We are seeking a highly skilled Programmatic Trader with deep expertise in B2B advertising and hands-on mastery of The Trade Desk (TTD). In this role, you will design, activate, and optimize programmatic campaigns that drive measurable outcomes for complex B2B audiences. You will play a critical part in evolving our media strategy, partnering closely with Marketing, Analytics, Sales, and Product teams to deliver performance-focused growth. 

This is an ideal opportunity for someone who thrives at the intersection of data, creativity, and technology - and wants to shape best-in-class B2B programmatic experiences. 

What You’ll Do 

Campaign Strategy & Planning 

• Partner in developing full-funnel programmatic media strategies optimized for B2B buying cycles, including short-term ABM objectives and long consideration paths. 

• Translate business and marketing goals into effective campaign architectures within TTD (audience, placements, bidding, pacing, frequency, optimizations). 

• Own audience sizing and performance modeling. 

• Collaborate with cross-functional teams to align programmatic media with broader omnichannel initiatives (paid social, search, content syndication, etc.). 

Execution & Optimization 

• Build and manage campaigns end-to-end in The Trade Desk, including audience onboarding, custom bidding strategies, PMP/PG deals, and creative trafficking. 

• Leverage TTD tools (Koa, cross-device graph, Data Marketplace, CTV buying capabilities, etc.) to maximize efficiency and performance. 

• Optimize daily against KPIs such as pipeline contribution, ARR impact, CPL, CPCV, CPA, CVR, and account engagement metrics. 

• Troubleshoot delivery issues, pacing, bid anomalies, and pixel fires with speed and accuracy. 

• Act as programmatic innovation expert on team, keeping up to date on competitive DSP capabilities, new products in-market, and B2B tools 

• Push the limits of and troubleshoot TTD platform, representing best-in-class B2B execution 

Data, Analytics & Reporting 

• Use data-driven insights to inform optimizations, creative recommendations, and targeting enhancements. 

• Build dashboards and performance reports that clearly communicate outcomes to stakeholders (marketing, sales, leadership). 

• Analyze audience behavior, impression quality, path-to-conversion, and channel attribution to refine strategy. 

• Simplify complex performance insights to demonstrate how programmatic is driving both marketing and commercial growth goals. 

Partnership & Collaboration 

• Work closely with Sales and Client Services to align programmatic efforts to account-based strategies and named-account lists. 

• Partner with creative and campaign teams on messaging variations, ad formats, media testing frameworks, and personalization strategies. 

• Inspire and support Global programmatic teams by demonstrating NAMER-first innovation and performance. 

• Maintain strong relationships with platform reps, publishers, and data partners to bring forward innovations and betas. 

Who you are: 

• 5+ years hands-on experience in programmatic trading, ideally within B2B or enterprise-focused environments. 

• Deep knowledge of The Trade Desk, including campaign setup, optimization levers, bulk editing, data integrations, and troubleshooting. 

• Experience activating ABM campaigns and working with CRM or marketing automation systems (e.g., Salesforce, HubSpot, Marketo). 

• Strong analytical skills with the ability to translate complex data into insights and actionable recommendations. 

• Proficiency with pixel tracking, brand safety tools, verification vendors, and programmatic measurement (IAS, Moat, DV, etc.). 

• Understanding of DSP/SSP mechanics, auction dynamics, and identity solutions (UID2, cookies, cross-device, etc.). 

• Exposure to CTV, DOOH, Native, OLV, Display and Audio channels. 

• Experience within an ad tech company, digital agency, or SaaS environment. 

• Exceptional attention to detail, project management skills, and the ability to balance multiple priorities. 

• Knowledge of the B2B Data Ecosystem (both large players and new entrants) 

• Familiarity with other B2B software like DemandBase and SixthSense 

• Knowledge of SQL, GA4, or BI tools (Looker, Tableau) is a plus. 

Why Join Us 

• Work at the forefront of programmatic innovation in the B2B space. 

• Collaborate with a talented team in a fast-growing, tech-forward environment. 

• Opportunities for professional development, certifications, and DSP/tech training. 

• Competitive compensation, benefits, and flexible work options. 

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

The Trade Desk’s APAC Marketing team plays a key role in driving demand generation, brand engagement, and marketing impact across the region. We are seeking an APAC Campaign Operations & North Asia Marketing Manager to support campaign execution across APAC while also leading North Asia focused marketing initiatives. Based in Shanghai or Hong Kong, this role will work closely with the regional digital marketing team, external agency partners, and local country teams to ensure campaigns are executed efficiently while also driving strategic marketing initiatives within North Asia markets.

WHAT YOU’LL DO:

• Support the operational execution of APAC digital marketing campaigns by coordinating campaign setup, managing campaign assets, and working closely with agency partners to ensure campaigns are launched smoothly and on time.
• Partner with the APAC digital marketing team to support campaign planning and media plan development, helping operationalize campaign strategies across channels and markets.
• Act as a key liaison with regional marketing agencies to coordinate campaign execution, manage timelines, and ensure campaign requirements and assets are delivered accurately.
• Support negotiations and coordination with media partners, particularly within China, helping structure direct media partnerships and activation plans with local trade media
• Help build and operationalize media plans for regional campaigns, including identifying appropriate channels, negotiating partner placements, and ensuring campaigns align with regional objectives.
• Lead and drive North Asia focused marketing initiatives or single country projects from concept through execution in partnership with local sales and marketing stakeholders.
• Identify and activate relevant media partners, channels, and marketing opportunities across North Asia markets, with a strong focus on the China media ecosystem.
• Coordinate campaign localization across APAC markets including translation workflows, asset reviews, and ensuring localized materials are ready for activation.

WHO YOU ARE:

• 5+ years of experience in digital marketing, demand generation, or campaign management.
• Strong familiarity with the digital media landscape in China, including experience planning and launching campaigns across platforms such as WeChat, Baidu, Douyin, Youku, Tencent, and other local partners.
• Experience negotiating and activating direct media partnerships within China, including working with publishers or platform partners to structure campaign placements and media plans.
• Hands-on experience executing digital campaigns across global platforms such as LinkedIn, Meta, and Google Search.
• Experience collaborating with marketing agencies and coordinating campaign execution across multiple stakeholders and markets.
• Strong project management skills with the ability to manage multiple campaigns and timelines simultaneously.
• Excellent communication and collaboration skills with the ability to work effectively across regional teams.
• Strong attention to detail and ability to ensure campaigns are executed accurately and efficiently.