• A supportive, inclusive culture built on trust, ambition and collaboration.
• Access to world class learning and development opportunities across the WPP network.
• Competitive salary, benefits and a focus on wellbeing.
• The chance to make a real impact shaping how data powers the next generation of media.

#LI-EMEA

Title: Data Platform Engineer   

Level: Mid-Level Engineer, Data & Technology Solutions  

Location: Copenhagen

Reporting to: Lead Engineer 

About Open Intelligence

We are the Activation arm of WPP Open Intelligence. Our team builds the foundational data infrastructure and high-performance edge services that power WPP’s position in the market. With approximately one-third of all global media spend flowing through WPP, our platform operates at the core of this massive network—deeply integrated and adopted by the largest supply-side partners in the AdTech industry. 
Operating at our scale presents unique engineering challenges. Our edge services currently handle over 60,000 classification requests per second, while our contextual classification pipelines process 10,000 requests per second. With operations spanning the US, UK, and ongoing expansion into EMEA and APAC, our infrastructure continuously interacts with up to 98% of the population in our active markets. We are an engineering-led team focused on building robust, scalable, and highly reliable systems. 

WHO WE ARE LOOKING FOR 

We are seeking a skilled Data Platform Engineer to design, build, evolve, and optimize our cloud infrastructure, CI/CD pipelines, and deployment processes for our global data and AI platform. You will collaborate closely with data scientists, data engineers, QA, and IT teams to streamline development workflows, improve system reliability, and ensure secure, scalable infrastructure. This is a hands-on technical role for someone who is comfortable delivering reliable data solutions and is eager to leverage new development and testing technologies. You will collaborate closely with team members and product stakeholders to ensure our data infrastructure meets evolving business needs.  

WHAT YOU WILL DO: 

• Design scalable cloud-native systems on platforms such as Amazon Web Services or Google Cloud Platform that support Spark data analytics and AI workloads 

• Implement Infrastructure as Code using HashiCorp Terraform 

• Build secure multi-account / cross-cloud environments 

• Optimize cost efficiency for high-scale data workloads and low latency microservices 

• Enable visibility on performance and cost metrics per environment and workload 

• Deploy and manage clusters with Kubernetes with containerized data workloads and microservices 

• Implement blue/green and canary deployment strategies 

• Build robust automations using tools such as GitHub Actions, GitLab CI/CD, or Argo Workflows 

• Automate testing, security scans, and compliance checks 

• Assist other team members in architectural choice of cloud services 

• Enforce a small, coherent and flexible configuration surface to reduce deployment time and improve release confidence, in collaboration with other team members 

• Champion DRY and DevOps principles across the team through code reviews, documentation, and shared tooling 

WHAT YOU WILL NEED 

5+ years of experience in Data Platform Engineering, Cloud Engineering, DataOps or Site Reliability Engineering (SRE) within enterprise-scale environments 

Strong hands-on experience with cloud platforms such as Amazon Web Services or Google Cloud Platform 

Proven expertise in Infrastructure as Code using HashiCorp (or equivalent IaC tooling) 

Deep experience containerizing and orchestrating applications using Docker and Kubernetes 

• Strong experience building and maintaining CI/CD pipelines 

• Solid scripting skills (Bash, Python, or similar) with a strong automation-first mindset 

• Golang knowledge is a plus 

• Experience implementing observability and monitoring solutions such as Datadog, Prometheus, or the Elastic stack 

• Strong understanding of networking concepts (VPCs, load balancing, DNS, IAM, security groups) 

• Experience working with data-intensive, AI/ML, or marketing technology platforms at scale 

• Knowledge of security principles, security best practices, and compliance standards (e.g., GDPR) 

• Experience supporting multi-region, globally distributed systems 

• Strong collaboration and communication skills, with the ability to partner across engineering, product, and data teams 
• A proactive, ownership-driven mindset with a focus on reliability, scalability, and continuous improvement 

If you are ready to be at the forefront of the AdTech industry, shaping its future, and driving success for both our clients, we encourage you to apply and join our team. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

Would you like to be on the front line of making customer-centric marketing, loyalty, AI, and CRM strategies measurable for some of the world’s strongest brands? 

With a large and growing client portfolio, we are looking for a proactive and business-savvy Strategy Consultant within Value Engineering who wants to make their mark in data-driven value articulation, business cases, measurement frameworks, and financial modelling. 

Have we caught your attention? Then keep reading. 

What will your day look like?

