VML Luxembourg

VML Luxembourg is one of the leading Amazon consulting agencies in Europe. Offering 360° services for Amazon, we have a diverse range of products and services in various sectors to ensure long-term sales growth, ranging from creating multilingual content and listings to all aspects of advertising, including sales promotion, PPC and programmatic campaigns. We are part of WPP, the world’s largest digital media agency, and manage WPP’s European Center of Excellence for Amazon (ACE) dedicated to maximising performance, driving sales and building brands on the Amazon platform.

The opportunity:

We are seeking a dynamic and experienced Growth Lead for the UK reporting to the Head of Commerce Capability Growth, EMEA. This role is hyper targeted on driving growth on Marketplaces & wider commerce both with exisiting and net new clients. This dynamic lead will be at the forefront of driving sales revenue for VML, building broader client engagements, and will advance the adoption of connected commerce capabilities in the UK. Given the matrix style of Commerce, this role will operate and act as a bridge between client,commercial & creative when developing our Marketplace & wider commerce capability. This role will be pivotal in shaping and delivering the vision for connected brands through VML, with a focus on capability building, collaboration, and market enablement to achieve transformative growth.

What you’ll be doing:

1. Strategic Growth Planning and Execution – Existing clients- Enhance and unlock

• Own the strategy and execution for organic growth opportunities across the UK, driving 10% year-on-year (YoY) growth with our top 12 clients through enhanced capabilities and market enablement.
• Lead the deployment of our marketplace offer in the UK
• Support the acceleration of EMEA, and build into the community of practice.
• Achieve an additional 10% YoY growth across EMEA by supporting clients on pitches and expanding capabilities.

1. Strategic Growth Planning and Execution – Net New – Land & expand

• Develop & own the strategy and execution for net new growth opportunities across the UK – co-ordinate with the EMEA growth lead to maximise potential.
• Identify, who, how, when and where to target new client opportunities
• Drive, push and unlock our outreach to secure new leads and manage through to conversion.
• Secure +20% revenue growth for the EMEA marketplace engine in the market through net new opportunities.

1. Maximise the marketplace engine

• Streamline the marketplace offering , supporting the Head of commerce to identify new capability opportunities and in refining the sellable service wheel to deploy and scale across markets.
• Generate $2m in additional marketplace revenue in 2025 across content, retail media, retail readiness, consulting, and dashboarding.
• Support on pitches and growth – both inside and outside WPP / VML.

1. Community of Practice Development:

• Support in the roll out and material for best-in-class, consistent practice across EMEA by the end of 2025.
• Support in building a thriving community of practice across the region, hosting monthly and quarterly forums for collaboration and knowledge sharing.

1. Client and Market Leadership:

• Act as a growth leader for Commerce in the UK, working cross-functionally across BUs to driving strategic engagements with organic clients while leading expansion into new client opportunities.
• Focus on creating connected commerce solutions that align with client needs, competitive trends, and emerging market opportunities.

• Provide thought leadership on commerce in the form of POVs and panel/speaking events.

What we want from you:

• Bachelor’s degree in Marketing, Business,
• A minimum of 7 years of experience in commerce, marketing, or capability growth roles, ideally within an agency or consulting environment.
• Proven track record in achieving YoY growth through client engagement and capability building.
• Deep understanding of digital commerce, marketplace dynamics, and marketing trends.
• Exceptional strategic thinking and execution skills with a client-centric approach.
• Strong leadership and collaboration skills, with experience managing cross-functional teams and initiatives.
• Excellent communication and presentation abilities, with a knack for crafting compelling growth narratives.
• Proficiency in CRM systems, market research tools, and data-driven decision-making.

If you know some of this, even better:

• Knowledge of French or German is a plus

What we can offer you:

• VML Champions: We believe we are what we do, not just what we say. Our behaviours show how to bring the VML culture to life through the actions we take every day.
• Connected across markets:  A geographically distributed team – we aren’t all based in the same office but we make time to connect both virtually and in-person on a regular basis
• Constantly Evolving: We are open to new ideas and ways of working and constantly pushing to evolve our processes and improve.
• Winning Together: We are constantly focused on our regional objectives, measuring and celebrating our success as a team

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

SEO Analyst

6 Months Contract

Mumbai

The opportunity

We are looking for a strategic and detail-oriented Senior SEO Analyst to lead our content and SEO initiatives for a large-scale publishing website. The ideal candidate will have strong experience in keyword research, content optimization, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

You will own end-to-end SEO performance for the content ecosystem, from strategy to execution and continuous optimization, ensuring all published articles are optimized for search and discovery, and driving organic growth across both traditional search and AI-generated search experiences. The role requires a balance of analytical thinking, content expertise, and adaptability to evolving search trends, including AI-driven search experiences.

