About ThriveCart:

ThriveCart is the leading no-code sales platform for digital course creators, coaches, entrepreneurs, and online businesses looking to boost revenue, drive conversions, and scale audiences. ThriveCart powers over 65,000 businesses and 12 million enrolled students, generating over $2 billion in annual sales. The platform provides all the tools businesses need to create high-converting checkout experiences, manage powerful affiliate campaigns, and deliver seamless student experiences with its built-in learning management system, Learn/Learn+.

Location:

Hybrid (London)

Job Overview:

We’re seeking a data-driven and creative Paid Ads Marketing Specialist to manage and optimize our paid media campaigns across Google, Meta, and other key ad platforms. This role will be responsible for generating profitable sales. You’ll work closely with external agencies, the wider marketing and creative teams to execute high-impact campaigns that directly contribute to revenue growth.

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other relevant platforms.
• Conduct in-depth keyword research, audience targeting, A/B testing, and performance analysis to maximize ROI.
• Collaborate with agencies, copywriters and designers to create compelling ad creatives and landing pages that convert.
• Creating new sales funnels to sell various products we operate.
• Monitor and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and reporting dashboards.
• Identify new advertising opportunities and emerging trends to keep campaigns competitive and innovative.
• Continuously refine bidding strategies, budget allocations, and targeting parameters to improve efficiency and effectiveness.
• Ensure full funnel alignment between ad campaigns, landing experiences, and conversion goals.
• Stay current with platform updates, algorithm changes, and PPC best practices.

Required Skills:

• 5+ years of experience managing paid ad campaigns, preferably in a SaaS or e-commerce environment.
• Experience of using AI Agents and implementing and building AI tools and Agents
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Relevant certifications (e.g., Google Ads, Meta Blueprint) are highly valued and may be considered in place of a formal degree.
• Equivalent practical experience in paid media or digital marketing will also be considered.
• Proven track record of zero to one with paid media spend, executing creative campaigns
• Strong analytical skills with experience using tools like Google Analytics, Google Tag Manager, Looker Studio, or similar.
• Deep understanding of conversion tracking, attribution models, and performance optimization.
• Experience with landing page optimization and CRO principles.
• Excellent attention to detail, organization, and time management.
• Self-starter with a growth mindset and the ability to thrive in a fast-paced remote team.

Learn More About ThriveCart:

Our team thrives on collaboration, innovation, and continuous growth. We foster an open environment with regular knowledge-sharing sessions and encourage active participation in shaping the platform. Our values include:

• Commit to Excellence – We believe in delivering high-quality work and continuous improvement.
• User-Focused Problem Solving – Every design should contribute to solving a real problem for our users.
• Team Collaboration – We work better together, valuing input from every team member.
• Growth Mindset – We embrace challenges as opportunities to learn and grow.

Job Overview:

As Community and Brand Manager, you’ll be the guardian and amplifier of the ThriveCart brand while owning the day-to-day health, engagement, and communication within our community.

This is a proactive role - not reactive moderation. You will ensure ThriveCart looks, sounds, and feels unmistakably ThriveCart everywhere it shows up - while consistently providing updates, sharing timelines and key dates, surfacing important product and company news, and ensuring members feel heard, supported, and excited to be part of ThriveCart.

You will be the voice of the brand inside the community and across key touchpoints - translating internal updates into clear, friendly, and trustworthy communication for our customers.

This role blends strategy and execution: part brand steward, part community leader.

You’ll work closely with marketing, product, support, content, design, and leadership to ensure alignment, clarity, and consistency across every channel.

