About the Role

As Brand Development Lead, you are where the magic starts. You are the thinker,  the person who defines what our brand stands for, how it should grow, and which partnerships and platforms will help it get there.

Reporting directly to the Head of Brand & Sponsorship and working as a peer to the Brand Marketing Lead, you will own the strategic foundations that everything else is built on. Brand positioning, architecture, frameworks, research outcomes - these are your domain. You set the standard and the direction; others bring it to life.

What you will be doing:

• Own and evolve global brand strategy in partnership with the Head of Brand & Sponsorship, ensuring it is applied consistently and effectively across all markets.
• Lead strategic brand initiatives including product branding, naming, tone of voice, and creative frameworks.
• Support local market teams with brand briefs, creative alignment, and go-to-market strategy.
• Ensure brand strategy is connected to business strategy — able to articulate how brand investment drives long-term commercial growth
• Own our global sponsorship strategy defining the criteria, ambition, and principles that guide every partnership decision we make.
• Build and maintain a rigorous evaluation framework for assessing sponsorship proposals, covering brand alignment, audience, activation potential and potential ROI.
• Audit existing partnerships to identify where rights are underutilised, where value is being left on the table, and where the bar needs to be raised
• Challenge proposals that do not meet our strategic criteria - regardless of the profile or prestige of the property - and build internal confidence in evidence-based decision-making.
• Work with Data and Insight teams to develop the measurement tools needed to assess sponsorship performance against meaningful brand and commercial KPIs.
• Produce clear, compelling recommendation documents that allow senior stakeholders to make informed partnership decisions quickly and with confidence.
• Support new market launches with brand onboarding, ensuring our brand framework flexes for different market needs
• Develop and maintain the brand guidelines, playbooks, and governance tools that enable markets to apply the brand confidently and correctly.
• Partner with local Marketing Leads to ensure global brand strategy translates into locally resonant market plans.
• Build strong working relationships with local Marketing Leads, Product, and Data teams - balancing global consistency with market nuance.
• Contribute to the development of the wider Brand team, including supporting and guiding junior team members as the function scales.
• Represent the brand confidently in cross-functional forums and with senior stakeholders.

We are looking for someone with:

• Proven experience in a senior brand role within a sport, betting, gaming, or fast-paced consumer brand environment.
• Strong track record in developing and delivering global brand marketing campaigns across multiple markets.
• Solid grounding in brand strategy - able to think long-term and connect brand decisions to commercial outcomes.
• Meaningful exposure to sponsorship strategy or partnership activation, with the ambition to develop further in this area.
• Experience working with agencies, production partners, and cross-functional teams in a matrixed organisation.

About the Role

As Brand Development Lead, you are where the magic starts. You are the thinker,  the person who defines what our brand stands for, how it should grow, and which partnerships and platforms will help it get there.

Reporting directly to the Head of Brand & Sponsorship and working as a peer to the Brand Marketing Lead, you will own the strategic foundations that everything else is built on. Brand positioning, architecture, frameworks, research outcomes - these are your domain. You set the standard and the direction; others bring it to life.

What you will be doing:

• Own and evolve global brand strategy in partnership with the Head of Brand & Sponsorship, ensuring it is applied consistently and effectively across all markets.
• Lead strategic brand initiatives including product branding, naming, tone of voice, and creative frameworks.
• Support local market teams with brand briefs, creative alignment, and go-to-market strategy.
• Ensure brand strategy is connected to business strategy — able to articulate how brand investment drives long-term commercial growth
• Own our global sponsorship strategy defining the criteria, ambition, and principles that guide every partnership decision we make.
• Build and maintain a rigorous evaluation framework for assessing sponsorship proposals, covering brand alignment, audience, activation potential and potential ROI.
• Audit existing partnerships to identify where rights are underutilised, where value is being left on the table, and where the bar needs to be raised
• Challenge proposals that do not meet our strategic criteria - regardless of the profile or prestige of the property - and build internal confidence in evidence-based decision-making.
• Work with Data and Insight teams to develop the measurement tools needed to assess sponsorship performance against meaningful brand and commercial KPIs.
• Produce clear, compelling recommendation documents that allow senior stakeholders to make informed partnership decisions quickly and with confidence.
• Support new market launches with brand onboarding, ensuring our brand framework flexes for different market needs
• Develop and maintain the brand guidelines, playbooks, and governance tools that enable markets to apply the brand confidently and correctly.
• Partner with local Marketing Leads to ensure global brand strategy translates into locally resonant market plans.
• Build strong working relationships with local Marketing Leads, Product, and Data teams - balancing global consistency with market nuance.
• Contribute to the development of the wider Brand team, including supporting and guiding junior team members as the function scales.
• Represent the brand confidently in cross-functional forums and with senior stakeholders.

