We are seeking a Senior Experience Strategist to drive the development and execution of omnichannel CRM strategies for one of our top- tier global clients.  

If you possess a proven track record of strategic thinking at the intersection of customer experience, data, and digital ecosystems, and thrive within a dynamic agency environment, then we would love to hear from you. 
 

What will your day look like?

As a Senior Experience Strategist, you will:  

• Be working in a smaller client strategy team as part of a broader and growing Experience Strategy team at VML MAP with colleagues around the globe. 

• Own and drive strategic deliverables, leading the development of integrated channel plans that define the overarching strategy across diverse touchpoints and journey creation. Guide the integration of these strategies across critical digital ecosystems, including email, mobile apps, social media, and emerging platforms, ensuring cohesive and impactful customer experiences.  

• Lead and Influence Cross-Functional Teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams. You will drive optimization of end-to-end customer engagement, ensuring strategic alignment and seamless execution. 

• Oversee and synthesize research and analysis. You will facilitate and lead strategic workshops, extracting insights and translating complex data into impactful, executable strategies, detailed personas, and comprehensive customer journey blueprints that inform strategic decisions.  

• Craft compelling narratives and elevate our th

Who are you going to work with?

At VML MAP, you will become part of a dynamic and international environment with strong opportunities for both personal and professional development.

You will collaborate closely with specialists across the wider VML MAP organization - including experts in technology, data, creative, and client leadership - across our global offices.

You will also work directly with client stakeholders across multiple functions, including marketing, sales, digital, and technology. Our global client base spans industries such as FMCG, retail, fashion, automotive, and financial services. In addition, you will be working with our clients, both management and specialists, across many of their functions including marketing, sales, digital, and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, and financial services.

What do you bring to the table?

• 5+ years of experience in CRM, customer experience strategy, or strategic planning roles. Both agency and client-side experience are welcomed. 

• Global outlook: 2+ years of experience working on and delivering CRM strategies and communications for a large-scale global client. 

• Self-Starter: the ability to make an impact quickly, identify the opportunities and become a trusted expert in the team and by the client. 

• Strong communication skills: ability to present confidently and lead client meetings and workshops. 

• Storytelling prowess: Proven ability to craft compelling, data-backed strategic narratives that inspire, influence, and secure buy-in from senior clients and internal stakeholders.  

• Collaborative energy: Experience working as part of a wider client team to deliver work to a high standard collectively.

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

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What will your day look like?

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Who are you going to work with?

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A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

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What will your day look like?

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Who are you going to work with?

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What do you bring to the table?

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A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Job Title: Senior Data Platform Enablement Lead 
Location: London 
Department: Data Intelligence / Open Intelligence Product & Engineering 

Role Overview 

As we scale the rollout of Open Intelligence across global markets, we are looking for a Data Operations & Enablement Manager to help operationalize the platform and support markets as they onboard data and adopt new capabilities. 

This role sits at the intersection of data platforms, operations, and market enablement, ensuring that local teams can successfully onboard data into OI, follow the defined operational processes, and build the capabilities required to support client use cases over time. 

You will work closely with engineering, product, data strategy, and regional market teams to translate technical capabilities into clear operational workflows and scalable rollout processes. 

The role is critical in helping us move from pilot phase to global adoption, ensuring that the infrastructure, documentation, and operational playbooks are effective for markets. 

 Key Responsibilities 

Market Onboarding & Enablement 

• Lead the operational onboarding of markets onto the OI platform. 

• Support regional teams in understanding the process for onboarding datasets and building connectors. 

• Ensure markets have the documentation, tooling, and access needed to operate independently. 

• Coordinate training sessions and technical walkthroughs for local teams. 

 Operational Process Design 

• Develop and maintain the operational playbooks for data onboarding and platform adoption. 

• Translate technical documentation into clear operational workflows for markets. 

• Establish repeatable processes that support scalable rollout across multiple regions. 

 Data Operations & Connector Support 

• Coordinate the onboarding of global and local data sources through connectors. 

• Support markets during initial data ingestion and troubleshooting. 

• Work closely with the connector engineering team to track progress and resolve issues. 
• Help identify operational improvements based on pilot market learnings. 

Program Coordination 

• Track rollout progress across markets and maintain visibility on dependencies and blockers. 

• Work with product and engineering teams to align on timelines, readiness, and support requirements. 

• Maintain centralized tracking of onboarding activities, requests, and issues. 

 Continuous Improvement 

• Capture lessons learned from pilot markets and incorporate them into improved onboarding processes. 

• Identify opportunities to streamline rollout, documentation, and support structures. 

• Help define the long-term operational model for OI adoption across regions. 

Key Skills & Experience 

We are looking for someone who combines strong operational thinking with an understanding of data platforms.  

Preferred experience: 

• Experience in data platform operations, analytics platforms, or data infrastructure programs 

• Experience supporting global rollouts or platform adoption across multiple markets 

• Ability to translate technical systems into clear operational processes 

• Strong coordination skills across engineering, product, and business teams 

• Experience with data pipelines, connectors, or data ingestion workflows 

• Excellent documentation and enablement skills 

What Success Looks Like 

Within the first 6–12 months, success in this role will mean: 

• Markets can onboard data into OI with minimal central support 

• Clear operational playbooks exist for data onboarding and connector setup 

• Market teams understand the process and responsibilities for data ingestion 

• Rollout across new markets becomes predictable and repeatable 

• Lessons from pilot markets are embedded into the global rollout framework 

Why This Role Matters 

Open Intelligence is a foundational capability that will enable markets to unlock richer insights and smarter media strategies. This role will play a critical part in ensuring that the platform can scale effectively and that markets are equipped to use it successfully. 

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Who are you going to work with?

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What do you bring to the table?

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A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA