Viral Nation Inc.
Viral Nation started off as a creator representation agency and has evolved over 10 years into a global leader in social media innovation. In the last two years, Viral Nation has grown 2x in revenue and was recently named one of Canada’s top growing companies by the Globe and Mail’s Report on Business Magazine. This evolution has resulted in a large people transformation, including hiring and scaling quickly, increasing leadership bench strength, and implementing new systems, tools, and programs to support high growth. Our work unites powerful marketing services, AI-driven technology, and creator representation. We are looking for team members to continue to help us grow and to support these three core areas where we provide world-class service to our clients.
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Director, Creator Relations (Influencer Marketing)
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At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
As the Director of Creator Relations at Viral Nation, you will lead a dynamic team responsible for recruiting top-tier influencers and creators in alignment with our segmentation and Ideal Customer Profiles (ICPs). Your role is crucial in sourcing, negotiating, and maintaining communication with influencers and creators. Additionally, you will build and manage relationships with talent agencies across key verticals. A significant part of your role involves driving the adoption of Viral Nation's technologies among influencers and achieving specific targets that contribute to the strategic growth objectives of the company.
Team Leadership and Development:
- Lead and develop the Creator Relations team towards achieving set targets.
- Instill a culture of high performance, innovation, and goal orientation.
Recruitment and Segmentation:
- Strategically recruit influencers and creators, aligning with Viral Nation’s segmentation strategies and ICPs.
- Implement recruitment strategies aimed at achieving specific growth targets.
Negotiation and Communication:
- Lead negotiations with a focus on meeting and exceeding recruitment and performance targets
- Ensure clear, consistent, and strategic communication with influencers and creators
Relationship Building and Management:
- Develop relationships with talent agencies, creators, and clients; focusing on strategic growth and target achievement
- Serve as the primary strategic liaison between Viral Nation and external networks.
Technology Integration and Utilization:
- Drive the adoption and effective use of Viral Nation’s technologies, aligning with strategic growth plans with regards to influencer onboarding and management
- Facilitate training and support for technology platforms to maximize influencer performance and target realization
Strategic Planning and Execution:
- Offer strategic insight on relevant creators during planning of influencer campaigns with a focus on meeting growth objectives
- Align creator relations strategies with the company’s overarching business and growth goals
Performance Analysis and Reporting:
- Work with data and operations teams to regularly analyze and report on the performance of influencer partnerships against targets
- Utilize data-driven insights to optimize strategies for target achievement and growth
Qualifications and Skills:
- 7+ years of experience in the Talent and Influencer industry
- Is an active participant and consumer of the social media industry
- Demonstrated knowledge of, and prior experience with, analyzing social media metrics
- Prior experience working with digital content creators, and/or influencers
Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
Ready to apply?
Apply to Viral Nation Inc.
Director, Creator Relations (Influencer Marketing)
Share this job
At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
As the Director of Creator Relations at Viral Nation, you will lead a dynamic team responsible for recruiting top-tier influencers and creators in alignment with our segmentation and Ideal Customer Profiles (ICPs). Your role is crucial in sourcing, negotiating, and maintaining communication with influencers and creators. Additionally, you will build and manage relationships with talent agencies across key verticals. A significant part of your role involves driving the adoption of Viral Nation's technologies among influencers and achieving specific targets that contribute to the strategic growth objectives of the company.
Team Leadership and Development:
- Lead and develop the Creator Relations team towards achieving set targets.
- Instill a culture of high performance, innovation, and goal orientation.
Recruitment and Segmentation:
- Strategically recruit influencers and creators, aligning with Viral Nation’s segmentation strategies and ICPs.
- Implement recruitment strategies aimed at achieving specific growth targets.
Negotiation and Communication:
- Lead negotiations with a focus on meeting and exceeding recruitment and performance targets
- Ensure clear, consistent, and strategic communication with influencers and creators
Relationship Building and Management:
- Develop relationships with talent agencies, creators, and clients; focusing on strategic growth and target achievement
- Serve as the primary strategic liaison between Viral Nation and external networks.
Technology Integration and Utilization:
- Drive the adoption and effective use of Viral Nation’s technologies, aligning with strategic growth plans with regards to influencer onboarding and management
- Facilitate training and support for technology platforms to maximize influencer performance and target realization
Strategic Planning and Execution:
- Offer strategic insight on relevant creators during planning of influencer campaigns with a focus on meeting growth objectives
- Align creator relations strategies with the company’s overarching business and growth goals
Performance Analysis and Reporting:
- Work with data and operations teams to regularly analyze and report on the performance of influencer partnerships against targets
- Utilize data-driven insights to optimize strategies for target achievement and growth
Qualifications and Skills:
- 7+ years of experience in the Talent and Influencer industry
- Is an active participant and consumer of the social media industry
- Demonstrated knowledge of, and prior experience with, analyzing social media metrics
- Prior experience working with digital content creators, and/or influencers
Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
Ready to apply?
Apply to Viral Nation Inc.