Key Responsibilities:

Community Engagement

• Actively manage and engage with the ThriveCart community on a daily basis
• Foster a welcoming, helpful, and professional environment aligned with ThriveCart’s brand values
• Encourage meaningful discussion, participation, and peer-to-peer support
• Consistently share product updates, roadmap highlights, timelines, and key dates with the community
• Translate internal information into clear, customer-friendly posts
• Ensure the community is always informed — no silence, no ambiguity
• Serve as the voice of ThriveCart within the community
• Communicate with clarity, empathy, and confidence, even during sensitive or high-traffic moments
• Plan, host, and moderate webinars, tech-ins, and community sessions
• Coordinate agendas, speakers, and follow-ups to ensure smooth execution
• Engage attendees during live sessions and drive post-event discussion
• Support affiliate communications within the community, sharing updates and acting as liaison when needed
• Gather feedback, questions, and sentiment from the community
• Surface recurring themes, concerns, and opportunities to internal teams
• Advocate for the community while aligning with company goals

Brand Ownership & Governance

• Serve as the day-to-day brand guardian for all community-facing content, ensuring every post, reply, announcement, and engagement touchpoint consistently reflects ThriveCart's voice, tone, and messaging standards.
• Apply ThriveCart's brand guidelines when creating and publishing community content across all platforms, including forums, social channels, and member communications — no content goes out that isn't on-brand.
• Review and provide brand feedback on community-generated campaigns, partner spotlights, and user-submitted content before publication.
• Maintain a working knowledge of ThriveCart's brand guidelines and flag inconsistencies or drift when spotted across community channels, escalating where needed.
• Support product launches and campaigns by crafting community announcements and engagement content that aligns with the broader campaign messaging and brand positioning.
• Monitor community sentiment and member feedback to surface insights that inform how ThriveCart's brand voice is landing — and where it could be clearer, warmer, or more differentiated.

Cross-Functional Collaboration & Alignment

• Work closely with product, support, marketing, and leadership teams
• Coordinate announcements, launches, and updates to ensure alignment and accuracy
• Balance creativity with commercial and customer goals
• Ensure campaigns and community messaging are consistent and feel cohesive and strategically aligned

Required Skills

• Exceptional written communication skills with the ability to simplify complex information
• Strong understanding of brand strategy, positioning, and storytelling
• Strong sense of brand voice, tone, and audience awareness
• Proven experience maintaining and scaling a brand across multiple channels
• Experience managing and growing online communities
• High attention to detail with a strong eye for consistency and quality
• Highly organized, proactive, and comfortable owning communication without being prompted
• Naturally engaged, visible, and responsive
• Calm, thoughtful, and confident under pressure
• Confident giving feedback while collaborating respectfully
• Ability to balance creativity with commercial impact
• Demonstrated experience using AI tools (such as ChatGPT, Claude, or Gemini) to meaningfully improve day-to-day productivity, including drafting, research, analysis, and workflow automation
• Hands-on experience designing and deploying AI agents to automate repeatable tasks, with the ability to identify where AI can reduce manual effort and implement solutions independently.

Experience and Education

• Bachelor’s degree in Marketing, Communications, Branding, Business, or a related field (or equivalent practical experience)
• 3–5+ years of experience in brand, community, marketing, or communications roles (SaaS or digital products strongly preferred)
• Hands-on experience managing brand standards across web, product, campaigns, social, email, and community platforms
• Proven experience communicating updates, timelines, or announcements to a customer audience
• Experience moderating or leading an online community (SaaS, ecommerce, or creator-focused products strongly preferred)

Location: UK, London/Hybrid

Salary: 40k pa GBP/ $55k pa - 45k GBP/$62k pa

Learn More About ThriveCart:

Our team thrives on collaboration, innovation, and continuous growth. We foster an open environment with regular knowledge-sharing sessions and encourage active participation in shaping the platform. Our values include:

• Commit to Excellence – We believe in delivering high-quality work and continuous improvement.
• User-Focused Problem Solving – Every design should contribute to solving a real problem for our users.
• Team Collaboration – We work better together, valuing input from every team member.
• Growth Mindset – We embrace challenges as opportunities to learn and grow.

About ThriveCart:

ThriveCart is the leading no-code sales platform for digital course creators, coaches, entrepreneurs, and online businesses looking to boost revenue, drive conversions, and scale audiences. ThriveCart powers over 65,000 businesses and 12 million enrolled students, generating over $2 billion in annual sales. The platform provides all the tools businesses need to create high-converting checkout experiences, manage powerful affiliate campaigns, and deliver seamless student experiences with its built-in learning management system, Learn/Learn+.