What you’ll be doing

1. Content & Keyword Strategy

• Develop and execute comprehensive SEO strategies to increase organic traffic and visibility
• Conduct deep keyword research using tools like SEMrush and Google Trends.
• Identify and prioritize keywords that can perform on both Google Search and Google Discover.
• Plan and manage pillar + cluster content structures to improve topical authority.
• Plan, create, and optimize SEO-driven web/image stories for Discover and visual search
• Identify growth opportunities through keyword research and competitor analysis 
• Spot emerging beauty and skincare trends to create Discover-friendly and shareable content ideas.
• Work closely with content writers to maintain SEO quality standards 
• Plan monthly SEO roadmaps aligned with business objectives

2. On-Page Optimization & Content Review

• Review and optimize content for SEO, readability, and engagement.
• Optimize meta titles, descriptions, headers, internal linking, and URL structures 
• Guide writers on search intent, internal linking, metadata, and keyword placement.
• Ensure blogs and landing pages align with E-E-A-T and brand tone of voice.
• Implement schema markup and FAQs for AEO readiness.

3. Technical & Emerging SEO (AEO & GEO)

• Stay up-to-date with search evolution — optimize for AI Overviews, featured snippets, and conversational queries.
• Implement strategies for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to make content easily discoverable across AI-driven results.
• Collaborate with developers to ensure site speed, mobile performance, and crawl efficiency.

4. Performance Analysis & Reporting

• Monitor website performance using tools like Google Analytics and Search Console
• Track keyword rankings, content traffic, CTR, and Discover performance.
• Prepare monthly SEO and content performance reports.
• Use insights to recommend improvements for ongoing optimization.

5. Collaboration & Workflow

• Work closely with writers and developers to integrate SEO throughout the content lifecycle.
• Maintain a publishing calendar aligned with search trends and campaigns.

What we want from you

• 3–5 years of experience in SEO, preferably with a publishing or content-heavy website.
• Strong knowledge of on-page SEO, keyword intent mapping, AEO, and GEO.
• Proficiency with SEO tools: SEMrush, Google Search Console, Google Analytics, Screaming Frog.
• Hands-on experience optimizing large content libraries for Discover and search visibility.
• Excellent analytical and communication skills.

If you know some of this even better

• Experience in beauty, skincare, or lifestyle content SEO.
• Understanding of Google Discover optimization and content freshness strategy.
• Working knowledge of structured data, schema markup, and HTML basics.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

Who We Are Looking For

As the Design Director for our Growth team, you are the creative visionary at the forefront of our new business efforts. You will lead the design narrative for VML’s most critical pitches, transforming strategic insights into powerful, persuasive, and world-class creative presentations. This role requires a leader who can inspire a team, partner with senior leadership, and command a room with compelling creative storytelling. You are passionate about harnessing design to win new opportunities and define the future of connected brands.

What You'll Do

• Lead the creative vision and design execution for all new business pitches, from initial concept to final presentation.
• Partner with senior leadership across strategy, creative, and account teams to define the visual tone, style, and narrative for prospective clients.
• Oversee the translation of complex business challenges and strategic frameworks into clear, elegant, and impactful design solutions.
• Lead, mentor, and inspire a team of designers, fostering a culture of creative excellence, collaboration, and professional growth.
• Confidently present creative concepts and design rationale to prospective clients, articulating a clear and compelling vision.
• Serve as the creative standard-bearer for the Growth team, ensuring all pitch materials represent the pinnacle of VML's creative capabilities and brand values.

Who You Are

• A Visionary Leader: You set the creative strategy, seeing the bigger picture and guiding your team to deliver work that is not only beautiful but strategically potent.
• An Influential Partner: You build consensus and inspire confidence among senior leaders and prospective clients, acting as a trusted creative advisor in high-stakes situations.
• A Decisive Creative Champion: You thrive on high-stakes challenges, pushing the boundaries of our creative work and making the bold decisions necessary to win transformative new business.

What You'll Need

• Extensive experience in a creative leadership role, with a proven track record of winning new business within an agency setting.
• An outstanding portfolio that demonstrates strategic and conceptual creative direction, exceptional design craft, and successful pitch work for a diverse range of major brands.
• Mastery of industry-standard design software (e.g., Figma, Adobe Creative Suite, Microsoft PowerPoint, Google Slides).
• Exceptional presentation and communication skills, with the ability to command a room and persuade executive-level stakeholders.
• Proven leadership experience, with the ability to manage and mentor a design team while navigating high-pressure, fast-paced environments.

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What will your day look like?

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Who are you going to work with?

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A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Este es el reto: 

En VML The Cocktail buscamos un/a Partner & Alliances Consultant que lidere y haga crecer nuestras alianzas estratégicas con vendors tecnológicos clave. 
Serás una pieza fundamental para impulsar el crecimiento del negocio a través de partnerships sólidos, bien estructurados y orientados a resultados, conectando estrategia, desarrollo comercial y ejecución operativa. 