Creator Relations Manager, Influencer Marketing
Share this job
At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
The Creator Relations Manager is responsible for identifying, engaging, and procuring strategic influencer partnerships that align with client goals and objectives. This representative requires a deep understanding of the creator economy, social media landscape, strong influencer discovery capabilities, and the ability to build lasting relationships with influencers and talent agencies.
Responsibilities:
- Source potential content creators/influencers through online channels (e.g. social platforms and professional networks) across gaming, technology, lifestyle and entertainment verticals, ensuring alignment with diverse client briefs and campaign objectives
- Develop and execute negotiation strategies for all partnerships, ensuring competitive pricing through market analysis and performance data
- Manage the end-to-end process of sourcing, drafting proposals, finalizing agreements, and managing multifaceted compensation structures (including flat fees, performance incentives, and value-in-kind)
- Communicate the unique value proposition of our clients to agencies and creators through meetings, presentations, and marketing materials
- Provide general assistance to the team with ongoing projects for our broad Client base
- Work closely with the Marketing and Talent divisions to address gaps in our Talent inventory
- Establish a living database and record of all Talent to be leveraged for procurement and/or monitoring growth for later engagement
- Engage daily with social platforms to identify trends, up-and-coming creators, and cultural moments that can be leveraged for impactful client partnerships
- Provide support on influencer strategies for proposals and pitches, offering insights into target influencer verticals within the market and content verticals to secure impactful partnerships
- Work closely with teams to strategize and execute influencer campaigns to exceed client expectations
- Support an environment of empowerment for team and colleagues with the resources, tools, and support they need to encourage them to anticipate and exceed expectations
Qualifications and Skills:
- Is an active participant and consumer of the social media industry
- Must possess 3+ years of experience with Influencer Marketing, Business Development, or in a sales environment, with a dual focus on creator cultivation and client-facing involvement including the ability to develop and deliver compelling decks and presentations.
- Demonstrate knowledge of, and prior experience with, analyzing social media metrics to make informed strategic decision-making (CPM, CPV, CTR, Conversion Rate)
- Demonstrated ability to build and maintain strong industry relationships, including established networks with creators and talent agencies, to enhance talent discovery and campaign execution
- Strong negotiation and relationship-building skills with creators/influencers and agencies
- Strong organizational skills with high attention to detail and the ability to manage multiple campaigns and a vast volume of creators/influencers at any given time simultaneously
- Excellent communication (full proficiency in English) and interpersonal skills
- Previous experience with Hubspot, Monday, Creator Discovery Tools, Kantata, TikTok Creator Marketplace, and PandaDoc is a plus
Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
Ready to apply?
Apply to Viral Nation Inc.
Creator Relations Manager, Influencer Marketing
Share this job
At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
The Creator Relations Manager is responsible for identifying, engaging, and procuring strategic influencer partnerships that align with client goals and objectives. This representative requires a deep understanding of the creator economy, social media landscape, strong influencer discovery capabilities, and the ability to build lasting relationships with influencers and talent agencies.
Responsibilities:
- Source potential content creators/influencers through online channels (e.g. social platforms and professional networks) across gaming, technology, lifestyle and entertainment verticals, ensuring alignment with diverse client briefs and campaign objectives
- Develop and execute negotiation strategies for all partnerships, ensuring competitive pricing through market analysis and performance data
- Manage the end-to-end process of sourcing, drafting proposals, finalizing agreements, and managing multifaceted compensation structures (including flat fees, performance incentives, and value-in-kind)
- Communicate the unique value proposition of our clients to agencies and creators through meetings, presentations, and marketing materials
- Provide general assistance to the team with ongoing projects for our broad Client base
- Work closely with the Marketing and Talent divisions to address gaps in our Talent inventory
- Establish a living database and record of all Talent to be leveraged for procurement and/or monitoring growth for later engagement
- Engage daily with social platforms to identify trends, up-and-coming creators, and cultural moments that can be leveraged for impactful client partnerships
- Provide support on influencer strategies for proposals and pitches, offering insights into target influencer verticals within the market and content verticals to secure impactful partnerships
- Work closely with teams to strategize and execute influencer campaigns to exceed client expectations
- Support an environment of empowerment for team and colleagues with the resources, tools, and support they need to encourage them to anticipate and exceed expectations
Qualifications and Skills:
- Is an active participant and consumer of the social media industry
- Must possess 3+ years of experience with Influencer Marketing, Business Development, or in a sales environment, with a dual focus on creator cultivation and client-facing involvement including the ability to develop and deliver compelling decks and presentations.
- Demonstrate knowledge of, and prior experience with, analyzing social media metrics to make informed strategic decision-making (CPM, CPV, CTR, Conversion Rate)
- Demonstrated ability to build and maintain strong industry relationships, including established networks with creators and talent agencies, to enhance talent discovery and campaign execution
- Strong negotiation and relationship-building skills with creators/influencers and agencies
- Strong organizational skills with high attention to detail and the ability to manage multiple campaigns and a vast volume of creators/influencers at any given time simultaneously
- Excellent communication (full proficiency in English) and interpersonal skills
- Previous experience with Hubspot, Monday, Creator Discovery Tools, Kantata, TikTok Creator Marketplace, and PandaDoc is a plus
Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
Ready to apply?
Apply to Viral Nation Inc.