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Head of Commercial Strategy, Pulse
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We are seeking a Head of Commercial Strategy to work with the General Manager to establish Pulse, Sword's AI care for cardiometabolic health solution, as the category leader across health plans, self-insured employers, brokers, consultants, and platform partners. This is not a quota-carrying sales role. This is a high-impact individual contributor leadership role. You will not manage a team, but you will be expected to drive outsized strategic impact through personal expertise, relationships, and influence across the organization. The role is focused on market positioning, competitive differentiation, pipeline generation, and commercial intelligence that ensures Pulse wins against every incumbent in the cardiometabolic space.
Pulse represents Sword's expansion into the highest-cost chronic condition category in the U.S., hypertension, pre-diabetes, diabetes, and GLP-1 support, powered by a three-way AI care model between the member, an AI health specialist, and a human health specialist. The Head of Commercial Strategy will be the external face of Pulse's commercial narrative and the internal voice of the market, shaping how the product is positioned, how the pipeline is built, and how the product itself evolves to win.
This role is critical to our success. You will determine how health plans, brokers, consultants, and employers perceive Pulse relative to every alternative on the market. You will ensure our sales teams walk into every room with an unfair advantage — the positioning, the proof points, the relationships, and the market intelligence to win at north of 75-80% against established cardiometabolic solutions like Hello Heart, Omada, Teladoc, Virta, and Vida. You will also close the loop from market to product, ensuring what we build reflects what the market needs to see us as the unambiguous category leader.
What you'll be doing:
Category Leadership & Market Positioning
Define and own the category narrative for AI-powered cardiometabolic care, positioning Pulse as the definitive next-generation solution that makes legacy point solutions obsolete.
Build and maintain a comprehensive competitive intelligence operation against Hello Heart, Omada, Virta, Vida, Noom Med, Lark, and emerging entrants — understanding their positioning, pricing, clinical evidence, and client traction.
Develop differentiated positioning by buyer persona: health plan medical directors, employer benefits leaders, broker/consultant advisors, and platform/channel partners.
Create and evangelize the "why Pulse wins" narrative backed by clinical evidence, AI differentiation, outcomes-based pricing, and total cost of care impact.
Author thought leadership content — white papers, conference presentations, webinars, op-eds, and industry panel appearances — that establishes Pulse and Sword as the intellectual leader in cardiometabolic AI care.
Pipeline Generation & Commercial Enablement
Generate qualified pipeline for the sales team through relationship-driven business development, strategic partnerships, conference presence, and thought leadership — not through direct deal closing.
Build and leverage a deep personal network across health plans, brokers, benefits consultants, employer coalitions, and industry associations to open doors and create warm introductions at scale.
Create world-class sales enablement materials — competitive battle cards, objection handling guides, RFP response frameworks, case studies, ROI models, and pitch narratives — that give our sales teams an unfair advantage in every conversation.
Partner with the broader sales organization to support upstream deal strategy, competitive positioning in active opportunities, and win/loss analysis to continuously improve our approach.
Support strategic client conversations and finalist presentations where deep market expertise and credibility are needed to close — without carrying a personal quota.
Client Transition & Cross-Sell Strategy
Develop and execute the strategic playbook for transitioning existing Sword clients to the full Pulse cardiometabolic solution, ensuring a seamless narrative from movement health to comprehensive cardiometabolic care.
Identify and prioritize cross-sell and upsell opportunities within the existing client base, working with account management and sales to drive net new bookings from existing relationships.
Create compelling business cases and ROI narratives that make the expansion an obvious decision for current clients.
Product Strategy Influence
Serve as the voice of the market inside the Pulse product team, translating buyer needs, competitive gaps, and market trends into actionable product strategy inputs.
Inform the product roadmap by surfacing what health plans, employers, and brokers are asking for, what competitors are building, and where the market is heading.
Partner with the Head of Product to ensure clinical evidence strategy, feature prioritization, and product packaging align with what wins in the market.
Collaborate with the clinical and data teams to build the evidence base (studies, outcomes reports, case studies) that reinforces category leadership.
PBM & Pharmacy Channel Strategy
Own or heavily influence Pulse's PBM partnership strategy. This includes developing prior authorization companion programs (positioning Pulse as a required behavioral intervention before or alongside GLP-1 prescriptions), step therapy integration (embedding Pulse into PBM step therapy protocols as a first-line or concurrent intervention), and formulary-linked preferred status (partnering with PBMs so that Pulse enrollment influences formulary access or coverage tiers for GLP-1 and cardiometabolic medications).
Build relationships with major PBMs (CVS Caremark, Express Scripts, Optum Rx, Prime Therapeutics) and pharmacy benefit consultants to position Pulse as a clinical and cost management complement to high-cost cardiometabolic drug therapy.
Develop the business case and partnership models that demonstrate how Pulse reduces total pharmacy spend — particularly GLP-1 costs — by driving lifestyle-based outcomes that reduce medication dependency or enable dose optimization.
Translate early client interest in PBM integration (we have active signal from health plan and employer clients requesting this capability) into a structured partnership strategy and go-to-market approach.
Partner with the Head of Product and clinical team to ensure the product roadmap supports PBM integration requirements (outcomes reporting, clinical protocols, data sharing frameworks).
Industry Presence & Relationships
Represent Pulse at major industry conferences as a visible, credible voice.
Cultivate relationships with key industry analysts, consultants, and influencers who shape buyer perception and vendor shortlists.
Build and maintain a personal brand as a thought leader in cardiometabolic care innovation and AI-powered healthcare delivery.
Develop strategic partnerships with industry bodies, research institutions, and clinical organizations that elevate Pulse's credibility and reach.
What you need to have:
10-15 years of experience in healthcare strategy, commercial strategy, product marketing, or business development within digital health, health plans, benefits consulting, or healthcare technology.
Deep, established relationships across the health plan, broker/consultant, and employer benefits ecosystem — a genuine network that opens doors, not just a LinkedIn network.
Proven track record of positioning a product or solution as a category leader in a competitive healthcare market, with measurable impact on pipeline generation and win rates.
Experience going head-to-head with established digital health solutions and winning — you understand the cardiometabolic competitive landscape and know how these buying decisions get made.
Strong understanding of health plan and employer purchasing processes, including RFP cycles, broker/consultant influence, medical director evaluation criteria, and benefits committee decision-making.
Exceptional storytelling and communication skills — you can command a room at HLTH, write a compelling white paper, and build a battle card that a sales rep actually uses.
Strategic thinker who can translate market intelligence into product strategy recommendations and commercial positioning.
Comfort operating at the intersection of product, marketing, and sales without owning any single function — you are the connective tissue.
Familiarity with PBM dynamics, pharmacy benefit design, and how formulary decisions, prior authorization policies, and step therapy protocols influence healthcare purchasing — or the ability to learn this quickly.
Self-starter who thrives in ambiguity and can build a function from scratch in a fast-moving environment. This is an IC role — you will drive impact through personal expertise and influence, not through managing a team.
What we would love to see:
Direct experience in the cardiometabolic, diabetes, hypertension, or GLP-1 space — either as a vendor, payer, consultant, or buyer.
Track record as a recognized thought leader or speaker in digital health or healthcare innovation.
Experience at high-growth health tech companies where you've helped establish or disrupt a product category.
Understanding of AI-native healthcare products and the ability to articulate technical differentiation to non-technical buyers.
Experience with outcomes-based or value-based pricing models and how to position them as a competitive advantage.
Background in management consulting, health plan strategy, or benefits consulting before moving to an operating role.
Direct experience working with PBMs or pharmacy benefit strategy — understanding of prior authorization programs, step therapy design, and formulary management as commercial levers.
Proficiency leveraging AI tools to accelerate research, content creation, and competitive analysis.
How success is measured in this role:
This is a non-quota IC role, but it is not a soft role. You will be held to clear, measurable outcomes:
Pipeline generated
Competitive win rate
Net new bookings influenced
Client expansion rate to life stages
Sales enablement adoption
Ready to apply?
Apply to Swordhealth
Head of Commercial Strategy, Bloom
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We are seeking a Head of Commercial Strategy to work with the General Manager to establish Bloom, Sword's AI-powered women's health solution, as the category leader across health plans, self-insured employers, brokers, consultants, and platform partners. This is not a quota-carrying sales role. This is a high-impact individual contributor leadership role. You will not manage a team, but you will be expected to drive outsized strategic impact through personal expertise, relationships, and influence across the organization. The role is focused on market positioning, competitive differentiation, pipeline generation, and commercial intelligence that ensures Bloom wins against every incumbent in the women's health space.
Starting with pelvic health and now expanding into menopause, fertility, pregnancy, and postpartum care, Bloom is powered by the same AI Care model driving Sword's platform: a continuous interaction between the member, an AI health specialist (Phoenix), and a human clinician.
The Head of Commercial Strategy will be the external face of Bloom's commercial narrative and the internal voice of the market, shaping how the product is positioned, how the pipeline is built, and how the product itself evolves to win.
This role is critical to our success. You will determine how health plans, brokers, consultants, and employers perceive Bloom relative to every alternative on the market. You will ensure our sales teams walk into every room with an unfair advantage — the positioning, the proof points, the relationships, and the market intelligence to win at north of 75-80% against established women's health solutions like Maven Clinic, Midi Health, Progyny, Carrot Fertility, amongst others. You will also close the loop from market to product, ensuring what we build reflects what the market needs to see us as the unambiguous category leader.
What you'll be doing:
Category Leadership & Market Positioning
Define and own the category narrative for AI-powered women's health across the full life stage continuum, positioning Bloom as the definitive next-generation platform that makes fragmented, condition-specific point solutions obsolete.
Build and maintain a comprehensive competitive intelligence operation against existing Women’s Health solutions in the market — understanding their positioning, pricing, clinical evidence, and client traction.
Develop differentiated positioning by buyer persona: health plan medical directors, employer benefits leaders, broker/consultant advisors, and platform/channel partners.
Create and evangelize the "why Bloom wins" narrative backed by clinical evidence, AI differentiation, outcomes-based pricing, and total cost of care impact.
Author thought leadership content — white papers, conference presentations, webinars, op-eds, and industry panel appearances — that establishes Bloom and Sword as the intellectual leader in women's health AI care.
Pipeline Generation & Commercial Enablement
Generate qualified pipeline for the sales team through relationship-driven business development, strategic partnerships, conference presence, and thought leadership — not through direct deal closing.
Build and leverage a deep personal network across health plans, brokers, benefits consultants, employer coalitions, and industry associations to open doors and create warm introductions at scale.
Create world-class sales enablement materials — competitive battle cards, objection handling guides, RFP response frameworks, case studies, ROI models, and pitch narratives — that give our sales teams an unfair advantage in every conversation.
Partner with the broader sales organization to support upstream deal strategy, competitive positioning in active opportunities, and win/loss analysis to continuously improve our approach.
Support strategic client conversations and finalist presentations where deep market expertise and credibility are needed to close — without carrying a personal quota.
Client Transition & Cross-Sell Strategy
Develop and execute the strategic playbook for transitioning existing Sword clients to Bloom's women's health solution, ensuring a compelling narrative from pelvic health to comprehensive women's health.
Identify and prioritize cross-sell and upsell opportunities within the existing client base, working with account management and sales to drive net new bookings from existing relationships.
Create compelling business cases and ROI narratives that make the expansion an obvious decision for current clients — particularly around menopause care.
Product Strategy Influence
Serve as the voice of the market inside the Bloom product team, translating buyer needs, competitive gaps, and market trends into actionable product strategy inputs.
Inform the product roadmap by surfacing what health plans, employers, and brokers are asking for, what competitors are building, and where the women's health market is heading.
Partner with the Head of Product to ensure clinical evidence strategy, feature prioritization, and product packaging align with what wins in the market.
Collaborate with the clinical and data teams to build the evidence base (studies, outcomes reports, case studies) that reinforces category leadership.
Industry Presence & Relationships
Represent Bloom at major industry conferences as a visible, credible voice.
Cultivate relationships with key industry analysts, consultants, and influencers who shape buyer perception and vendor shortlists.
Build and maintain a personal brand as a thought leader in women's health innovation and AI-powered healthcare delivery.
Develop strategic partnerships with industry bodies, research institutions, and clinical organizations that elevate Bloom's credibility and reach.
What you need to have:
10-15 years of experience in healthcare strategy, commercial strategy, product marketing, or business development within digital health, health plans, benefits consulting, or healthcare technology.
Deep, established relationships across the health plan, broker/consultant, and employer benefits ecosystem — a genuine network that opens doors, not just a LinkedIn network.
Proven track record of positioning a product or solution as a category leader in a competitive healthcare market, with measurable impact on pipeline generation and win rates.
Experience going head-to-head with established digital health solutions and winning — you understand the women's health competitive landscape and know how these buying decisions get made.
Strong understanding of health plan and employer purchasing processes, including RFP cycles, broker/consultant influence, medical director evaluation criteria, and benefits committee decision-making.
Exceptional storytelling and communication skills — you can command a room at HLTH, write a compelling white paper, and build a battle card that a sales rep actually uses.
Strategic thinker who can translate market intelligence into product strategy recommendations and commercial positioning.
Comfort operating at the intersection of product, marketing, and sales without owning any single function — you are the connective tissue.
Genuine empathy and passion for women's health — a mission that requires someone who understands not just the commercial landscape, but the lived experience of the population we serve.
Self-starter who thrives in ambiguity and can build a function from scratch in a fast-moving environment. This is an IC role — you will drive impact through personal expertise and influence, not through managing a team.
What we would love to see:
Direct experience in women's health, pelvic health, menopause, fertility space — either as a vendor, payer, consultant, or buyer.
Track record as a recognized thought leader or speaker in women's health, digital health, or healthcare innovation.
Experience at high-growth health tech companies where you've helped establish or disrupt a product category.
Understanding of AI-native healthcare products and the ability to articulate technical differentiation to non-technical buyers.
Experience with outcomes-based or value-based pricing models and how to position them as a competitive advantage.
Background in management consulting, health plan strategy, or benefits consulting before moving to an operating role.
Understanding of how women's health intersects with benefits equity, DE&I initiatives, and total workforce productivity — and how to use this as a commercial lever.
Proficiency leveraging AI tools to accelerate research, content creation, and competitive analysis.
How success is measured in this role:
This is a non-quota IC role, but it is not a soft role. You will be held to clear, measurable outcomes:
Pipeline generated
Competitive win rate
Net new bookings influenced
Client expansion rate to life stages
Sales enablement adoption
Ready to apply?
Apply to Swordhealth
Head of Commercial Strategy, Mind
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We are seeking a Head of Commercial Strategy to work with the General Manager to establish Mind, Sword’s AI-powered mental health solution, as the category leader across health plans, self-insured employers, brokers, consultants, and platform partners. This is not a quota-carrying sales role. This is a high-impact individual contributor leadership role. You will not manage a team, but you will be expected to drive outsized strategic impact through personal expertise, relationships, and influence across the organization. The role is focused on market positioning, competitive differentiation, pipeline generation, and commercial intelligence that ensures Mind wins against every incumbent in the mental health and EAP space.
Mind represents a fundamental shift in how mental health care is delivered — moving from reactive, low-utilization EAPs to continuous, AI-supported care with a clinician in the loop. Built on a three-way care model between the member, an AI care specialist (Phoenix), and a licensed psychologist, Mind delivers always-on support with measurable outcomes. The Head of Commercial Strategy will be the external face of Mind’s commercial narrative and the internal voice of the market, shaping how the product is positioned, how the pipeline is built, and how the product itself evolves to win.
This role is critical to our success. You will determine how health plans, brokers, consultants, and employers perceive Mind relative to every alternative on the market. You will ensure our sales teams walk into every room with an unfair advantage — the positioning, the proof points, the relationships, and the market intelligence to win at north of 75–80% against established mental health and EAP solutions like Lyra, Spring Health, Modern Health, Headspace, and traditional EAP providers. You will also close the loop from market to product, ensuring what we build reflects what the market needs to see us as the unambiguous category leader.
What you'll be doing:
Category Leadership & Market Positioning
Define and own the category narrative for AI-powered mental health care, positioning Mind as the definitive next-generation alternative to traditional EAPs and fragmented point solutions.
Build and maintain a comprehensive competitive intelligence operation across Lyra, Spring Health, Modern Health, Headspace, Talkspace, and legacy EAP providers — understanding their positioning, pricing, clinical models, and utilization.
Develop differentiated positioning by buyer persona: health plan leaders, employer benefits teams, broker/consultant advisors, and platform/channel partners.
Create and evangelize the “why Mind wins” narrative, grounded in continuous care, AI + clinician model, outcomes-based pricing, and engagement at scale.
Pipeline Generation & Commercial Enablement
Support our commercial team with generation of qualified pipeline through relationship-driven business development, partnerships, conference presence, and thought leadership.
Leverage a strong network across health plans, brokers, consultants, and employers to create warm entry points and accelerate deal cycles.
Build best-in-class sales enablement materials - competitive battlecards, objection handling, RFP frameworks, ROI models, and tailored narratives - that give sales teams a clear edge.
Partner closely with sales to shape deal strategy, support active opportunities, and continuously refine positioning through win/loss insights.
Join key client conversations and finalist presentations as a strategic expert when credibility and depth are required.
Client Transition & Cross-Sell Strategy
Define the strategy for positioning Mind as a replacement for traditional EAPs within existing clients, ensuring a clear and compelling transition narrative.
Identify and prioritize cross-sell opportunities across Sword’s client base, working closely with account management and sales to drive expansion.
Build clear business cases demonstrating improved outcomes, higher engagement, and stronger ROI compared to legacy solutions.
Product Strategy Influence
Act as the voice of the market within the Mind product team, translating buyer needs, objections, and competitive gaps into product direction.
Inform the roadmap by surfacing what employers, health plans, and consultants expect from a next-generation mental health solution.
Partner with Product and Clinical teams to ensure our care model, evidence strategy, and packaging align with what wins commercially.
Help shape the clinical evidence base (outcomes, engagement, case studies) that reinforces category leadership.
Channel & Ecosystem Strategy
Define and drive Mind’s strategy across key distribution channels including health plans, consultants, brokers, and platform partners.
Develop partnership models that position Mind as a core component of broader benefits ecosystems, not a standalone point solution.
Translate early market signals (e.g., demand for integrated EAP + continuous care, global coverage, manager support) into scalable go-to-market strategies.
Collaborate cross-functionally to ensure product, pricing, and packaging support channel success.
Industry Presence & Relationships
Represent Mind at major industry conferences and events as a credible and differentiated voice.
Build relationships with key consultants, analysts, and influencers who shape mental health vendor selection.
Establish a strong personal and company presence as a thought leader in mental health innovation and AI-enabled care.
Develop partnerships with industry organizations and clinical bodies to strengthen credibility and reach.
What you need to have:
10–15 years of experience in healthcare strategy, commercial strategy, product marketing, or business development within digital health, health plans, benefits consulting, or healthcare technology.
Deep, established relationships across the health plan, broker/consultant, and employer ecosystem.
Proven track record of positioning a product as a category leader in a competitive healthcare market.
Strong understanding of the mental health landscape, including EAPs and point solutions, and how buying decisions are made.
Experience influencing enterprise deals without directly owning quota.
Exceptional storytelling and communication skills — from executive rooms to large industry stages.
Ability to translate complex models (AI + clinician care, outcomes-based pricing) into clear, compelling narratives.
Strategic thinker who connects market insights to product and commercial action.
Comfort operating cross-functionally across product, sales, marketing, and clinical teams.
Self-starter who thrives in ambiguity and can build from zero.
What we would love to see:
Experience in mental health, EAPs, behavioral health, or digital therapeutics.
Track record as a thought leader in healthcare or digital health innovation.
Experience at a high-growth health tech company building or redefining a category.
Familiarity with AI-native healthcare products and ability to communicate differentiation.
Experience with outcomes-based pricing models.
Background in consulting, health plan strategy, or benefits advisory.
Experience working with or selling through consultants and brokers.
Proficiency using AI tools to accelerate research, content creation, and competitive analysis.
Ready to apply?
Apply to Swordhealth
Regional Vice President, Health Plan Sales (Mental Health)
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What you’ll be doing:
What you need to have:
To ensure you feel good solving a big Human problem, we offer:
Ready to apply?
Apply to Swordhealth
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