Trabajarás de forma transversal con equipos internos (estrategia, ventas, delivery, marketing) y con partners externos para diseñar y ejecutar iniciativas conjuntas que generen impacto real en el negocio. 

Tus principales funciones serán: 

• Gestionar y desarrollar relaciones estratégicas con vendors tecnológicos y partners clave. 

• Definir y ejecutar estrategias conjuntas de go-to-market con partners. 

• Identificar oportunidades de crecimiento y nuevas iniciativas generadoras de ingresos. 

• Diseñar y coordinar planes de co-marketing y propuestas de valor conjuntas. 

• Impulsar el desarrollo de negocio a través de modelos de co-selling. 

• Realizar mapeo de cuentas y definir estrategias colaborativas para el cierre de oportunidades. 

• Coordinar iniciativas de enablement, formación y certificaciones de los equipos. 

• Hacer seguimiento de competencias internas y requisitos exigidos por los partners. 

• Gestionar contratos de partners, MDF (Marketing Development Funds) y estructuras de referral fees. 

• Asegurar el control y optimización de inversiones con partners y su ROI. 

• Medir el rendimiento de las alianzas mediante KPIs y un enfoque data-driven. 

El candidato ideal sería… 

• Cuenta con 3–5 años de experiencia en gestión de alianzas, partner management o desarrollo de negocio. 

• Tiene experiencia previa trabajando con vendors tecnológicos, consultoras o integradores de sistemas. 

• Ha gestionado alianzas estratégicas end-to-end, desde la definición hasta la ejecución y medición. 

• Posee un fuerte sentido de negocio y orientación a resultados. 

• Tiene excelentes habilidades de comunicación en español e inglés. 

• Destaca por su capacidad de negociación y construcción de relaciones de confianza. 

• Es organizado/a, multitarea y capaz de gestionar múltiples partners simultáneamente. 

• Tiene familiaridad con soluciones tecnológicas (cloud, software empresarial) y con CRM y portales de partners. 

• Es proactivo/a, colaborativo/a, adaptable y con mentalidad emprendedora. 

• Combina pensamiento estratégico con una ejecución claramente hands-on. 

¿Qué ofrecemos? 

🧐 Flexibilidad horaria 
✈️ 25 días de vacaciones al año + Nochebuena y Nochevieja si caen entre semana 
💻 Modelo híbrido, full remote o presencial 
🎓 Plan de carrera personalizado y formación continua 
👩 🏫 Mejora tu nivel de inglés con clases formativas 
🙌 No tenemos dress code. Ven como quieras a trabajar 
🛍️ Descuentos exclusivos y tiempo para tu crecimiento 
💳 Acceso a Cobee, el mejor sistema de retribución flexible 
🤱🏼 Iniciativas de apoyo a la maternidad y políticas de igualdad y diversidad 

Próximos pasos: 

Si has llegado hasta aquí es porque hemos conseguido llamar tu atención 😉 

Apúntate a la oferta y el equipo de People echará un vistazo a tu CV y portfolio (si nos compartes tus perfiles sociales o algún link donde podamos valorar tu tono/estilo de redacción lo agradeceremos). 

Si encaja con lo que buscamos, recibirás una llamada para conocernos mejor y contarte más sobre VML THE COCKTAIL y sobre el rol. 

Si necesitas un tip para el proceso: simplemente queremos que seas tú. 

¿Te vienes? 🚀 

En VML, estamos comprometidos a fomentar un entorno laboral totalmente inclusivo que sea gratificante y propicie el desarrollo profesional. Creemos en la creación de un entorno de trabajo dinámico que valore la diversidad y la inclusión, y nos esforzamos por reclutar una lista diversa de candidatos para ayudarnos a lograr ese objetivo. Estaremos encantados de proporcionar acomodos razonables a las personas con discapacidades que necesiten un acomodo para usar o acceder al sitio de carreras de VML o para participar plenamente en el proceso de solicitud. Si necesita un acomodo para completar su solicitud u otro aspecto de nuestro proceso de reclutamiento debido a una discapacidad, comuníquese con nuestro departamento de Recursos Humanos o envíe un correo electrónico a (contacto de RR. HH.) para solicitarla.

Al hacer clic en "Enviar solicitud", la información que ingrese a continuación se enviará a VML. Antes de continuar, le sugerimos que revise nuestra Política de Privacidad de Reclutamiento. Los residentes de California deben revisar nuestro Aviso de Privacidad de Reclutamiento de California. En estos documentos se explica cómo utilizamos sus datos personales cuando solicita un puesto con nosotros, así como la forma en que puede actualizar o eliminar la información que nos ha proporcionado.