We are looking for someone with:

• Proven experience in a senior brand role within a sport, betting, gaming, or fast-paced consumer brand environment.
• Strong track record in developing and delivering global brand marketing campaigns across multiple markets.
• Solid grounding in brand strategy - able to think long-term and connect brand decisions to commercial outcomes.
• Meaningful exposure to sponsorship strategy or partnership activation, with the ambition to develop further in this area.
• Experience working with agencies, production partners, and cross-functional teams in a matrixed organisation.

About the Role

As Brand Development Lead, you are where the magic starts. You are the thinker,  the person who defines what our brand stands for, how it should grow, and which partnerships and platforms will help it get there.

Reporting directly to the Head of Brand & Sponsorship and working as a peer to the Brand Marketing Lead, you will own the strategic foundations that everything else is built on. Brand positioning, architecture, frameworks, research outcomes - these are your domain. You set the standard and the direction; others bring it to life.

What you will be doing:

• Own and evolve global brand strategy in partnership with the Head of Brand & Sponsorship, ensuring it is applied consistently and effectively across all markets.
• Lead strategic brand initiatives including product branding, naming, tone of voice, and creative frameworks.
• Support local market teams with brand briefs, creative alignment, and go-to-market strategy.
• Ensure brand strategy is connected to business strategy — able to articulate how brand investment drives long-term commercial growth
• Own our global sponsorship strategy defining the criteria, ambition, and principles that guide every partnership decision we make.
• Build and maintain a rigorous evaluation framework for assessing sponsorship proposals, covering brand alignment, audience, activation potential and potential ROI.
• Audit existing partnerships to identify where rights are underutilised, where value is being left on the table, and where the bar needs to be raised
• Challenge proposals that do not meet our strategic criteria - regardless of the profile or prestige of the property - and build internal confidence in evidence-based decision-making.
• Work with Data and Insight teams to develop the measurement tools needed to assess sponsorship performance against meaningful brand and commercial KPIs.
• Produce clear, compelling recommendation documents that allow senior stakeholders to make informed partnership decisions quickly and with confidence.
• Support new market launches with brand onboarding, ensuring our brand framework flexes for different market needs
• Develop and maintain the brand guidelines, playbooks, and governance tools that enable markets to apply the brand confidently and correctly.
• Partner with local Marketing Leads to ensure global brand strategy translates into locally resonant market plans.
• Build strong working relationships with local Marketing Leads, Product, and Data teams - balancing global consistency with market nuance.
• Contribute to the development of the wider Brand team, including supporting and guiding junior team members as the function scales.
• Represent the brand confidently in cross-functional forums and with senior stakeholders.

We are looking for someone with:

• Proven experience in a senior brand role within a sport, betting, gaming, or fast-paced consumer brand environment.
• Strong track record in developing and delivering global brand marketing campaigns across multiple markets.
• Solid grounding in brand strategy - able to think long-term and connect brand decisions to commercial outcomes.
• Meaningful exposure to sponsorship strategy or partnership activation, with the ambition to develop further in this area.
• Experience working with agencies, production partners, and cross-functional teams in a matrixed organisation.

About the Role

As Brand Marketing Lead, you are the maker - the one who takes a brand positioning and turns it into campaigns that move people and build something they remember.

Reporting directly to the Head of Brand & Sponsorship and working as a peer to the Brand Development Lead, you will own global campaign delivery end-to-end from the moment a brief lands to the moment results are reported. You will manage our agency and production partners and ensure that everything we put into the world drives our continued global growth.

You will also lead the development of our sponsorship program, creating a centre of excellence for existing sponsorship evaluations and building a pipeline of future opportunities. This is a role for someone who thrives on delivery, demands creative excellence, and understands that great brand marketing is both an art and a discipline.