As our new Strategy Consultant within Value & Promotional Engineering, you will work alongside our Strategy Consulting team, helping clients understand both the potential and the realized ROI of their investments in digital marketing, loyalty, AI, and CRM. 

Your work will inform executive-level decision-making and support large-scale transformation programs at some of the world’s leading companies. You will work across multiple clients and projects simultaneously while collaborating closely with the broader VML MAP organization. 

More specifically, your responsibilities will include: 

• Developing business cases, measurement frameworks, financial models, and KPI reporting 
• Spearheading the creation of new and improved assets, tools, and methodologies that advance the discipline 
• Working with client stakeholders to define the value architecture and business goals, and to analyze baseline data and performance insights to build data-driven commercial strategies 
• Crafting and delivering compelling presentations, roadmaps, and recommendations for executive stakeholders 
• Leading workshops to identify business value and strategic insights in collaboration with client stakeholders 
• Promoting the adoption of value engineering approaches internally and externally among clients and prospects 
• Supporting client teams and commercial growth initiatives, including account development and new business 

Who are you going to work with?

At VML MAP, you will become part of a dynamic and international environment with strong opportunities for both personal and professional development. 

You will collaborate closely with specialists across the wider VML MAP organization - including experts in technology, data, creative, and client leadership - across our global offices. 

You will also work directly with client stakeholders across multiple functions, including marketing, sales, digital, and technology. Our global client base spans industries such as FMCG, retail, fashion, automotive, and financial services. In addition, you will be working with our clients, both management and specialists,  across many of their functions including marketing, sales, digital, and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, and financial services. 

What do you bring to the table?

As a person, you are an outgoing and collaborative team player with strong interpersonal skills and a self-starter mindset. You enjoy solving complex business challenges in a structured and analytical way, with a strong attention to detail. You are comfortable collecting and analysing both qualitative and quantitative data and translating it into clear insights and recommendations supported by a compelling storyline. 

In addition, you have: 

• 4-5 years of experience from a strategy consulting firm or an in-house corporate strategy function (candidates with strong relevant capabilities are encouraged to apply) 
• Strong analytical, financial, and problem-solving skills 
• A relevant master’s degree, preferably in business administration, strategy, marketing, finance, or a related field 
• Experience working in complex stakeholder environments at a global level 
• The ability to move seamlessly between strategic perspective and detailed analysis 
• The ability to work both independently and as part of a team 
• Advanced proficiency in PowerPoint and Excel 
• Excellent written and verbal communication skills 
• Strong business case and financial modelling capabilities 
  
• Experience in financial modeling for loyalty programs is strongly preferred, including the estimation of cost and impact of various loyalty currencies and value propositions.

As many of our clients and colleagues operate across time zones, flexibility and willingness to travel are important. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

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What will your day look like?

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Who are you going to work with?

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What do you bring to the table?

[ADD GENERAL SKILLS DESCRIPTION HERE]

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

[ADD IN TEASER TEXT HERE]

What will your day look like?

[ADD JOB DESCRIPTION HERE]

Who are you going to work with?

[ADD GENERAL DEPARTMENT DESCRIPTION HERE]

What do you bring to the table?

[ADD GENERAL SKILLS DESCRIPTION HERE]

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

The Role

We’re looking for a Senior Graph Engineer to accelerate our Open Intelligence initiative, specifically in the realm of graph data and knowledge representation, taking our data capabilities to the next level. You’ll play a central role in designing, building, and maintaining the graph models and data pipelines that power Open Intelligence.

This role is for someone who can not only deliver robust technical solutions but also possesses a rare ability to understand our complex marketing, adtech, and brand domains, and then translate this understanding into effective graph structures that deliver real business value. You will create systems that keep our global media ecosystem running, ensuring that interconnected data is reliable, scalable, and truly reflects the needs of the business.

This is a hands-on technical role for someone who’s already comfortable delivering reliable data solutions, with a particular passion for graph databases and their practical applications. It is also a mentoring role, which for the right person can include leading the more junior members of the team, fostering a graph-thinking mindset. Finally, it requires an individual who can communicate effortlessly with both stakeholders in the Product organization, explaining complex graph concepts, and engineers on other teams that use or supply the data.

The role is in our lovely Copenhagen offices at Nørrebro, where you will join a larger team of roughly 50 people working on Open Intelligence.

