Twenty First Group

Twenty First Group

GROUNDBREAKING
SPORTS
INTELLIGENCE
Driving sporting success and unlocking commercial value.


SHAPE TOMORROW(TODAY)

We love sport and recognise the extraordinary impact it can have on people’s lives. That’s why we are working with our forward-thinking partners to drive sporting success and ignite the passion of fans. Together, we’re on a mission to make a lasting, positive impact in sport.


•SINCE 2013

Founded in 2013, our original focus was football (21st Club) and golf (15th Club). We are now adapting our know-how to other sports. In 2021 we became Twenty First Group – global leaders in B2B sports intelligence.

HOW WE SHOW UP_
Our values:

To do the best job for you, we demand a lot of our people. These are the behaviours and skills we particularly value in our teammates and partners.
  • Positivity
  • Curiosity
  • Unity
  • Integrity


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