Viral Nation Inc.
Viral Nation started off as a creator representation agency and has evolved over 10 years into a global leader in social media innovation. In the last two years, Viral Nation has grown 2x in revenue and was recently named one of Canada’s top growing companies by the Globe and Mail’s Report on Business Magazine. This evolution has resulted in a large people transformation, including hiring and scaling quickly, increasing leadership bench strength, and implementing new systems, tools, and programs to support high growth. Our work unites powerful marketing services, AI-driven technology, and creator representation. We are looking for team members to continue to help us grow and to support these three core areas where we provide world-class service to our clients.
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Analytics Lead
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At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
In this pivotal role, you will play a key part in shaping the future of our organization by leveraging data to drive informed decision-making for our clients and us. As an Analytic Lead, you will work collaboratively across departments to extract meaningful patterns, trends, and insights that will guide both our and client strategy. If you are an expert storyteller and thrive in a fast-paced environment, enjoy translating complex data into compelling narratives, and are ready to make a significant impact, we want to hear from you. Join us on the forefront of data-driven innovation and help steer our company towards continued success.
Responsibilities:
- Serve as a senior analytics partner to account, strategy, and executive stakeholders, translating business objectives into scalable, best-in-class measurement frameworks that power social-first and commerce-driven growth.
- Act as the trusted advisor to executive leadership, shaping marketing, retail, and digital investment decisions through clear, data-driven insights tied to revenue impact.
- Own the end-to-end measurement strategy across paid media, influencer, social, and retail media, ensuring a direct and measurable connection between spend and commercial outcomes.
- Forecast and quantify incremental revenue and retail lift across eCommerce and brick-and-mortar partners by developing predictive models that link media investment, influencer engagement, and social performance to sales velocity and conversion.
- Design and operationalize advanced ROI frameworks, including brand lift, sales lift, incrementality testing, multi-touch attribution, and marketing mix modeling to optimize channel mix, budget allocation, and long-term growth.
- Build scalable systems to evaluate influencer effectiveness, content performance, audience growth, and conversion impact, translating insights into creative and platform optimization strategies.
- Identify emerging consumer behavior and digital engagement trends to inform brand strategy, innovation pipelines, and go-to-market planning.
- Lead, mentor, and scale a high-performing analytics team, cultivating a culture of analytical rigor, commercial acumen, and executive-level storytelling.
- Oversee the development of scalable data infrastructure, including structured databases, automated reporting workflows, dashboards, and standardized executive reporting.
Qualifications:
- Extensive experience in marketing, media, or agency environments, with demonstrated ability to apply analytics and research to drive client strategy and business outcomes.
- Bachelor’s or Master’s degree in a relevant field (Social Sciences, Statistics, Data Science, Business Analytics, or related discipline), or equivalent practical experience.
- 7–10+ years of progressive experience in research, analytics, and measurement, with a proven track record of leading complex, high-impact initiatives.
- Advanced expertise in primary and secondary research methodologies, including brand tracking, brand and communications strategy, brand lift studies, regression analysis, Market Mix Modeling, social listening, and digital and site analytics.
- Deep technical proficiency in analytics and BI technologies, including Python and SQL for analysis and data modeling, Google Cloud Platform, BigQuery, and Snowflake for data infrastructure, and BI tools such as Sigma or comparable platforms for scalable reporting and dashboarding.
- Demonstrated ability to architect and optimize analytics workflows, data pipelines, and reporting systems that support automation, scalability, and self-serve insights.
- Strong executive-level communication and collaboration skills, with the ability to translate complex analytical findings into clear, actionable recommendations for both technical and non-technical stakeholders.
- Proven ability to influence cross-functional teams and senior client stakeholders, providing strategic guidance grounded in data, research rigor, and business context.
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
Ready to apply?
Apply to Viral Nation Inc.
Director, Business Intelligence
Share this job
At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
The Director, Business Intelligence will lead enterprise-wide analytics strategy for a major consumer packaged goods (CPG) organization. This role is responsible for building and leading a high-performing team of analysts delivering actionable insights across sales forecasting, retail performance, campaign measurement, and influencer/paid/social strategy optimization.
This leader will serve as a strategic thought partner to Sales, Marketing, Brand, eCommerce, Finance, and Executive Leadership, translating data into commercial growth opportunities, driving ROI, and embedding analytics into core business decision-making. The role combines strategic vision, technical depth, cross-functional leadership, and team development.
Responsibilities:
- Act as a senior analytics partner to client account, strategy, and service teams by translating client objectives into scalable, best-in-class measurement frameworks that support social-first marketing performance.
- Serve as the senior analytics advisor to executive leadership, shaping marketing, retail, and social investment decisions through data-driven insights.
- Elevate analytics from reporting to strategic advantage by synthesizing data into clear narratives that inform brand positioning, channel strategy, and enterprise decision-making.
- Own end-to-end measurement strategy across paid media, influencer, social, and retail media, ensuring clear linkage between investment and revenue outcomes.
- Forecast and quantify incremental revenue and retail lift across eCommerce and offline retail partners by developing predictive models that connect media spend, influencer engagement, and social performance to sales velocity and conversion.
- Design and operationalize robust ROI frameworks, including brand lift studies, sales lift studies, incrementality testing, multi-touch attribution, and marketing mix modeling, translating insights into optimized channel mix and budget allocation.
- Build scalable measurement systems to evaluate influencer effectiveness, content performance, audience growth, and conversion impact, informing creative strategy and platform optimization.
- Identify emerging consumer and digital engagement trends to inform brand strategy, innovation, and go-to-market planning.
- Build, lead, and mentor a high-performing analytics team, fostering a culture of analytical rigor, commercial acumen, and executive-ready storytelling.
- Design and oversee scalable data collection and reporting infrastructure, including structured databases, automated reporting workflows, dashboards, and standardized presentations.
Qualifications:
- Extensive experience in marketing, media, or agency environments, with demonstrated ability to apply analytics and research to drive client strategy and business outcomes.
- Bachelor’s or Master’s degree in a relevant field (Social Sciences, Statistics, Data Science, Business Analytics, or related discipline), or equivalent practical experience.
- 12+ years of progressive experience in research, analytics, and measurement, with a proven track record of leading complex, high-impact initiatives.
- Advanced expertise in primary and secondary research methodologies, including brand tracking, brand and communications strategy, brand lift studies, regression analysis, Market Mix Modeling, social listening, and digital and site analytics.
- Deep technical proficiency in analytics and BI technologies, including Python and SQL for analysis and data modeling, Google Cloud Platform, BigQuery, and Snowflake for data infrastructure, and BI tools such as Sigma or comparable platforms for scalable reporting and dashboarding.
- Demonstrated ability to architect and optimize analytics workflows, data pipelines, and reporting systems that support automation, scalability, and self-serve insights.
- Strong executive-level communication and collaboration skills, with the ability to translate complex analytical findings into clear, actionable recommendations for both technical and non-technical stakeholders.
- Proven ability to influence cross-functional teams and senior client stakeholders, providing strategic guidance grounded in data, research rigor, and business context.
Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
Ready to apply?
Apply to Viral Nation Inc.
Analytics Lead
Share this job
At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
In this pivotal role, you will play a key part in shaping the future of our organization by leveraging data to drive informed decision-making for our clients and us. As an Analytic Lead, you will work collaboratively across departments to extract meaningful patterns, trends, and insights that will guide both our and client strategy. If you are an expert storyteller and thrive in a fast-paced environment, enjoy translating complex data into compelling narratives, and are ready to make a significant impact, we want to hear from you. Join us on the forefront of data-driven innovation and help steer our company towards continued success.
Responsibilities:
- Serve as a senior analytics partner to account, strategy, and executive stakeholders, translating business objectives into scalable, best-in-class measurement frameworks that power social-first and commerce-driven growth.
- Act as the trusted advisor to executive leadership, shaping marketing, retail, and digital investment decisions through clear, data-driven insights tied to revenue impact.
- Own the end-to-end measurement strategy across paid media, influencer, social, and retail media, ensuring a direct and measurable connection between spend and commercial outcomes.
- Forecast and quantify incremental revenue and retail lift across eCommerce and brick-and-mortar partners by developing predictive models that link media investment, influencer engagement, and social performance to sales velocity and conversion.
- Design and operationalize advanced ROI frameworks, including brand lift, sales lift, incrementality testing, multi-touch attribution, and marketing mix modeling to optimize channel mix, budget allocation, and long-term growth.
- Build scalable systems to evaluate influencer effectiveness, content performance, audience growth, and conversion impact, translating insights into creative and platform optimization strategies.
- Identify emerging consumer behavior and digital engagement trends to inform brand strategy, innovation pipelines, and go-to-market planning.
- Lead, mentor, and scale a high-performing analytics team, cultivating a culture of analytical rigor, commercial acumen, and executive-level storytelling.
- Oversee the development of scalable data infrastructure, including structured databases, automated reporting workflows, dashboards, and standardized executive reporting.
Qualifications:
- Extensive experience in marketing, media, or agency environments, with demonstrated ability to apply analytics and research to drive client strategy and business outcomes.
- Bachelor’s or Master’s degree in a relevant field (Social Sciences, Statistics, Data Science, Business Analytics, or related discipline), or equivalent practical experience.
- 7–10+ years of progressive experience in research, analytics, and measurement, with a proven track record of leading complex, high-impact initiatives.
- Advanced expertise in primary and secondary research methodologies, including brand tracking, brand and communications strategy, brand lift studies, regression analysis, Market Mix Modeling, social listening, and digital and site analytics.
- Deep technical proficiency in analytics and BI technologies, including Python and SQL for analysis and data modeling, Google Cloud Platform, BigQuery, and Snowflake for data infrastructure, and BI tools such as Sigma or comparable platforms for scalable reporting and dashboarding.
- Demonstrated ability to architect and optimize analytics workflows, data pipelines, and reporting systems that support automation, scalability, and self-serve insights.
- Strong executive-level communication and collaboration skills, with the ability to translate complex analytical findings into clear, actionable recommendations for both technical and non-technical stakeholders.
- Proven ability to influence cross-functional teams and senior client stakeholders, providing strategic guidance grounded in data, research rigor, and business context.
Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
Ready to apply?
Apply to Viral Nation Inc.
Analyst, Business Intelligence
Share this job
At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
We are seeking an experienced Analyst to join our dynamic Business Intelligence team. The Analyst will play a pivotal role in driving marketing strategies, optimizing campaign performance, and maximizing ROI through advanced analytics and insights generation. This position offers an exciting opportunity for an analytical thinker with a passion for marketing to make a significant impact within our organization.
What You'll Do Here:
- Generate timely and accurate reports to communicate key findings, insights, and performance metrics to stakeholders using both primary and secondary research methods.
- Generate actionable insights and recommendations to enhance marketing strategies and drive business growth.
- Conduct secondary research to support Strategy proposals with data-backed insights
- Develop customized dashboards and presentations using BI tools to facilitate data-driven decision-making.
- Manage and maintain marketing databases, ensuring data accuracy, integrity, and compliance with regulatory standards in collaboration with tech, product, and data engineering teams.
- Contribute to the development and execution of team initiatives aimed at improving processes, methodologies, and capabilities.
- Gather and consolidate data from diverse sources to ensure the team has all necessary information required for accurate analysis.
- Ensure data accuracy, consistency, and integrity through regular data validation and cleansing processes.
- Share knowledge and best practices with colleagues by participating in training sessions, workshops, and internal forums.
- Stay abreast of industry developments and best practices to provide strategic insights and recommendations.
You'll Need To Have:
- Bachelor's degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or a related field; Master's degree preferred.
- 2+ years of experience in marketing analytics, data analysis, or related roles. Marketing agency work experience preferred.
- Experience with DSPs, Paid Media, and social media platforms preferred.
- Experience in brand tracking and Brand Lift research preferred.
- Experience in Google Cloud Platforms and BI tools such as Looker and Looker Studio preferred.
- Proficiency in data analysis tools such as Python, R, SQL, or similar scripting languages.
- Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
- Strong analytical skills with the ability to translate data into actionable insights and recommendations.
- Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical audiences.
- Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Strong attention to detail and a passion for problem-solving and continuous improvement.
Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
Ready to apply?
Apply to Viral Nation Inc.
Director, Business Intelligence
Share this job
At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
The Director, Business Intelligence will lead enterprise-wide analytics strategy for a major consumer packaged goods (CPG) organization. This role is responsible for building and leading a high-performing team of analysts delivering actionable insights across sales forecasting, retail performance, campaign measurement, and influencer/paid/social strategy optimization.
This leader will serve as a strategic thought partner to Sales, Marketing, Brand, eCommerce, Finance, and Executive Leadership, translating data into commercial growth opportunities, driving ROI, and embedding analytics into core business decision-making. The role combines strategic vision, technical depth, cross-functional leadership, and team development.
Responsibilities:
- Act as a senior analytics partner to client account, strategy, and service teams by translating client objectives into scalable, best-in-class measurement frameworks that support social-first marketing performance.
- Serve as the senior analytics advisor to executive leadership, shaping marketing, retail, and social investment decisions through data-driven insights.
- Elevate analytics from reporting to strategic advantage by synthesizing data into clear narratives that inform brand positioning, channel strategy, and enterprise decision-making.
- Own end-to-end measurement strategy across paid media, influencer, social, and retail media, ensuring clear linkage between investment and revenue outcomes.
- Forecast and quantify incremental revenue and retail lift across eCommerce and offline retail partners by developing predictive models that connect media spend, influencer engagement, and social performance to sales velocity and conversion.
- Design and operationalize robust ROI frameworks, including brand lift studies, sales lift studies, incrementality testing, multi-touch attribution, and marketing mix modeling, translating insights into optimized channel mix and budget allocation.
- Build scalable measurement systems to evaluate influencer effectiveness, content performance, audience growth, and conversion impact, informing creative strategy and platform optimization.
- Identify emerging consumer and digital engagement trends to inform brand strategy, innovation, and go-to-market planning.
- Build, lead, and mentor a high-performing analytics team, fostering a culture of analytical rigor, commercial acumen, and executive-ready storytelling.
- Design and oversee scalable data collection and reporting infrastructure, including structured databases, automated reporting workflows, dashboards, and standardized presentations.
Qualifications:
- Extensive experience in marketing, media, or agency environments, with demonstrated ability to apply analytics and research to drive client strategy and business outcomes.
- Bachelor’s or Master’s degree in a relevant field (Social Sciences, Statistics, Data Science, Business Analytics, or related discipline), or equivalent practical experience.
- 12+ years of progressive experience in research, analytics, and measurement, with a proven track record of leading complex, high-impact initiatives.
- Advanced expertise in primary and secondary research methodologies, including brand tracking, brand and communications strategy, brand lift studies, regression analysis, Market Mix Modeling, social listening, and digital and site analytics.
- Deep technical proficiency in analytics and BI technologies, including Python and SQL for analysis and data modeling, Google Cloud Platform, BigQuery, and Snowflake for data infrastructure, and BI tools such as Sigma or comparable platforms for scalable reporting and dashboarding.
- Demonstrated ability to architect and optimize analytics workflows, data pipelines, and reporting systems that support automation, scalability, and self-serve insights.
- Strong executive-level communication and collaboration skills, with the ability to translate complex analytical findings into clear, actionable recommendations for both technical and non-technical stakeholders.
- Proven ability to influence cross-functional teams and senior client stakeholders, providing strategic guidance grounded in data, research rigor, and business context.
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
Ready to apply?
Apply to Viral Nation Inc.
Sr. Analyst, Business Intelligence
Share this job
At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
We are seeking an experienced Senior Analyst to join our dynamic Business Intelligence team. The Senior Analyst will play a pivotal role in driving marketing strategies, optimizing campaign performance, and maximizing ROI through advanced analytics and insights generation. This position offers an exciting opportunity for an analytical thinker with a passion for marketing to make a significant impact within our organization.
What You'll Do Here:
- Lead the development and delivery of strategic reports and insights, translating complex data into actionable recommendations that drive business growth and marketing optimization.
- Conduct advanced analysis and modeling using both primary and secondary research methods to uncover trends, opportunities, and performance drivers.
- Act as a strategic partner to cross-functional teams, providing data-driven recommendations to support key business initiatives and decision-making.
- Develop and optimize sophisticated dashboards and reporting frameworks using BI tools to enable leadership with real-time, actionable insights.
- Ensure data governance and compliance, collaborating with technology, product, and data engineering teams to maintain data integrity and regulatory standards.
- Drive process improvements and innovation, identifying opportunities to enhance analytical capabilities, streamline workflows, and implement best practices.
- Manage and consolidate data from diverse sources, ensuring comprehensive and high-quality inputs for business analysis and strategic planning.
- Provide mentorship and guidance to junior team members, fostering knowledge sharing and skill development across the team.
- Stay ahead of industry trends and emerging technologies, leveraging insights to provide thought leadership and shape future business strategies.
- Lead stakeholder engagements, effectively communicating insights, recommendations, and complex data concepts to non-technical audiences at various organizational levels.
You'll Need To Have:
- Bachelor's degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or a related field; Master's degree preferred.
- 5+ years of experience in marketing analytics, data analysis, or related roles. Marketing agency work experience preferred.
- Experience with DSPs, Paid Media, and social media platforms preferred.
- Experience in executing brand tracking and Brand Lift research preferred.
- Experience in Google Cloud Platforms and BI tools such as Looker and Looker Studio preferred.
- Proficiency in data analysis tools such as Python, R, SQL, or similar scripting languages.
- Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
- Strong analytical skills with the ability to translate data into actionable insights and recommendations.
- Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical audiences.
- Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Strong attention to detail and a passion for problem-solving and continuous improvement.
Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
Ready to apply?
Apply to Viral Nation Inc.
Sr. Analyst, Business Intelligence
Share this job
At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
We are seeking an experienced Senior Analyst to join our dynamic Business Intelligence team. The Senior Analyst will play a pivotal role in driving marketing strategies, optimizing campaign performance, and maximizing ROI through advanced analytics and insights generation. This position offers an exciting opportunity for an analytical thinker with a passion for marketing to make a significant impact within our organization.
What You'll Do Here:
- Lead the development and delivery of strategic reports and insights, translating complex data into actionable recommendations that drive business growth and marketing optimization.
- Conduct advanced analysis and modeling using both primary and secondary research methods to uncover trends, opportunities, and performance drivers.
- Act as a strategic partner to cross-functional teams, providing data-driven recommendations to support key business initiatives and decision-making.
- Develop and optimize sophisticated dashboards and reporting frameworks using BI tools to enable leadership with real-time, actionable insights.
- Ensure data governance and compliance, collaborating with technology, product, and data engineering teams to maintain data integrity and regulatory standards.
- Drive process improvements and innovation, identifying opportunities to enhance analytical capabilities, streamline workflows, and implement best practices.
- Manage and consolidate data from diverse sources, ensuring comprehensive and high-quality inputs for business analysis and strategic planning.
- Provide mentorship and guidance to junior team members, fostering knowledge sharing and skill development across the team.
- Stay ahead of industry trends and emerging technologies, leveraging insights to provide thought leadership and shape future business strategies.
- Lead stakeholder engagements, effectively communicating insights, recommendations, and complex data concepts to non-technical audiences at various organizational levels.
You'll Need To Have:
- Bachelor's degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or a related field; Master's degree preferred.
- 5+ years of experience in marketing analytics, data analysis, or related roles. Marketing agency work experience preferred.
- Experience with DSPs, Paid Media, and social media platforms preferred.
- Experience in executing brand tracking and Brand Lift research preferred.
- Experience in Google Cloud Platforms and BI tools such as Looker and Looker Studio preferred.
- Proficiency in data analysis tools such as Python, R, SQL, or similar scripting languages.
- Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
- Strong analytical skills with the ability to translate data into actionable insights and recommendations.
- Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical audiences.
- Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Strong attention to detail and a passion for problem-solving and continuous improvement.
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
Ready to apply?
Apply to Viral Nation Inc.