Location:

Hybrid (London) 3 days in office and 2 days working from home

Job Overview:

We are looking for a hands-on Growth Marketing Manager who blends creative instinct with analytical rigour. You will own the entire funnel — from first touch to paid conversion — and use AI, data, and experimentation to find and scale what works. This is a builder role that requires genuine ownership, not agency management.

Key Responsibilities:

AI Agent Design & Build

• Design, build, and deploy AI agents that automate key marketing team functions and customer lifecycle touchpoints, including lead nurturing and churn signal detection.
• Work hands-on with LLMs and workflow automation tools to reduce manual lift across the team and increase marketing throughput.
• Identify repetitive or bottlenecked marketing processes and systematically replace them with intelligent, scalable automation.

Full-Funnel Experimentation

• Design and execute structured tests across marketing channels, landing pages, and email sequences to optimise conversion rates from Visitor to Free to Paid.
• Build and maintain a disciplined experimentation cadence, documenting hypotheses, results, and learnings so the team compounds knowledge over time.
• Prioritise and scale winning experiments quickly, shutting down underperformers without hesitation.

Content-Led Acquisition

• Collaborate with the content team to shift ThriveCart's marketing from feature-led to value-led, teaching customers how to build better checkout flows, increase conversions, and grow revenue.
• Drive organic traffic growth including visibility across LLM search surfaces such as ChatGPT, Perplexity, and Claude as part of a modern SEO strategy.
• Develop content briefs and distribution strategies that educate, build trust, and create durable acquisition flywheels.

Data-Driven Growth Insights

• Analyse user behaviour data to identify where potential customers are dropping off across the funnel and implement targeted interventions to plug the leaks.
• Own the growth dashboard, tracking key metrics weekly and translating data into clear, actionable recommendations for the wider team.
• Apply growth techniques and UX improvements grounded in data, not instinct alone.

Lifecycle Marketing & Activation

• Build and optimise automated email and in-app messaging workflows that guide free users toward the features most correlated with activation and long-term retention.
• Identify the in-product behaviours that predict conversion and build sequences that drive users toward them systematically.
• Continuously measure, iterate, and improve lifecycle flows based on open rates, click-through rates, and downstream conversion data.

Viral Loops & Referral Programs

• Develop, launch, and iterate on referral and incentive programs that turn ThriveCart customers into active advocates who bring in their colleagues and teams.
• Design referral mechanics, test incentive structures, and measure the compounding effect on acquisition cost and growth rate.
• Identify natural sharing moments in the product and customer journey and build viral loops that feel organic rather than forced.

Market & Competitive Intelligence

• • Maintain an always-on view of competitor moves, pricing shifts, and emerging trends in the checkout and creator economy space.
  • Translate intelligence into positioning recommendations that keep ThriveCart clearly differentiated.
  • Brief the product and leadership teams regularly on market signals that should influence roadmap or go-to-market strategy.

Required Skills:

• Proven track record of owning and improving funnel conversion metrics end-to-end.
• Hands-on experience building or deploying AI agents, automation workflows, or LLM-powered tooling for marketing use cases.
• Strong command of experimentation methodology including A/B testing, statistical significance, and decision-making from data.
• Excellent project management and organizational skills
• Ability to manage multiple channels and stakeholders simultaneously
• Clear, confident communicator with strong written and verbal skills
• Data-driven decision maker with strong reporting capabilities
• Result-oriented mindset

Experience and Education:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in marketing roles, preferably within SaaS, ecommerce, or digital products
• Experience in product marketing or go-to-market strategy
• Experience working in fast-paced, growth-oriented environments

Learn More About ThriveCart:

Our team thrives on collaboration, innovation, and continuous growth. We foster an open environment with regular knowledge-sharing sessions and encourage active participation in shaping the platform. Our values include:

• Commit to Excellence – We believe in delivering high-quality work and continuous improvement.
• User-Focused Problem Solving – Every design should contribute to solving a real problem for our users.
• Team Collaboration – We work better together, valuing input from every team member.
• Growth Mindset – We embrace challenges as opportunities to learn and grow.