Position Summary

TripleLift is evolving into the Creative SSP, delivering measurable outcomes through orchestration of creative, supply, audience, and intelligence. To bring this positioning to market and drive measurable growth, we are seeking a Senior Director, Revenue Marketing to lead our global demand and pipeline engine.

This is a senior marketing leadership role with direct accountability for revenue impact. The Head of Revenue Marketing will own the strategy, execution, and operational infrastructure required to influence pipeline, accelerate opportunities, and contribute to closed-won revenue across North America and International markets.

This leader will oversee events, sponsorships, paid media, social, ABM, lifecycle marketing, and marketing operations, ensuring full alignment with Sales and Executive Leadership. The role requires both strategic vision and operational rigor.

Key Responsibilities

1. Revenue & Pipeline Ownership

• Own marketing’s contribution to pipeline creation, pipeline influence, and closed-won revenue.
• Develop and execute a full-funnel revenue marketing strategy aligned to company revenue targets.
• Establish clear KPIs tied to account journey progression and sales impact.
• Provide weekly and quarterly reporting to ELT on performance and pipeline contribution.
  
  

2. Account-Based Marketing (ABM) Leadership

• Lead and scale a tiered ABM strategy aligned to sales books and regional growth goals.
• Drive in-market and out-market campaign orchestration across channels.
• Operationalize dynamic segmentation and account-level personalization.
• Ensure marketing supports both conversion (active pipeline) and long-term nurture.
• Continuously refine attribution logic and journey-stage tracking in Salesforce.
  
  

3. Events & Sponsorship Strategy

• Develop and lead the global events strategy, including:
  
  
• Industry tentpoles
• Owned executive experiences
• Field marketing initiatives
• Strategic sponsorships
  
  
• Align event targeting to priority account tiers.
• Integrate event engagement into account journey progression.
• Establish clear ROI measurement tied to pipeline impact.
• Lead post-event nurture strategies across paid, social, email, and direct mail.
  
  

4. Paid Media & Social Strategy

• Oversee paid social, digital media, and emerging B2B channel investments.
• Build campaigns aligned to account journey stage and regional priorities.
• Drive ongoing optimization using engagement, cost efficiency, and pipeline impact metrics.
• Balance precision targeting with scalable reach.
• Ensure creative testing and segmentation strategies improve performance over time.
  
  

5. Marketing Operations & Revenue Intelligence

• Lead marketing operations, ensuring infrastructure supports scale and automation.
• Eliminate manual segmentation and disconnected workflows.
• Integrate cross-channel signals into Salesforce for real-time account visibility.
• Optimize and evaluate the marketing technology stack.
• Develop closed-loop reporting that ties marketing activity to revenue outcomes.
• Establish scalable processes for data enrichment, audience management, and attribution.
  
  

6. Sales Alignment & Enablement

• Partner closely with the CRO and regional sales leaders to align on:
  
  
• Target account lists
• Pipeline coverage expectations
• Campaign priorities
• Regional revenue goals
  
  
• Support live opportunities through digital sales rooms, personalized materials, and coordinated campaigns.
• Ensure marketing visibility into sales forecasts and active opportunities.

7. Team Leadership & Organizational Development

• Lead and develop a high-performing team across:
  
  
• Events and field marketing
• Paid media
• Social
• Marketing operations
  
  
• Establish performance metrics tied to pipeline and revenue.
• Foster strong cross-functional collaboration with Product Marketing, Sales, and Executive Leadership.
• Build a culture of accountability, experimentation, and measurable impact.

Success Metrics (12-Month Outcomes)

• Demonstrable marketing influence on pipeline and closed-won revenue.
• Majority of target accounts entering reached or engaged journey stages each quarter.
• Increased conversion from engaged accounts to open pipeline.
• Reduced manual workflows through automation and improved systems integration.
• Clear quarterly campaign themes aligned to revenue priorities.
• Measurable pipeline contribution from events and sponsorships.