What You’ll Do

• Design and implement sophisticated graph schemas and data models that accurately represent the intricate relationships within our marketing and adtech ecosystem.
• Design and maintain temporal and event-driven graph models that capture how relationships evolve over time.
• Build exploratory data ingestion pipelines in the tool of your choice, and help build, manage, and maintain production grade data ingestion pipelines in Scala/Spark.
• Contribute to scalable (and possibly real-time) graph ingestion patterns, including incremental updates and streaming data integration.
• Communicate with our Product organization about the addition of new kinds of data or new sources of data to the graphs. Help translating business needs into evolutions of our graph models and manifesting those conversations as maintainable code.
• Communicate bugs and inefficiencies related to graph data processing and storage to our technical platform team.
• Help guide our regional teams in following your best practices for adding their local datasets to Open Intelligence, particularly in terms of graph data onboarding and consistency, and act as a global knowledge center.
• Collaborate closely with analysts and data scientists who leverage Open Intelligence, ensuring that graph data and connectors work as expected and provide the relational insights they need.
• Design and build strong graph data governance and quality frameworks to make sure graph data is accurate and consistent across markets and time.
• Stay curious, explore new tools, techniques, and technologies in the graph database space that can help us move faster and smarter.

What You’ll Bring

• Exceptional communication skills — you can translate complex technical graph concepts and their business value into language anyone can understand.
• 6+ years of experience in data engineering with a strong focus on graph databases and graph-based solutions.
• Solid experience with graphs (not just theoretical), including advanced graph modeling, querying (e.g., Cypher, GQL, Gremlin), and analysis techniques. We currently use Graphwise GraphDB and Neo4J, and expertise in either would be a plus.
• Experience optimizing graph performance at scale (i.e., query tuning, indexing strategies), and working with large and highly interconnected datasets.
• Proven ability to think in terms of entire systems and their interdependencies, applying a holistic view to data architecture and understanding when and how graph databases should be used to create real value.
• A deep understanding of adtech- and/or martech data and terminology, with a demonstrated ability to effectively model this complex domain as a graph.
• Experience with entity resolution and identity graph design (e.g., deduplication, canonicalization), and ability to model real-world entities from different data sources.
• Deep experience with data wrangling and transformation in a language such as SQL, Python, or Scala, specifically for preparing data for graph ingestion or querying graph results.
• Familiarity with modern data ecosystems — e.g. Databricks, Snowflake, BigQuery, Redshift – and cloud-based platforms like GCP or AWS, and how graph databases integrate within them.
• Experience working with CI/CD, version control, and testing best practices, particularly for graph data pipelines and models.
• A passion for data, technology, and the power of connected information.
• A proactive approach to solving problems and improving systems.
• Familiarity with RDF, triplestores, or semantic web technologies is a plus.
• Team lead experience or project management experience is a plus.

What We Offer

We believe great work starts with great people. At WPP Media, you’ll find:

• A supportive, inclusive culture built on trust, ambition and collaboration.
• Access to world class learning and development opportunities across the WPP network.
• Competitive salary, benefits and a focus on wellbeing.
• The chance to make a real impact shaping how data powers the next generation of media.

Are you passionate about defining world-class costumer experiences in the world of Marketing Automation, Personalization, Loyalty, and CRM? Do you have a strategic mindset, and do you enjoy crafting impactful experience strategies for global clients? Then you might be the Senior Experience Strategist that we are looking for! 

What will your day look like? 

As a Senior Experience Strategist, you will act as an advocate for the end-customers with the goal of consistently ensuring a cohesive, customer-first approach to marketing automation, personalization, loyalty and CRM and to the wider connected customer experiences at scale. Your goal will be to humanize the relationship between brands and consumers, leveraging the power of data and technology to make every moment matter. 

Your role will be highly client-facing, requiring you to build strong relationships with key stakeholders both internally and externally to push innovative thinking and deliver best-in-class solutions for our clients.  

More specifically, your tasks will include:   

• Identifying gaps and opportunities throughout the customer journey and define how to fill/leverage them.  

• Representing and implementing VML MAP’s proven frameworks and methodologies, setting the strategic direction for outstanding data–driven connected customer experiences for our clients and their customers.  

• Actively contributing to engagements with brands with a customer-centric approach, prioritizing experience strategy at the heart of every touch point.   

• Consulting both internally and externally as well as defining engaging omni-channel customer journeys, connecting relevant consumer moments through data, tech, content and insights.   

• Facilitating seamless collaboration our capabilities to meet project deadlines and ensure industry-leading quality and client satisfaction.    

Who are you going to work with? 

