SmartBear delivers application integrity for modern tech stacks, ensuring continuous, measurable assurance that software just works as intended with governance to operate at AI speed and scale. SmartBear offers deep test automation, API lifecycle management, and observability capabilities. With integrations across the SDLC, it sets a new quality standard for application delivery teams.
SmartBear is trusted by more than 16 million developers, testers, and software engineers across 32,000 organizations, including 75% of the largest financial institutions and industry leaders such as Adobe, JetBlue, and Microsoft. SmartBear’s best-loved brands include Swagger, TestComplete, Reflect, QMetry, Zephyr, and more. As stewards of a collaborative open source community, SmartBear meets customers where they are to make our technology-driven world a better place. Learn more at www.smartbear.com, or follow us on LinkedIn, X, and Reddit.
At SmartBear, you will be part of a dynamic team solving one of the most critical challenges facing modern businesses: ensuring the integrity of software in an AI-driven world. Whether you are working directly with customers, driving go to market strategies, supporting operations, building products, or enabling teams, your contributions help shape the future of software quality for organizations worldwide. Join us in our mission.
Analyst Relations Manager
• Co-create and lead SmartBear’s global Analyst Relations strategy to continuously influence and improve analyst perception.
• Own relationships with key analyst firms, serving as both the primary orchestrator and a credible representative of SmartBear in analyst engagements.
• Reinvent and scale SmartBear’s AR program, driving measurable impact on coverage, sentiment, and market positioning.
You will be expected to:
• Co-create and execute a global Analyst Relations strategy in partnership with Marketing Leadership.
• Partner closely with Product Management, Product Marketing, Sales, and PR/Communications to align analyst engagement with business priorities.
• Own and manage relationships with key analysts. Orchestrate an aggressive calendar of briefings and inquiries for yourself and for members of the extended team.
• Lead end-to-end execution of major analyst evaluations (e.g., Magic Quadrants, Waves), ensuring high-quality submissions and outcomes.
• Act as the final quality owner for analyst-facing content, refining and translating messaging into compelling, analyst-ready narratives.
• Define, track, and report on AR KPIs (coverage, sentiment, share of voice, and business impact), continuously improving program effectiveness.
We are looking for you if you have
• 6–8+ years of experience in Analyst Relations, Product Marketing, or related B2B SaaS roles.
• Proven success managing relationships with firms like Gartner, Forrester, and IDC and influencing analyst perception.
• Experience owning major analyst evaluations (e.g., MQ, Wave) and driving strong positioning outcomes.
• Ability to independently engage analysts as a credible representative of SmartBear, with sufficient technical depth to discuss DevOps, APIs, and software quality.
• Strong editorial and storytelling skills, with experience refining messaging into high-quality analyst deliverables.
• Experience building AR programs that have a data-driven approach to defining and measuring success.
Why you should join the SmartBear crew:
- You can grow your career at every level.
- We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
- We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
- We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
- We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.
Did you know?
- Our main goal at SmartBear is to make our technology-driven world a better place.
- SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
- SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
- We’ve won major industry (product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.
SmartBear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws. We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart, open, driven, accountable, and curious.