Qualifications

• 12–15+ years of experience in B2B revenue marketing, demand generation, or growth leadership.
• Experience within AdTech, MarTech, SaaS, or media platforms preferred.
• Deep expertise in ABM strategy and execution.
• Strong Salesforce and marketing automation fluency.
• Proven experience building attribution models and revenue reporting frameworks.
• Demonstrated ability to align marketing strategy directly to sales targets.
• Experience leading events and field marketing programs tied to pipeline.
• Strong executive communication and presentation skills.

Leadership Competencies

• Revenue-first mindset with strong business acumen.
• Analytical and data-driven decision maker.
• Operationally disciplined with systems thinking.
• Collaborative leader who builds strong cross-functional partnerships.
• Strategic thinker capable of translating positioning into measurable growth.
• Comfortable operating in a fast-paced, evolving environment.

Why This Role Matters

TripleLift is at a critical inflection point. As we scale our Creative SSP positioning and global growth strategy, marketing must serve as a measurable revenue driver, not just a brand function.

The Senior Director, Revenue Marketing, will architect and operate the engine that connects narrative to pipeline, pipeline to revenue, and strategy to execution. This role is central to achieving our growth ambitions and building a modern, accountable marketing organization.

Role Overview

TripleLift is evolving from a media platform into an intelligence-powered growth engine. As AI reshapes how brands plan, buy, optimize, and measure media, we are embedding intelligence across creative, curation, targeting, activation, and measurement.

We are hiring a Director of Product Marketing to lead how we bring AI-powered products to market.

This leader will define positioning, packaging, and go-to-market strategy for AI-driven solutions across CTV, video, native, retail media, and emerging formats. They will translate complex machine learning, predictive models, and automation capabilities into clear business outcomes for brands, agencies, and publishers.

This is a high-impact, revenue-facing role at the center of Product, Sales, and Marketing.

What You’ll Own

AI Product Positioning & Messaging
- Lead positioning for AI-driven capabilities across predictive audience modeling, intelligent curation, creative optimization, automation, and AI-powered planning and measurement.
- Translate technical capabilities into clear business value.
- Develop differentiated messaging versus legacy platforms and point solutions.

AI GTM Strategy & Launch Leadership
- Own end-to-end GTM for AI-led launches.
- Define ICP, use cases, buyer personas, and packaging strategy.
- Align launches to quarterly pipeline goals across regions.

Revenue Alignment & Pipeline Impact
- Partner with ABM and Demand Gen to ensure messaging supports in-market and out-market campaigns.
- Align messaging to account journey stages.
- Build enablement materials that support high-value, complex deals.

Sales Enablement for Intelligent Solutions
- Develop narratives that demonstrate how AI reduces waste, improves performance, and accelerates activation.
- Build competitive battlecards.
- Integrate AI positioning into enterprise sales motions.

Thought Leadership in AI-Driven Advertising
- Shape POV on how AI is transforming media buying, CTV monetization, retail media, and creative performance.
- Develop content optimized for AI-influenced search and buyer behavior.

Cross-Functional Intelligence Layer
- Act as connective tissue between Product, Engineering, Sales, ABM, and MOPs.
- Help operationalize account intelligence within marketing and sales workflows.

What Success Looks Like

- AI-driven products have clear, differentiated positioning.
- Sales confidently articulates intelligence-driven value.
- AI launches are aligned to measurable pipeline impact.
- Marketing campaigns are powered by intelligent segmentation.
- TripleLift is recognized as a leader in applied AI for media.

Ideal Experience

- 8–12+ years in Product Marketing within AdTech, MarTech, AI SaaS, or media platforms.
- Experience marketing machine learning, automation, or predictive modeling products.
- Strong technical fluency with ability to translate complexity.
- Experience supporting enterprise sales cycles.
- Proven track record launching complex AI-driven solutions.

Leadership Traits

- Strategic storyteller.
- Technically credible.
- Revenue-oriented.
- Operationally strong.
- Cross-functional leader.

Why This Role Matters Now

Marketing is expected to support significant pipeline targets across regions. ABM has matured into a measurable revenue engine. To scale that impact, we need product marketing that can translate AI capabilities into economic value, fuel ABM with differentiated messaging, and help Sales win complex, intelligence-driven deals.