At the VML MAP headquarters in Copenhagen, you will become part of a dynamic and international environment where you will get plenty of opportunity to develop your personal and professional skills. 
Your work will depend on collaboration with the wider VML MAP capabilities, which means you will get to collaborate closely with experts in technology, data, design, business consulting and client services from our offices globally. 

In addition, you will be working with our clients, both management and specialists, across many of their functions including marketing, sales, digital and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, financial services. 

What do you bring to the table? 

As a person, you are an outgoing, sociable team player with strong interpersonal skills and with a self-starter and can-do mentality. You find energy in thinking-out-of-the box and solving complex challenges in a structured manner with a strong grasp of detail. You possess a strong ability to draw sound insights from data and switching between tech-first and human-first perspectives to translate business objectives into clear strategic recommendations. Finally, turning your strategies into tactical and scalable omnichannel communications through strong and concise storytelling is key to succeeding in the role.  

Additionally, you have a global perspective and flair for cross-cultural collaboration, ensuring seamless alignment between our different offices.  

Ideally, you have:  

• A relevant degree within the fields of marketing, advertising, communications and/or digital consulting.  

• Experience with leveraging tech and data to enable customer-centric design and personalization at scale.  

• Knowledge of the capabilities, opportunities, and limitations of marketing automation platforms such as Adobe Marketing Cloud, Salesforce Marketing Cloud, Braze or similar platforms. 

• Excellent communication skills, both oral, written and in visual presentations.   

• Strong collaboration skills. Experience working cross-culturally between the U.S. and Europe is a strong advantage.  

• Experience working effectively in flat organizational structures, where collaboration and flexibility take precedence over set procedures and hierarchy.    

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

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What will your day look like?

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Who are you going to work with?

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What do you bring to the table?

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A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Data Engineer

Location: Copenhagen

Reporting to: Lead Engineer

About Open Intelligence:

We are the Activation arm of WPP Open Intelligence. Our team builds the foundational data infrastructure and high-performance edge services that power WPP’s position in the market. With approximately one-third of all global media spend flowing through WPP, our platform operates at the core of this massive network—deeply integrated and adopted by the largest supply-side partners in the AdTech industry.
Operating at our scale presents unique engineering challenges. Our edge services currently handle over 60,000 classification requests per second, while our contextual classification pipelines process 10,000 requests per second. With operations spanning the US, UK, and ongoing expansion into EMEA and APAC, our infrastructure continuously interacts with up to 98% of the population in our active markets. We are an engineering-led team focused on building robust, scalable, and highly reliable systems.

WHO WE ARE LOOKING FOR

We are looking for a Data Engineer who is passionate about solving complex data processing challenges in a high-scale environment. You prioritize strong software engineering fundamentals, algorithm design, and scalable data architecture over strict adherence to any specific framework.
You are comfortable designing, building, and maintaining systems that manage immense volumes of data. While your foundation in data processing is most important, you are likely highly proficient in languages like Python, Go, or Scala, and familiar with large-scale distributed processing engines (like Spark) and containerized deployment (like Kubernetes). You value modern operational practices—from infrastructure as code (Terraform) and robust CI/CD, to leveraging AI coding assistants to enhance your daily productivity.
Beyond your technical capabilities, you are a strong communicator who can distill complex technical concepts for various stakeholders. You take ownership of the reliability of your pipelines and are motivated by the challenge of operating and evolving a global scale infrastructure.

WHY ARE WE HIRING

We are at a critical inflection point in our growth and need to scale our engineering team to tackle an expanding set of complex challenges. As the digital ecosystem evolves, we are actively developing and releasing a new catalog of privacy-preserving data products. These solutions are designed to scale advanced targeting capabilities while remaining uncompromising on our promise to protect user privacy.

To support this product evolution, our infrastructure is undergoing massive global expansion. By the end of this year, we will be fully operational across the rest of the EMEA and APAC regions. Concurrently, we are deepening our integrations to support even more of the largest supply-side partners in the AdTech industry. We are hiring because we need strong engineering talent to help us architect for this next order of magnitude in scale—ensuring our systems remain resilient, performant, and compliant as our global footprint and feature set rapidly expand.

WHAT YOU WILL DO:

• Discuss & propose technical solutions, develop & review code following best practices and patterns.
• Collaborate with both our Product organization and analysts and data scientists in Open Intelligence to add new features or changes to existing ones and translate those requirements into reliable, production-level components.
• Contribute to designing and building strong data governance and quality frameworks to ensure data production is accurate and work consistently throughout its lifetime.
• Contribute to identifying and addressing technical debt and inefficiencies within our data platform.
• Stay curious and proactive, explore new tools, techniques, and technologies that can help us move faster and smarter.
• Be happy to share knowledge in dedicated sessions and stand-ups.

