Valtech
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Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.
The opportunity
At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.
We are proud of:
- The work we do and the innovation we drive
- Our values of share, care and dare
- A workplace culture that fosters creativity, diversity and autonomy
- Our borderless, global framework, which enables seamless collaboration
The role
Please note, we are only accepting applicants from the provinces of Ontario and Québec for this role. For Québec-based candidates, fluency in English is necessary because the position entails collaboration with teams based in the rest of Americas and occasionally in Europe.
As a Performance Media Manager, you lead digital-first media strategy and execution for complex client engagements. You bring 6-8 years of experience in digital media planning and buying, ideally within an omni-channel agency environment.
This role is ideal for someone who blends hands-on activation expertise with strategic thinking and thrives in a consultative, fast-evolving environment, including a strong curiosity and motivation to leverage AI-enabled tools and approaches to work smarter, faster, and more effectively.
Reporting to Paid Media leadership, this position plays a critical role in bridging strategy and execution, managing up by supporting media leads with insights, performance storytelling, and proactive recommendations, while managing down by guiding day-to-day planning, buying, and optimization across accounts. You’ll also provide omnichannel support across integrated programs, helping connect paid digital media with broader experience, creative, strategy, and analytics efforts.
The Performance Media Manager is responsible for planning, activating, optimizing, and scaling performance-driven media programs across paid digital channels, while collaborating closely with strategy, creative, analytics, and client teams to ensure media is fully aligned with business objectives, customer experience goals, and continuously improved through data and intelligent automation.
You will thrive in this role if you are:
- A curious problem solver who challenges the status quo
- A collaborator who values teamwork and knowledge-sharing
- Excited by the intersection of technology, creativity and data
- Experienced in Agile methodologies and consulting
Role responsibilities
Media Strategy & Planning
- Lead digital media planning across paid search, paid social, programmatic display, video, and emerging platforms.
- Translate client business objectives into full funnel, performance-driven media strategies.
- Develop audience-led plans leveraging insights, testing frameworks, and emerging AI-supported planning or forecasting tools.
- Present media plans, rationale, and performance insights to internal teams and clients with clarity and confidence.
- Evaluate media opportunities, negotiate rates/added value, and maintain strong relationships with vendors and platforms.
Media Buying & Activation
- Negotiate with digital media partners and platforms to evaluate opportunities, secure strong placements, and support campaign performance.
- Execute and oversee hands-on campaign activation, optimization, and budget pacing across platforms such as Google, Meta, Amazon, TikTok, DV360, and/or the trade Desk.
- Identify opportunities to test new channels, partners, formats, and betas, and AI- enabled capabilities where appropriate.
- Leverage automation, AI-driven bidding and targeting features within platforms to enhance speed, precision, and scalability.
- Collaborate with creative, account, and analytics teams to ensure cohesion across campaign deliverables.
Measurement & Optimization
- Own ongoing optimization, performance analysis, and insight development across channels.
- Partner with analytics and data teams to ensure accurate tracking, reporting, and attribution.
- Clearly communicate results and recommendations grounded in data and business impact.
- Utilize AI-supported analytics, modeling, or optimization tools to uncover patterns, inform recommendations, and accelerate decision-making.
Client Leadership
- Serve as a senior digital media POC for clients, providing day-to-day strategic guidance while aligning closely with Paid Media Leadership across media,
- measurement, and performance.
- Deliver high-quality client service by producing timely, well-structured media outputs—including media plans, strategic perspectives, and performance nsights—that support clear decision-making.
- Collaborate cross functionally with creative, experience, strategy, and data teams to support integrated, experience-led solutions.
- Mentor junior planners and buyers, raising the bar on media excellence across the practice.
- Helping elevate media best practices and encouraging thoughtful adoption of new tools and technologies, including AI.
- Confidently present media strategies, performance insights, and recommendations to clients.
Must have qualifications
To be considered for this role, you must meet the following essential qualifications:
- 6-8 years of experience in digital media planning and buying, ideally within an omni-channel agency environment.
- Strong, hands-on expertise across paid digital channels (paid social, display, programmatic, online video, search); familiarity with traditional channels is a plus.
- Proven experience managing and optimizing multi-channel budgets
- Working knowledge of tracking methodologies, measurement tools, and ad ops fundamentals.
- Experience partnering with analytics and data teams on dashboards, reporting, and measurement.
- Comfort using data to guide decisions, recommendations, and storytelling
- Strong client facing communication and presentation abilities.
- Familiarity with AI powered marketing, analytics, or productivity tools, and enthusiasm for exploring emerging technologies that enhance accuracy, efficiency and performance.
- Ability to work independently while contributing to a highly collaborative team culture.
Commitment to reaching all kinds of people
We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.
The benefits
This is a full-time position based in Toronto, Canada. The offered salary range is 80,000 - 110,000 CAD annually, depending on experience and location.
Valtech offers a comprehensive benefits package effective after three months of continuous service:
- A comprehensive insurance plan, where you can choose the module that best suits your needs—Gold, Silver, or Bronze. The employer may contribute up to 80% of your coverage depending on the selected module. This plan includes short- and long-term disability coverage.
- Dialogue via Sun Life provides virtual healthcare services, allowing you to consult with a healthcare professional for emergencies, prescription renewals, and more. You also have access to the Employee and Family Assistance Program, as well as a complete mental health support program.
- A $500 Personal Spending Account, which can be used for healthcare reimbursements, gym memberships, public transit passes, office supplies, or contributions to your RRSP through Valtech.
- A retirement plan where Valtech will match 100% of your RRSP contributions through a Deferred Profit Sharing Plan (DPSP), up to a maximum of 4%. You can start contributing to your RRSP immediately, and to the DPSP after 3 months. The vesting of the DPSP will be after a 24 months of service.
- Access to a flexible vacation under Valtech's policy to support your work-life balance, with 5 days available during your probation period and a prorated amount calculated for the remainder of the year.
- Personal Technology Reimbursement – $30/month for every employee-offered on day 1.
- We close during the winter holidays and offer flexible scheduling throughout the year, so you can enjoy those sunny Friday afternoons—provided your weekly hours are completed.
Your application process
Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps. Your CV should cover key information on relevant experiences and expertise. We do not require information such as age, gender, marital status, or a headshot in your application. We review all candidates based on skills, experience, and potential.
⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses.
We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.
About Valtech
Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.
At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.
At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.
Are you ready to create what’s next? Join us.
Ready to apply?
Apply to Valtech
Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.
The opportunity
At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.
We are proud of:
- The work we do and the innovation we drive
- Our values of share, care and dare
- A workplace culture that fosters creativity, diversity and autonomy
- Our borderless, global framework, which enables seamless collaboration
The role
We are seeking a Senior Data Engineer with a strong background in data engineering, ideally with hands-on experience in Google Cloud Platform (GCP) services such as Pub/Sub, Dataflow, and BigQuery. The ideal candidate will have solid proficiency in SQL and Python, along with familiarity in moving and transforming data across cloud-based data zones and streaming pipelines (ETL/ELT). Comfort with cloud services, data management, automation tools, and real-time data processing is essential.
Role responsibilities
- Demonstrate deep knowledge of the data engineering domain to build and support non-interactive (batch, distributed) & real-time, highly available data pipelines
- Build fault-tolerant, self-healing, adaptive, and highly accurate data computational pipelines
- Provide consultation and lead the implementation of complex programs
- Develop and maintain documentation relating to all assigned systems and projects
- Tune queries running over billions of rows of data running in a distributed query engine
- Perform root cause analysis to identify permanent resolutions to software or business process issues
- Implement and maintain dbt transformation models, CI pipelines, and data contracts for curated campaign, ad group, keyword, audience, and landing-page marts.
- Build and monitor data quality gates (Great Expectations and reconciliation checks) and freshness SLOs.
- Optimize BigQuery cost and performance using query tuning, storage design, and reservation strategy.
- Implement platform hardening controls including retries, dead-letter queues, DR runbooks, and support for VPC-SC and DLP validation.
Must have qualifications
To be considered for this role, you must meet the following essential qualifications:
- Strong expertise in:
- Python - for building data pipelines, processing tasks, and automation
- SQL - Advanced SQL capabilities (nested fields, analytic functions).
- Hands-on experience with Core GCP Data Stack:
- BigQuery: Expert-level SQL, performance tuning, and specifically BigQuery for advanced SQL, performance tuning, partitioning and clustering strategy, and production-grade curated marts and feature tables; working knowledge of BQML for scoring and evaluation in analytics workflows.
- Dataflow (Apache Beam)
- Strong proficiency in building reliable batch and incremental pipelines for GA4/Google Ads data into BigQuery, with streaming patterns (windowing/watermarks/triggers) used when near-real-time alerting is required.
- Pub/Sub: Experience with event-driven architecture and message queuing.
- Hands-on experience with Visualization & BI:
- Looker Core – Advanced proficiency in LookML (not just drag-and-drop), including derived tables, explores, and Liquid syntax.
- Semantic Modeling: Develop robust LookML models to create a trusted layer of data governance, ensuring metrics are consistent across the organization.
- Dashboard Creation: Design intuitive, high-impact dashboards in Looker for two distinct audiences: Operational teams (paid search performance monitoring, anomaly triage, and optimization workflows) and Executives (ROAS, conversion efficiency, budget pacing, and channel contribution reporting).
- Ability to independently own workstreams while collaborating closely with data science, analytics, and engineering peers in agile delivery.
- Advanced English skills
Nice to have qualifications
- Google Cloud Professional Data Engineer certification
- Google Professional Machine Learning Engineer certification
- Google Cloud Professional Cloud Architect certification
- Bachelor’s or Master’s degree in a quantitative or technical field (e.g., Computer Science, Engineering, Statistics)
- Working knowledge of cloud architecture components in GCP
- Proficiency in Big Data environments and tools such as Spark, Hive, Impala, Pig, etc.
- Proficiency in Terraform
- Familiarity with front and back-end web application stacks and frameworks, and API design and usage (REST/GraphQL)
- Experience leading and managing technical data/analytics/machine learning projects
- Experience supporting data products consumed by conversational analytics surfaces (BigQuery/Looker query routing, audit logging, and row-level access patterns).
If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.
Commitment to reaching all kinds of people
We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.
Your application process
Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps. Your CV should cover key information on relevant experiences and expertise. We do not require information such as age, gender, marital status, or a headshot in your application. We review all candidates based on skills, experience, and potential.
⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses.
We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.
About Valtech
Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.
At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.
At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.
Are you ready to create what’s next? Join us.
Ready to apply?
Apply to Valtech
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