What you will be doing:

• Lead the end-to-end delivery of global brand marketing campaigns, from strategic brief through to execution and evaluation.
• Manage agency and production partner relationships to ensure high-quality, on-time delivery within budget
• Work closely with our marketing operations team to manage campaign planning frameworks that enable scalable, consistent output across markets.
• Collaborate with local marketing leads to ensure global campaigns land with relevance and impact.
• Lead post-campaign evaluation, capturing performance data and translating learnings into stronger future briefs and smarter planning
• Lead the activation of our future global sponsorship portfolio - turning contractual rights into compelling brand moments that connect with fans and build long-term affinity.
• Work in close collaboration with the Brand Development Lead to ensure activation is strategically grounded and creatively integrated with broader brand campaigns.
• Brief and manage activation partners, ensuring the quality of sponsorship-related creative output meets the same bar as everything else we produce.
• Contribute to sponsorship performance reviews, providing activation data and creative assessment to inform future partnership decisions.
• Build strong working relationships with local Marketing Leads, Product, and Data teams - balancing global consistency with market nuance.
• Contribute to the development of the wider Brand team, including supporting and guiding junior team members as the function scales.
• Represent the brand confidently in cross-functional forums and with senior stakeholders.

We are looking for someone haves:

• Proven experience in a senior brand role within a sport, betting, gaming, or fast-paced consumer brand environment.
• Strong track record in developing and delivering global brand marketing campaigns across multiple markets.
• Solid grounding in brand strategy - able to think long-term and connect brand decisions to commercial outcomes.
• Meaningful exposure to sponsorship strategy or partnership activation, with the ambition to develop further in this area.
• Experience working with agencies, production partners, and cross-functional teams in a matrixed organisation.

About the Role

As Brand Marketing Lead, you are the maker - the one who takes a brand positioning and turns it into campaigns that move people and build something they remember.

Reporting directly to the Head of Brand & Sponsorship and working as a peer to the Brand Development Lead, you will own global campaign delivery end-to-end from the moment a brief lands to the moment results are reported. You will manage our agency and production partners and ensure that everything we put into the world drives our continued global growth.

You will also lead the development of our sponsorship program, creating a centre of excellence for existing sponsorship evaluations and building a pipeline of future opportunities. This is a role for someone who thrives on delivery, demands creative excellence, and understands that great brand marketing is both an art and a discipline.

What you will be doing:

• Lead the end-to-end delivery of global brand marketing campaigns, from strategic brief through to execution and evaluation.
• Manage agency and production partner relationships to ensure high-quality, on-time delivery within budget
• Work closely with our marketing operations team to manage campaign planning frameworks that enable scalable, consistent output across markets.
• Collaborate with local marketing leads to ensure global campaigns land with relevance and impact.
• Lead post-campaign evaluation, capturing performance data and translating learnings into stronger future briefs and smarter planning
• Lead the activation of our future global sponsorship portfolio - turning contractual rights into compelling brand moments that connect with fans and build long-term affinity.
• Work in close collaboration with the Brand Development Lead to ensure activation is strategically grounded and creatively integrated with broader brand campaigns.
• Brief and manage activation partners, ensuring the quality of sponsorship-related creative output meets the same bar as everything else we produce.
• Contribute to sponsorship performance reviews, providing activation data and creative assessment to inform future partnership decisions.
• Build strong working relationships with local Marketing Leads, Product, and Data teams - balancing global consistency with market nuance.
• Contribute to the development of the wider Brand team, including supporting and guiding junior team members as the function scales.
• Represent the brand confidently in cross-functional forums and with senior stakeholders.

We are looking for someone haves:

• Proven experience in a senior brand role within a sport, betting, gaming, or fast-paced consumer brand environment.
• Strong track record in developing and delivering global brand marketing campaigns across multiple markets.
• Solid grounding in brand strategy - able to think long-term and connect brand decisions to commercial outcomes.
• Meaningful exposure to sponsorship strategy or partnership activation, with the ambition to develop further in this area.
• Experience working with agencies, production partners, and cross-functional teams in a matrixed organisation.

About the Role

As Brand Marketing Lead, you are the maker - the one who takes a brand positioning and turns it into campaigns that move people and build something they remember.

Reporting directly to the Head of Brand & Sponsorship and working as a peer to the Brand Development Lead, you will own global campaign delivery end-to-end from the moment a brief lands to the moment results are reported. You will manage our agency and production partners and ensure that everything we put into the world drives our continued global growth.

You will also lead the development of our sponsorship program, creating a centre of excellence for existing sponsorship evaluations and building a pipeline of future opportunities. This is a role for someone who thrives on delivery, demands creative excellence, and understands that great brand marketing is both an art and a discipline.

What you will be doing:

• Lead the end-to-end delivery of global brand marketing campaigns, from strategic brief through to execution and evaluation.
• Manage agency and production partner relationships to ensure high-quality, on-time delivery within budget
• Work closely with our marketing operations team to manage campaign planning frameworks that enable scalable, consistent output across markets.
• Collaborate with local marketing leads to ensure global campaigns land with relevance and impact.
• Lead post-campaign evaluation, capturing performance data and translating learnings into stronger future briefs and smarter planning
• Lead the activation of our future global sponsorship portfolio - turning contractual rights into compelling brand moments that connect with fans and build long-term affinity.
• Work in close collaboration with the Brand Development Lead to ensure activation is strategically grounded and creatively integrated with broader brand campaigns.
• Brief and manage activation partners, ensuring the quality of sponsorship-related creative output meets the same bar as everything else we produce.
• Contribute to sponsorship performance reviews, providing activation data and creative assessment to inform future partnership decisions.
• Build strong working relationships with local Marketing Leads, Product, and Data teams - balancing global consistency with market nuance.
• Contribute to the development of the wider Brand team, including supporting and guiding junior team members as the function scales.
• Represent the brand confidently in cross-functional forums and with senior stakeholders.

We are looking for someone haves:

• Proven experience in a senior brand role within a sport, betting, gaming, or fast-paced consumer brand environment.
• Strong track record in developing and delivering global brand marketing campaigns across multiple markets.
• Solid grounding in brand strategy - able to think long-term and connect brand decisions to commercial outcomes.
• Meaningful exposure to sponsorship strategy or partnership activation, with the ambition to develop further in this area.
• Experience working with agencies, production partners, and cross-functional teams in a matrixed organisation.

Job Summary:

We are looking for a commercially sharp and internationally experienced Strategic Marketing Planning Manager to join our Central Marketing Planning & Operations team.

This is a high-impact individual contributor role sitting at the intersection of Central Growth, Local Marketing teams, and Creative Department. You will ensure that global and local campaigns are strategically aligned, performance-oriented, and executed against clear priorities and timelines.

While Growth owns performance and brand strategy, your role is to orchestrate alignment, bring structure to planning, challenge assumptions, and ensure campaigns are measurable and execution-ready before they go live.

You will also play a key role in shaping campaign direction by ensuring strong strategic rationale — not just executional alignment.

You will act as a strategic partner and connector — elevating clarity, focus, and accountability across markets.

Please submit your CV in English (Mandatory)
This position is based in São Paulo. 


What you are doing: 

Strategic Alignment & Planning

• Drive cross-functional alignment to convert commercial and growth priorities into well-structured, strategically sound, and executable marketing campaign plans
• Partner closely with Central Growth to challenge assumptions and strengthen campaign logic, targeting approach, and expected impact
• Ensure local market plans are aligned with overall business objectives and timelines
• Identify overlaps, trade-offs, and resource conflicts across markets and initiatives
• Contribute to improving the quality and effectiveness of campaign decisions, not just their execution

Cross-Functional Orchestration

• Align Central Growth, Local Marketing, and Central Design on campaign timing, scope, and deliverables (from end-to-end)
• Lead and own planning sessions and ensure clarity on ownership, milestones, and dependencies
• Proactively surface risks and bottlenecks, driving resolution before they impact delivery
• Act as a neutral strategic connector across central and local stakeholders

Campaign Briefing & Readiness

• Ensure high-quality campaign briefs before execution
• Challenge inputs to clarify objectives, target segments, messaging focus, KPIs, and overall user journey (including entry points and landing experience and testing plans)
• Ensure clear experimentation frameworks and tracking requirements are defined upfront to enable effective measurement and optimization
• Confirm cross-team readiness before campaign launch

Performance Visibility & Learnings

• Partner with Growth and Analytics to ensure campaigns have clear success metrics
• Monitor performance outcomes and highlight optimization opportunities
• Drive structured post-campaign reviews and ensure learnings are captured
• Feed insights into future planning cycles to improve impact and efficiency

What we are looking for: 

Experience

• 3–5 years of experience in marketing strategy, growth, campaign planning, or marketing project management
• Proven experience working across multiple international markets (mandatory)
• Experience in gaming, gambling, tech, or other high-performance digital environments
• Strong exposure to performance marketing frameworks and data-driven decision-making
• Experience operating in matrix, cross-functional organizations

Capabilities

• Strong strategic thinking with clear commercial acumen
• Ability to challenge stakeholders constructively and influence without formal authority
• Excellent cross-functional alignment and stakeholder management skills
• Highly structured and organized, with strong project leadership capabilities
• Comfortable navigating ambiguity and complexity
• Analytical mindset with confidence in interpreting performance data

Personal Profile

• Proactive and accountable
• Confident yet pragmatic
• Calm under pressure
• Clear and precise communicator

Why is this role critical?

As we scale internationally, marketing complexity increases. This role ensures we move fast while maintaining strategic coherence and performance discipline. You will directly impact how effectively we align global ambition with local execution — ensuring marketing investments translate into measurable growth.

This role will play a key part in unlocking growth opportunities, improving partner performance, and removing operational bottlenecks. By strengthening data accuracy, reporting, and financial alignment, we expect to drive greater efficiency and stronger revenue outcomes.

• Faster execution and improved operational efficiency
• Stronger partner performance through data-driven insights
• Higher acquisition quality and scalability
• Reduced bottlenecks across markets

What you’ll be doing:

• Monitor, analyze, and optimize key performance metrics (CPA, LTV, ROI, ARPU) across all markets
• Support day-to-day affiliate operations through data-driven insights, reporting, and performance analysis
• Provide actionable insights to support business decisions across all SUPER markets
• Partner with Finance on revenue planning and forecasting
• Support commercial strategy and P&L tracking, ensuring performance aligns with revenue and profitability targets
• Collaborate with BI and Martech teams to enhance tracking, attribution, and overall data accuracy
• Assist with reconciliation and validation of performance and financial metrics, ensuring alignment across systems and platforms
• Develop and maintain a centralized data repository and dashboards to track performance and support decision-making
• Work closely with Affiliate and Commercial teams to identify growth opportunities and optimize partner performance

What we’re looking for:

• Bachelor’s degree in Business Administration, Data Analytics, Economics or related field
• Experience in data and/or business analysis, financial planning, process improvement roles, preferably in a fast-paced, digital-first or consumer-focused industry
• Advanced proficiency in Microsoft Excel (modeling) and data visualization tools like Tableau or Power BI
• Experience working with large datasets and performing forecasting, trend analysis, and performance tracking and optimization
• Ability to support growth strategies and identify key drivers for acquisition and efficiency
• Experience with process automation and data workflow optimization
• Building dashboards and reports that translate complex data into clear business and actionable insights
• Strong communication skills and experience working with cross-functional teams (Commercial, Tech, Finance)
• Previous experience in iGaming, online gambling, or affiliate marketing is a plus

This role will play a key part in unlocking growth opportunities, improving partner performance, and removing operational bottlenecks. By strengthening data accuracy, reporting, and financial alignment, we expect to drive greater efficiency and stronger revenue outcomes.

• Faster execution and improved operational efficiency
• Stronger partner performance through data-driven insights
• Higher acquisition quality and scalability
• Reduced bottlenecks across markets

What you’ll be doing:

• Monitor, analyze, and optimize key performance metrics (CPA, LTV, ROI, ARPU) across all markets
• Support day-to-day affiliate operations through data-driven insights, reporting, and performance analysis
• Provide actionable insights to support business decisions across all SUPER markets
• Partner with Finance on revenue planning and forecasting
• Support commercial strategy and P&L tracking, ensuring performance aligns with revenue and profitability targets
• Collaborate with BI and Martech teams to enhance tracking, attribution, and overall data accuracy
• Assist with reconciliation and validation of performance and financial metrics, ensuring alignment across systems and platforms
• Develop and maintain a centralized data repository and dashboards to track performance and support decision-making
• Work closely with Affiliate and Commercial teams to identify growth opportunities and optimize partner performance

What we’re looking for:

• Bachelor’s degree in Business Administration, Data Analytics, Economics or related field
• Experience in data and/or business analysis, financial planning, process improvement roles, preferably in a fast-paced, digital-first or consumer-focused industry
• Advanced proficiency in Microsoft Excel (modeling) and data visualization tools like Tableau or Power BI
• Experience working with large datasets and performing forecasting, trend analysis, and performance tracking and optimization
• Ability to support growth strategies and identify key drivers for acquisition and efficiency
• Experience with process automation and data workflow optimization
• Building dashboards and reports that translate complex data into clear business and actionable insights
• Strong communication skills and experience working with cross-functional teams (Commercial, Tech, Finance)
• Previous experience in iGaming, online gambling, or affiliate marketing is a plus

This role will play a key part in unlocking growth opportunities, improving partner performance, and removing operational bottlenecks. By strengthening data accuracy, reporting, and financial alignment, we expect to drive greater efficiency and stronger revenue outcomes.

• Faster execution and improved operational efficiency
• Stronger partner performance through data-driven insights
• Higher acquisition quality and scalability
• Reduced bottlenecks across markets

What you’ll be doing:

• Monitor, analyze, and optimize key performance metrics (CPA, LTV, ROI, ARPU) across all markets
• Support day-to-day affiliate operations through data-driven insights, reporting, and performance analysis
• Provide actionable insights to support business decisions across all SUPER markets
• Partner with Finance on revenue planning and forecasting
• Support commercial strategy and P&L tracking, ensuring performance aligns with revenue and profitability targets
• Collaborate with BI and Martech teams to enhance tracking, attribution, and overall data accuracy
• Assist with reconciliation and validation of performance and financial metrics, ensuring alignment across systems and platforms
• Develop and maintain a centralized data repository and dashboards to track performance and support decision-making
• Work closely with Affiliate and Commercial teams to identify growth opportunities and optimize partner performance

What we’re looking for:

• Bachelor’s degree in Business Administration, Data Analytics, Economics or related field
• Experience in data and/or business analysis, financial planning, process improvement roles, preferably in a fast-paced, digital-first or consumer-focused industry
• Advanced proficiency in Microsoft Excel (modeling) and data visualization tools like Tableau or Power BI
• Experience working with large datasets and performing forecasting, trend analysis, and performance tracking and optimization
• Ability to support growth strategies and identify key drivers for acquisition and efficiency
• Experience with process automation and data workflow optimization
• Building dashboards and reports that translate complex data into clear business and actionable insights
• Strong communication skills and experience working with cross-functional teams (Commercial, Tech, Finance)
• Previous experience in iGaming, online gambling, or affiliate marketing is a plus

This role will play a key part in unlocking growth opportunities, improving partner performance, and removing operational bottlenecks. By strengthening data accuracy, reporting, and financial alignment, we expect to drive greater efficiency and stronger revenue outcomes.

• Faster execution and improved operational efficiency
• Stronger partner performance through data-driven insights
• Higher acquisition quality and scalability
• Reduced bottlenecks across markets

What you’ll be doing:

• Monitor, analyze, and optimize key performance metrics (CPA, LTV, ROI, ARPU) across all markets
• Support day-to-day affiliate operations through data-driven insights, reporting, and performance analysis
• Provide actionable insights to support business decisions across all SUPER markets
• Partner with Finance on revenue planning and forecasting
• Support commercial strategy and P&L tracking, ensuring performance aligns with revenue and profitability targets
• Collaborate with BI and Martech teams to enhance tracking, attribution, and overall data accuracy
• Assist with reconciliation and validation of performance and financial metrics, ensuring alignment across systems and platforms
• Develop and maintain a centralized data repository and dashboards to track performance and support decision-making
• Work closely with Affiliate and Commercial teams to identify growth opportunities and optimize partner performance

What we’re looking for:

• Bachelor’s degree in Business Administration, Data Analytics, Economics or related field
• Experience in data and/or business analysis, financial planning, process improvement roles, preferably in a fast-paced, digital-first or consumer-focused industry
• Advanced proficiency in Microsoft Excel (modeling) and data visualization tools like Tableau or Power BI
• Experience working with large datasets and performing forecasting, trend analysis, and performance tracking and optimization
• Ability to support growth strategies and identify key drivers for acquisition and efficiency
• Experience with process automation and data workflow optimization
• Building dashboards and reports that translate complex data into clear business and actionable insights
• Strong communication skills and experience working with cross-functional teams (Commercial, Tech, Finance)
• Previous experience in iGaming, online gambling, or affiliate marketing is a plus

We are looking for a senior SEO to come and take ownership of our link acquisition strategy across all brands. Reporting to the Head of SEO, you will have the resources and support you need to accelerate our growth in some of the world’s most competitive markets.

This is not an ordinary link building role, the right candidate will have a clear sense of ROI, understand the needs of unique markets and have a clear vision of how to improve visibility in both traditional search while looking towards an increasingly AI dominated future.

What you'll be doing:

• Own and deliver Superbet’s link acquisition strategy across all brands and markets, focusing on sustainable, high quality growth.
• Manage and optimise a six figure link budget, ensuring spend is efficient and aligned to performance targets.
• Drive measurable outcomes, linking activity to uplift in rankings, organic traffic, and revenue (where measurable) with clear reporting that connects spend to impact.
• Monitor, orchestrate, and respond to brand mentions across the web: coordinate light-touch outreach, relationship building, and follow-ups to convert coverage into value.
• Work with in-house PR and brand teams to identify opportunities and negotiate earned placements and coverage aligned to brand and SEO goals.
• Own link reclamation and cleanup: identify and recover lost links, fix broken linked pages, and convert unlinked brand mentions into credited mentions/links where appropriate.
• Lead competitor backlink and earned visibility analysis to identify gaps, replicable wins, and market-specific opportunities; translate insights into a prioritised execution plan.
• Build AI/LLM search visibility and brand preference signals by growing credible third-party coverage, strengthening entity/brand signals, and working with owned domains, affiliates, and partners to develop high-quality comparison and informational content that supports AI-assisted discovery.
• Influence and educate stakeholders across the business on the commercial value of authority building and backlinks using clear, non-technical communication and evidence.

What we are looking for:

• Experience: 5+ years of experience in SEO, with at least 3 years specifically focused on high-scale link acquisition, Digital PR, or Authority Building.
• Budget Management: Proven experience managing substantial budgets with a track record of delivering measurable ROI.
• Technical Toolset: Mastery of SEO and backlink analysis tools such as Ahrefs, Semrush, Majestic, and Moz. Proficiency in Google Search Console and Google Analytics (GA4) for performance tracking is essential.
• Strategic Communication: Ability to translate complex SEO concepts into "business speak" for stakeholders and brand partners. You should be as comfortable in a spreadsheet as you are in a creative brainstorming session.
• Analytical Skills: Strong data literacy; you should be able to run "test and learn" experiments, document results, and use data to pivot strategies in real-time.
• Future-Ready: A deep understanding of how search is evolving, including the impact of AI/LLMs on brand visibility and the importance of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)

We are looking for a senior SEO to come and take ownership of our link acquisition strategy across all brands. Reporting to the Head of SEO, you will have the resources and support you need to accelerate our growth in some of the world’s most competitive markets.

This is not an ordinary link building role, the right candidate will have a clear sense of ROI, understand the needs of unique markets and have a clear vision of how to improve visibility in both traditional search while looking towards an increasingly AI dominated future.

What you'll be doing:

• Own and deliver Superbet’s link acquisition strategy across all brands and markets, focusing on sustainable, high quality growth.
• Manage and optimise a six figure link budget, ensuring spend is efficient and aligned to performance targets.
• Drive measurable outcomes, linking activity to uplift in rankings, organic traffic, and revenue (where measurable) with clear reporting that connects spend to impact.
• Monitor, orchestrate, and respond to brand mentions across the web: coordinate light-touch outreach, relationship building, and follow-ups to convert coverage into value.
• Work with in-house PR and brand teams to identify opportunities and negotiate earned placements and coverage aligned to brand and SEO goals.
• Own link reclamation and cleanup: identify and recover lost links, fix broken linked pages, and convert unlinked brand mentions into credited mentions/links where appropriate.
• Lead competitor backlink and earned visibility analysis to identify gaps, replicable wins, and market-specific opportunities; translate insights into a prioritised execution plan.
• Build AI/LLM search visibility and brand preference signals by growing credible third-party coverage, strengthening entity/brand signals, and working with owned domains, affiliates, and partners to develop high-quality comparison and informational content that supports AI-assisted discovery.
• Influence and educate stakeholders across the business on the commercial value of authority building and backlinks using clear, non-technical communication and evidence.

What we are looking for:

• Experience: 5+ years of experience in SEO, with at least 3 years specifically focused on high-scale link acquisition, Digital PR, or Authority Building.
• Budget Management: Proven experience managing substantial budgets with a track record of delivering measurable ROI.
• Technical Toolset: Mastery of SEO and backlink analysis tools such as Ahrefs, Semrush, Majestic, and Moz. Proficiency in Google Search Console and Google Analytics (GA4) for performance tracking is essential.
• Strategic Communication: Ability to translate complex SEO concepts into "business speak" for stakeholders and brand partners. You should be as comfortable in a spreadsheet as you are in a creative brainstorming session.
• Analytical Skills: Strong data literacy; you should be able to run "test and learn" experiments, document results, and use data to pivot strategies in real-time.
• Future-Ready: A deep understanding of how search is evolving, including the impact of AI/LLMs on brand visibility and the importance of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)

We are looking for a strategic and culturally sharp Brand Strategy Specialist to help shape, articulate, and scale Superbet’s brand in Brazil. This role is central to defining what the brand stands for, how it shows up in culture, and how strategy translates into powerful, consistent executions across touchpoints.

You will work closely with Brand Comms, Creative, Insights, Media, Experience, and Global teams, ensuring that every initiative is grounded in a clear strategic narrative and contributes to building long-term brand equity. If you are obsessed with brands, culture, consumer behavior, and turning insights into sharp strategic direction, this role is for you.

We are looking for someone who:

• Strategic Thinker:Able to translate business objectives and consumer insights into clear brand strategies, platforms, and briefs.
• Culturally Fluent: Deep understanding of Brazilian culture, entertainment, sports, and how brands earn relevance within them.
• Insight-Driven: Uses research, data, and behavioral insights to guide decisions, not opinions.
• Strong Storyteller: Can articulate complex strategies in a clear, inspiring, and persuasive way.
• Cross-Functional Partner: Works seamlessly with creative, comms, media, experience, and global stakeholders.
• Brand Builder: Thinks beyond campaigns, focusing on consistency, coherence, and long-term brand equity.

Professional Qualifications

• Bachelor’s degree in Marketing, Communication, Business, or related field.
• 4+ years’ experience in Brand Strategy, Planning, Strategic Planning, or Brand Management.
• Experience working with creative agencies and developing strategic briefs.
• Strong background in consumer research, brand positioning, and insight generation.
• Ability to work with both qualitative and quantitative data.
• Excellent communication skills in Portuguese and English.

What you’ll be doing:

• Brand Strategy & Positioning: Support the definition and evolution of Superbet’s brand positioning, territory, and strategic platforms in Brazil.
• Strategic Briefing: Develop clear, inspiring, and actionable briefs for creative, communication, and brand experience initiatives.
• Consumer & Cultural Insights: Lead the synthesis of research, trends, and cultural signals into sharp strategic recommendations.
• Brand Architecture & Coherence: Ensure consistency across brand touchpoints, campaigns, and initiatives, balancing global frameworks with local relevance.
• Creative Evaluation: Partner with Creative and Comms teams to assess ideas, routes, and executions against the brand strategy.
• Research & Measurement: Work with Insights partners to design, analyze, and translate brand and creative research into decisions and optimizations.
• Stakeholder Management: Act as a strategic bridge between local teams, agencies, and global stakeholders, ensuring alignment and clarity.
• Long-Term Brand Building: Contribute to building brand foundations, rituals, and strategic assets that scale over time, not just campaign-by-campaign.