WHAT YOU WILL NEED

• Strong communication skills, you can effectively explain technical concepts to various audiences.
• 2+ years of experience in data engineering.
• Solid experience with data wrangling in a language such as Python, Go, or Scala.
• Proficiency in large scale processing engines and related ecosystems (Spark)
• Experience working with CI/CD, version control, and testing best practices.
• Experience with cloud-based platforms like GCP, AWS, or Azure.
• Experience working with infrastructure as code tools like Terraform.
• Experience with containerization management tools like Kubernetes.
• A passion for data, technology, and computer languages.
• Interest in leveraging AI coding assistants and prompt engineering to enhance productivity.

NICE TO HAVE

• Familiarity with AdTech- and/or MarTech data and terminology.
• Experience with monorepo codebase.
• Experience with data privacy engineering technologies and best practices in handling sensitive data.

If you are ready to be at the forefront of the AdTech industry, shaping its future, and driving success for both our clients, we encourage you to apply and join our team.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong

and has the same opportunities to progress in their careers.

Would you like to be on the front line of making customer-centric marketing, loyalty, AI, and CRM strategies measurable for some of the world’s strongest brands? 

With a large and growing client portfolio, we are looking for a proactive and business-savvy Strategy Consultant within Value Engineering who wants to make their mark in data-driven value articulation, business cases, measurement frameworks, and financial modelling. 

Have we caught your attention? Then keep reading. 

What will your day look like?

As our new Strategy Consultant within Value & Promotional Engineering, you will work alongside our Strategy Consulting team, helping clients understand both the potential and the realized ROI of their investments in digital marketing, loyalty, AI, and CRM. 

Your work will inform executive-level decision-making and support large-scale transformation programs at some of the world’s leading companies. You will work across multiple clients and projects simultaneously while collaborating closely with the broader VML MAP organization. 

More specifically, your responsibilities will include: 

• Developing business cases, measurement frameworks, financial models, and KPI reporting 
• Spearheading the creation of new and improved assets, tools, and methodologies that advance the discipline 
• Working with client stakeholders to define the value architecture and business goals, and to analyze baseline data and performance insights to build data-driven commercial strategies 
• Crafting and delivering compelling presentations, roadmaps, and recommendations for executive stakeholders 
• Leading workshops to identify business value and strategic insights in collaboration with client stakeholders 
• Promoting the adoption of value engineering approaches internally and externally among clients and prospects 
• Supporting client teams and commercial growth initiatives, including account development and new business 

Who are you going to work with?

At VML MAP, you will become part of a dynamic and international environment with strong opportunities for both personal and professional development. 

You will collaborate closely with specialists across the wider VML MAP organization - including experts in technology, data, creative, and client leadership - across our global offices. 

You will also work directly with client stakeholders across multiple functions, including marketing, sales, digital, and technology. Our global client base spans industries such as FMCG, retail, fashion, automotive, and financial services. In addition, you will be working with our clients, both management and specialists,  across many of their functions including marketing, sales, digital, and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, and financial services. 

What do you bring to the table?

As a person, you are an outgoing and collaborative team player with strong interpersonal skills and a self-starter mindset. You enjoy solving complex business challenges in a structured and analytical way, with a strong attention to detail. You are comfortable collecting and analysing both qualitative and quantitative data and translating it into clear insights and recommendations supported by a compelling storyline. 

In addition, you have: 

• 4-5 years of experience from a strategy consulting firm or an in-house corporate strategy function (candidates with strong relevant capabilities are encouraged to apply) 
• Strong analytical, financial, and problem-solving skills 
• A relevant master’s degree, preferably in business administration, strategy, marketing, finance, or a related field 
• Experience working in complex stakeholder environments at a global level 
• The ability to move seamlessly between strategic perspective and detailed analysis 
• The ability to work both independently and as part of a team 
• Advanced proficiency in PowerPoint and Excel 
• Excellent written and verbal communication skills 
• Strong business case and financial modelling capabilities 
  
• Experience in financial modeling for loyalty programs is strongly preferred, including the estimation of cost and impact of various loyalty currencies and value propositions.

As many of our clients and colleagues operate across time zones, flexibility and willingness to travel are important. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA